How can a search marketing consultant help small businesses?

 

A search marketing consultant can help small businesses by positioning their websites at the first page of Google search results when a Google user searches for their products and services.

Being at the first page of Google search results is a major digital marketing objective for small businesses since it is a source for qualified lead generation.

Google search algorithm is secret. What we know is that it has more than 200 variables and the most two important ones are content and links.

Google places at the first page of Google search results those websites that have the most relevant and useful information for the search user. Theoretically, those websites that can satisfy the search user need.

Theoretically your website needs to have content related to the topic the search user is searching for. Your website also needs to have links to the website from high authority websites.

Theoretically, the more content your website has, and the more links to your website you have, then you are relevant and useful to the search user, according to the Google search algorithm.

I use the word “theoretically” because Google search algorithm is still at “steam engine” stage. Meaning that the search results are still very inefficient for the search users, since search results are neither relevant nor useful to the search user.

The reason for the Google search engine to be still very inefficient is that Google still does not know the search user very well, and Google still does not know the search user intent very well.

 

Search Marketing Consultant
Search Marketing Consultant

 

There is no doubt that in the future, Google will get to know the search user very well, and Google will also get to know the search user intent very well. When this happens, Google will be very efficient for the search user, and probably all the search results will be very relevant and useful to the search user. We are not there yet. Google is not there yet. It will take some years to be there. Google is working to be there with the big data marketing databases, using artificial intelligence and semantic, and also using search user’s databases.

Google is still at “steam engine” stage if we compare the IT revolution with the industrial revolution. However, beginning with the steam engine, the man went to the moon. So, in some years in the future, Google will stop being a “steam engine” and it will be a space rocket able to know at details the search user and the search user intent and need. Therefore, the search results will be relevant and useful. We are not there yet.

Eventhoug we are at early stages regarding Google search algorithm, a search marketing consultant can still place a small business at the first page of Google search results when a search user searches for its products and services.

How can a search marketing consultant place a small business at the first page of Google search results? By producing, publishing, and distributing high quality authority content related to the products, services and customer needs, using the words, phrases, and languages related to the small business products, services and customer needs.

Article is the content format recommended.

 

You can read our previous article in the following link:

http://www.msalesleads.com/do-your-website-and-content-comply-with-the-google-webmaster-guidelines/

About the Author:

This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.

Julio Sanoja Rial
Julio Sanoja Rial

PPC Management Services in Louisiana Use Google To Help Online Businesses Flourish.

PPC Management Services in Louisiana use Google to help online businesses reach a wider audience and flourish in the competitive online retailer marketplace.

PPC Management Services are known for helping businesses manage their online presence easily and effectively. With the help of PPC Management Services, online businesses are in front of their target audiences at all hours of the day, every day of the week, no matter when or where their audience is looking. Businesses utilizing this invaluable resource look to anticipate their customers’ needs before the customers knows they have a need. This type of service creates a perception and expectation of excellence which, in turn, will boost your business reputation and bottom line.

Many business owners do not truly understand how the web works in terms of advertising and sales. The general assumption is a website will work for you if you put it out there. However, as any PPC Management Services expert will tell you, it is not quite that simple. Much like the business itself, your online presence must be managed and cultivated while staying current and relevant to the needs of your clients. To truly get the benefits of an online presence, you must work with an expert that understands the web the way you understand your business.  PPC Management Services can:

  • Take the guesswork out of marketing online
  • Maximize your advertising efforts
  • Minimize your expenses
  • Grow your business

…And More.

While SEO marketing is often extremely helpful in marketing a business online, allowing your website to be linked with others, and providing increased overall presence, it does not put you right in front of your customer base when they are looking for you 100% of the time. To supplement this type of marketing, using PPC Management Services is a necessity.

PPC Management Services are a tool that, if ignored, could cost your bottom line more than you are willing to lose. PPC Management Services employ experts to determine the habits of online shoppers and even online browsing habits to help you determine what the best ways are for your company to reach its clientele without missing any possible customers or target markets. Online shopping habits are not quite as obvious as the average person would like to believe, which is why hiring the experts with PPC Management Services is the best way to grow your business online.

