How can small and mid-size businesses get new customers in Internet?

 

There are two clasical manners to get new customers in Internet:

  1. Content campaigns
  2. Advertising campaigns

Content Campaigns

Small and mid-size businesses can produce and distribute content about their products, services, and customer needs in text, image, or video format. Doing this content campaigns in a permanent manner will give new prospects and new customers to the small and mid-size businesses.

Advertising campaigns

Small and mid-sizes businesses can design and execute several advertising campaigns in Internet. Main advertising campaigns are Google AdWords search and display campaigns, Facebook/Instagram display campaigns, LinkedIn Sponsored Content Ads campaigns, Amazon search and display campaigns. Google and LinkedIn campaigns are good for B2B businesses, and Facebook/Instagram and Amazon campaigns are good for B2C businesses.

 

You can read our previous article in the following link:

http://www.msalesleads.com/digital-marketing-advices-to-small-and-mid-size-businesses-in-miami/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.

Julio R. Sanoja
Julio R. Sanoja

Top 5 digital marketing campaigns for B2B businesses.

 

Following the top 5 digital marketing campaigns for a B2B business:

  1. Content marketing campaign to position the B2B business at the first page of Google organic results.
  2. Google AdWords Search campaign to posotion the B2B business at the first page of Google paid results.
  3. LinkedIn Sponsored Content campaign to position the B2B business at LinkedIn.
  4. Email marketing campaign to position the B2B business at the prospects and customers email.
  5. Google AdWords Display campaign to position the B2B business at the websites prospects and customers visit and browse.

 

You can read our previous article in the following link:

http://www.msalesleads.com/top-2-search-engine-optimization-professors-in-usa/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.

Julio R. Sanoja
Julio R. Sanoja

empresaweb

Customer website: www.empresaweb.com.ve

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 years

Number of LeAds: 350

Amount Invested: USD $ 7,300

Cost per LeAd: USD $ 20.86

academyimg

Customer website: www.academyimg.com

Type of Campaign: Google Search and Google Display – Mobile

Period of Campaign: 2 month

Number of LeAds: 110

Amount Invested: USD $ 1,017

Cost per LeAd: USD $ 9.25 per LeAd

persuadir

Customer website: www.persuadir.com

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 months

Number of LeAds: 6

Amount Invested: USD $ 1.770

Cost per LeAd: USD $ 295 per LeAd (Sales value: USD $ 4.500 per lead)

tuencomienda

Customer website: www.tuencomienda.com

Type of Campaign: Google Search and Google Display

Period of Campaign: 8 months

Number of LeAds: 234

Amount Invested: USD $ 784

Cost per LeAd: USD $ 3.35/LeAd

tumateriaprima

Customer website: www.tumateriaprima.com

Type of Campaign: Google Display Network

Period of Campaign: 5 months

Number of LeAds: 52

Amount Invested: USD $ 944

Cost per LeAd: USD $ 18.15/LeAd