AdWords Agency and the True Cost of your Online Marketing Efforts in Montana
AdWords Agency for your business will give more growth than you thought possible in Montana
AdWords agency is an interesting term in the business world. Many companies have hired one with high hopes. Only to flush thousands of dollars down the drain – with nothing to show for it. Some companies have found a great AdWords consultant to work with. These companies flushed thousands of dollars down the drain – only to come back with thousands more in profits.
A company’s experience with an AdWords agency often comes down to the results they saw from working with the agency. And this makes perfect sense. If you wasted a bunch of money on an AdWords “expert” only to see your company spending more money and getting fewer results, then it’s ok to be upset.
The main factor in determining if the AdWords agency you’re working with is worth its salt is if your campaign manager learned AdWords on his or her dime. If someone learned to manage a PPC campaign with his or her money, then he or she will have learned faster and in a more intelligent manner.
You don’t want someone who only understands PPC on a corporate budget. You want someone who learned PPC, the in’s and out’s, on his or her budget. A budget that was trying to stretch every last penny.
The easiest way to find out if you are working with an expert is to ask them for proof of a successful PPC campaign they have managed with their money. If they can do that, then they should be able to help your business grow with an AdWords campaign. Proof of a profitable campaign with their money is worth more than ten campaigns run on the corporate’s dime.
Adwords Agency, Big Sky, Big Internet
Some businesses are just not blessed with the ideal, often urban location. Some businesses find themselves located in less than ideal locales. Many of these businesses end of thriving beyond belief. Often, all you need is a lot of willpower, a decent business plan, and some luck to get things going business-wise. You don’t have to have that West Hollywood location to make money in the modern business arena.
The fact that a small brewery in Missoula, Montana can see continued growth is proof of this fact. And why exactly does Big Sky Brewing Co. continue to see growth each and every year? That’s an easy one – because of the world wide web.
Opening their doors in 1995, Bjorn Nabozney and his two college drinking buddies never planned to use the Internet within their marketing plans. Back then no one even considered the Internet to be a marketing tool. There was no such thing as Google in 1995, much less an AdWords agency. So Bjorn and his buddies started marketing the ole’ fashion way. They made in-person stops door-to-door and face-to-face.
This meant the three friends were continually driving all over Big Sky Country. Nights in hotels cost money. Gas in the car costs money. Meals at hole-in-the-wall diners while traveling costs money. Life on the road adds up quickly. The friends were determined to make the most of their opportunity and make the brewery grow.
Then the Internet began to grow and evolve, so Big Sky Brewery decided to start a website. As Bjorn says, “After three or four years experimenting on the web, we opted out of doing any traditional form of media advertising in favor of focusing our efforts on the Internet.”
The Internet advertising proved to be a great move for the brewery. While breweries and their advertising still operate in a more traditional marketing manner due to the nature of the business, Big Sky Brewery continues to use technology to their advantage. Being part of a “very low-tech industry, ” according to Bjorn, the company still “uses technology everyday.”
No longer scouting the range for potential new customers, Big Sky Brewery and Bjorn prefers to use Google Maps and Street View from the comfort of his office. This allows him to find potential new customers and never leave his office. Bjorn has found that with, “The searches we can do now eliminate a lot of our travel. It saves us literally thousands of dollars a year.”
Big Sky also uses social media to build their brand and share their story. Their favorite way to do so is through videos on their YouTube channel about their brewery and all their different beers. The company also uses Google Analytics frequently to find out what has been working for their website and what has been working for their YouTube cannel.
When one of the founders does have to hit the road, the brewery uses Google Apps for Work to stay in touch. Google Apps also everyone involved in a project to collaborate in a simpler manner, and much faster. Google Docs and Gmail are an essential part of the company’s day-to-day operations.
The company spends every penny of their marketing budget on the Internet. Nothing is spent on traditional forms of advertising. According to Bjorn, “The Internet is an essential aspect of our business. We wouldn’t have nearly the potential for growth without it.” That growth has led to Big Sky Brewing Co. selling their beer in 24 states, plus Canada and Australia.
While Big Sky Brewing Co. utilizes Google in a number of ways to help drive their business – so do many other businesses in Montana. Over $69 million in economic activity was generated through Google in 2014 by businesses in Montana.
4,000 businesses in Montana chose to use Google AdWords and AdSense in 2014. Free advertising to the tune of $907,000 was granted to Montana non-profits through the Google AdGrants program throughout the year.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Adwords Agency, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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