Dirty Coast and Google in Louisiana

Sometimes great ideas may come out of even greater losses. Dirty Coast was one of those great ideas to come from such a loss. In the wake of Hurricane Katrina people lost their homes and businesses and were forced to flee the city in search of a new life. Yet through it all, the people of New Orleans remained devoted to their home and retained their pride, no matter where they were forced to move. Patrick Bower was one of these individuals. His business was lost in 2005 and he was forced to pick up and begin again. He and his friend Blake Haney began to look at the city and the people who called it home. “There is so much pride in New Orleans. After the storm, we thought it would be great to start a t-shirt shop so people could wear their love for New Orleans on their chests. We started on the internet.  We used it to get to those expatriates who were not able to get back yet or who wanted a little piece of New Orleans because they missed it so much,” says Patrick.

PPC Management Services
PPC Management Services

To truly incorporate New Orleans, Dirty Coast used designers from the city and asked them to create shirts that appealed to locals. From the beginning they have relied on Google tools to help establish and grow their business. Some of the products helping them grow and keeping them in business are:

  • Google AdWords
  • Google Analytics
  • Gmail
  • Google Docs

 …And More.

With the help of online shopping, displaced residents were able to “nostalgically reconnect to the city through the shirts. It was a way for people to be proud of New Orleans, even though we were trying to crawl our way out of a natural disaster. It really gave people something to hold on to.”

PPC Management Services
PPC Management Services

With the help of Google, Dirty Coast has grown to 6 employees, 7 designers, and two brick and mortar locations. They are even working on opening a third retail location. When the business started, “we didn’t have a place to go in the city. The only place was the web.”  Now, the annual growth and continued success “would not have happened if it were not for the internet.”

Google By The Numbers In The State Of Louisiana https://www.google.com/adwords/

Louisiana has seen its share of devastation, most recently in the wake of Hurricane Katrina. Even now, many years later, some people are displaced and may never recover. However, the love for the city is rich and the business culture has picked itself up and started again, creating an amazing environment for entrepreneurs to start and grow a business that fits right into the culture of Louisiana and New Orleans. Google and its tools have continue to help businesses in Louisiana thrive in this amazing environment.

PPC Management Services
PPC Management Services

Dirty Coast is one of many businesses in Louisiana that benefits from Google’s suite of tools and products. For example:

  • In 2013, Google helped Louisiana businesses, website publishers, and non-profits see $170 million of economic activity.      
  • That calculates to 10,000 Louisiana businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
  • Google Ad Grants Program raised $661,000 of free advertising for 8 Louisiana non-profits.

This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google PPC Management Services Companies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google SEO and Google AdWords work for your business.

The data in this article was based on the Google USA Report 2013.

You can read our previous article in the following link:

http://www.msalesleads.com/ppc-consulting-and-google/

 

 

Pay Per Click Specialist in Alabama Uses Google to Help Your Hobby Become Your Business.

Pay Per Click Specialist in Alabama will use Google to help you market your business to turn your hobby into your career.

Pay Per Click Specialist knows Google and the benefit of Search Engine Optimization combined with paid advertising. They understand how to tag your advertising to make sure the right people are seeing your links and clicking on them, allowing them to move to your website and eventually become your customers and clients. They are in the businesses of helping your dreams become a reality by getting the word out about your business and services while generating interest like only the internet can.

A pay per click specialist is not only a marketing specialist, but is an internet marketing specialist. In today’s tech savvy world, this type of specialty can make the difference between a website that is simply out there and a website that is a tool for driving business to your front door. A pay per click specialist can help you:

  • Utilize the Internet to Make Money
  • Get the Most from Your Web Presence
  • Find the People Looking for You
  • Grow Your Business From Behind Your Desk

And More…

Finding the right pay per click specialist should not be as daunting a task as it may sound. As with any specialist, there are those that are simply in business to make themselves money and those in business to make you money. As a business owner, it is easy to find the difference. Someone in business to make you money will take the time to speak with you about your goals, wants, and needs. They will learn your business, your market, and your audience. They will work with you to develop a marketing plan that fits your business, as opposed to fit you into one of their marketing plans.

