3 reasons for a small business to be at the first page of Google

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3 reasons for a small business to be at the first page of Google

 

  • You will get new customers and new business partners
  • You will increase your search ads campaign ROI
  • You will increase your brand top of mind awareness

This article is addressed to small business owners, and I would like to given them the following advice: Begin to work in a SEO project to be at the first page of Google search results. You will get many business benefits. Takes time to be there. Another advice that I would like to give to small business owners whenever they search in Google: please review results in as many pages as you can to avoid online filter bubbles, which exist. Welcome to the real Internet world.

How long does it take for a small business to be at the first page of Google search results? This question has 2 answers: i) one day if you setup a Google AdWords paid campaign. ii) 2 to 3 years if you implement a SEO (search engine optimization) project. My advice to small business is to do both tasks during the first 2 to 3 years, and once you are positioned at the first page of Google organic search results, then you can stop the Google AdWords paid campaign, or at least reduce its scope and investment.

  • You will get new customers and new business partners

According to Google, there are TRILLIONS of Google search each year, and as Google says, people search in Google when they want to GO, DO, KNOW, or BUY. Most probably many of those TRILLIONS of Google search are made for people searching for your products or services. Without doubt, being at the first page of Google search results is one of the main digital lead generation tools.

First page of Google
First page of Google

 

Google has a free keyword research tools named Google Keyword Planner that you can use to find out how many Google searches are made each month to search for your products and services. You can visit the following link for additional details about the Google Keyword Planner:

 

First page of Google
First page of Google

 

First page of Google
First page of Google

 

  • You will increase your search Ads campaign ROI

According to Google research, a business gets USD $ 11 return for each USD $ 1 invested in AdWords, as long as the business also appears at the first page of Google organic search results. You can see the complete data at the following link:

https://economicimpact.google.com/about/#/?sections_activeEl=methodology

  • You will increase your brand top of mind awareness

Some Google studies have shown that being at the first page of Google increase your brand top of mind awareness by 6.6% points. Sooner or later marketing industry will begin to talk about top of Google awareness, instead of top of mind awareness. Such is the power of Google for small business.

 

First page of Google
First page of Google

 

First page of Google
First page of Google

 

In the next article I will write about what Google can do for small business marketing. We will review some of the Google marketing products for small business.

Following I would like to invite you to see a TED conference about online filter bubbles which I hope you will enjoy:

 

 

Thanks for reading and sharing, I will see you in the next article.

Is your business at the first page of Google search results? Is your business working in a SEO Project?

This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a SEO digital agency that you can visit at www.msalesleads.com

You can read our previous article in the following link:

http://www.msalesleads.com/first-page-of-google-search-results-for-small-business/