Once you find the right pay per click specialist, the fun begins. Developing the marketing plan is sometimes the easiest piece to the puzzle. However, ensuring you are prepared for the business this plan will generate should not be overlooked. As part of your development, create a plan to keep word of mouth flowing positively to your cash register and bottom line.

Good People Brewing Company and Google in Alabama

Alabama is known for its Southern Hospitality, football, food, music, and whiskey. When two friends found themselves fantasizing about opening a brewery the competition was scarce, but the journey was mighty. Michael Sellers and Jason Malone thought about taking that journey in 2007 while tasting the products of their home brewing outfit. “Wouldn’t it be great if we could do this professionally?” And thus, Good People Brewing Company was born. Their hobby became the oldest brewery in Alabama and the very first beer canning line in the South.

They officially began their business in 2008 and immediately took to the internet to launch their brand. They knew the impact social media and YouTube would have on their brand, so that is where the journey began. Their Coffee Oatmeal Stout is now their second best-selling line to which they “attribute most of that to targeting the right market through social media,” says Michael.

Michael and Jason have utilized many of the tools Google offers small businesses and have continued to see growth. “Google Business Photos has been huge. People feel a lot more comfortable going somewhere if they’ve seen it before,” says Michael. In 2011, they opened their Taproom in a hard to find part of the city. Thanks to Google, that did not stop people from showing up at the door. Good People Brewing Company has used these Google Tools to help market and grow:

  • Google Business Photos
  • Google Map
  • YouTube
  • Google Analytics

…And more.

As a result of their marketing strategies, Good People Brewing Company has seen 100% year over year growth. They have hired 12 employees, opened a 16,000 foot brewery, opened a taproom and opened a pub inside the Birmingham Shuttlesworth International Airport. Google Analytics have helped them continue to tweak and personalize their marketing. “There’s no better way to see what people are drawn to.”

Pay Per Click Specialist
Pay Per Click Specialist

Michael and Jason have truly seen their dream become a reality. They have become active members of the community and Good People Brewing Company has become a leader in the craft brewing industry. Their brand was built on Southern culture, and sharing that culture while connecting with other businesses and creating a comradery is one of the most important pieces to their branding.

Pay Per Click Specialist
Pay Per Click Specialist

As they continue to grow, they will continue to utilize social media and Google. “The web allows exponential growth,” says Michael. “Getting a new business into a place where it is cash flow positive, that’s always the goal. Social media allowed us to get to that place sooner. So now when we target markets we want to move into, we start social media targeting first.”

Google By The Numbers In The State Of Alabama https://www.thinkwithgoogle.com/

Alabama is full of Southern culture and hospitality. It is also a breeding growing for new and exciting business ideas, whether they cater to the middle class, or those just looking to have fun, or other business needs. Ingenuity is rewarded in Alabama as long as you have the tools to help you get off the ground. Google and its marketing tools can help make this happen.

Pay Per Click Specialist
Pay Per Click Specialist

Good People Brewing Company is one of many business in Alabama who benefits from Google’s suite of tools and products. For example:

  • In 2013, Google helped Alabama businesses, website publishers, and non-profits see $203 million of economic activity.
  • That calculates to 12,000 Alabama businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
  • Google Ad Grants Program raised $430,000 of free advertising to 13 Alabama non-profits.

This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Pay Per Click Specialist, specializing in Google AdWords https://www.google.com/adwords/  and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.

The data and the images in this article were taken from the Google USA Report 2013.

You can read our previous article in the following link:

http://www.msalesleads.com/pay-per-click-management-firm-and-google-in-wyoming/

Pay Per Click Experts in Wisconsin Use Google to Help Your Next Customer Find You

Pay Per Click Experts in Wisconsin know the importance of Google to help new customers find you and the unique experience your business will offer.

Pay Per Click Experts are necessary in helping you make sure your next customer finds you. These experts understand the internet and the best methods of advertising for your business in order to attract old and new customers alike. These experts know how search engines operate and know when to utilize organic SEO options versus Paid Per Click options. And a true pay per click expert will utilize the knowledge he or she has to market your company without breaking the bank.

The difference between a pay per click expert and other marketing companies is the knowledge and expertise surrounding marketing on the web with a tight budget. You, as the business owner, do not want or need to pay for your ad to simply sit on a page. Instead, pay per click experts will create a campaign for your business in which you only pay for the ad if it is clicked on. These experts will also help avoid an influx of inappropriate clicks from people simply exploring the web, and craft a campaign that truly markets to your key clientele.

When searching for pay per click experts, make sure they have a background in providing excellent and viable leads for businesses. These leads should result in business at least 50% of the time. Some ways to determine the experts are generating viable leads for their clients is looking at the statistics of the company’s growth since beginning its relationship with the expert. Some examples of positive growth include:

  • Increased Revenue;
  • Increased sales force;
  • Stronger Web Presence; and
  • Stronger Physical presence in more than one location.

And Much More!

A bonus benefit of pay per click experts is the experts will not only understand the internet and its general marketing algorithms, but they will understand your market specifically, whether you wish to target consumers on one of the coasts, the middle of the country, or overseas. Pay per click experts will know how your market shops online and how to make that work for you.

Fromagination and Google in Wisconsin

Some companies cater to the recreational and travel industries within their home states. Fromagination is one of those companies, offering a unique experience and a glimpse into the food industry that Wisconsin is known for, including, cheese shops, microbreweries, and chocolatiers. While collaborating with local businesses, his shop provides a unique European-style evening for locals and travelers alike. “Customers come in and start dancing around to the music as they sip a glass of wine and taste our cheese,” says Ken Monteleone, owner of the shop. “We knew we had created something that’s special and memorable, an experience we hope lives beyond just that piece of cheese they’re tasting.”

Ken worked as a shoe buyer for 23 years. Then, in 2007, he knew he needed a life change, and opened Fromagination on Madison’s Capital Square. Now he sells Wisconsin’s finest to visitors from all over the world. Part of his success is credited to this e-commerce website he opened in 2014, in which he is able to maintain his close relationship with his customers even after they have returned home.

Ken has found success using Google Tools to grow his business and customer base. For instance, Google My Business has given out-of-town visitors an opportunity to be introduced to the shop virtually before visiting once in town. “It’s very important to take advantage of the tool and make sure that the site’s up-to-date. You need to post your best text and pictures to put your best foot forward before customers walk into the shop.” Some of the Google Tools Ken finds useful are:

  • Google My Business
  • Google Analytic
  • Google Gmail
  • Google Adwords

…And More.

Ken credits Google Analytics for helping him keep track of what is actually working to bring customers to his store. “It helps drive a lot of decisions. It’s really the tool we look at weekly to evaluate how different promotions are working.”

Pay Per Click Experts
Pay Per Click Experts

Since its inception, Fromagination has partnered with 35 cheesemaker partners and has been named one of America’s best cheese shops by Travel + Leisure, as well as earned praise from the Food Network, The New York Times, and other national media outlets. Even more importantly, he sees double-digit growth annually and has branched out into providing favors for wedding and parties and even holds wine and cheese receptions. “I always look at how we can stand out as a world-class retailer, even though we’re a little homespun, locally owned business. The internet will continue to play a significant part in that.”

Pay Per Click Experts
Pay Per Click Experts

Ken knows without Google and the internet, he would not be where he is today. “The internet connects our customers and gives us knowledge that we would never have otherwise.”

Google By The Numbers In The State Of Wisconsin https://www.thinkwithgoogle.com/

Wisconsin is known for football, cheese, microbreweries, and chocolate. However, businesses in other areas have as much of an opportunity to grow as these key industries by utilizing the many unique options Google provides small business owners. With the help of Google and the Internet, any and all businesses can flourish in this marketplace.

Pay Per Click Experts
Pay Per Click Experts

Fromagination is one of many businesses in Wisconsin who benefit from Google’s suite of tools and products. For example:

  • In 2014, Google helped Wisconsin businesses, website publishers, and non-profits see $993 million of economic activity.
  • That calculates to 20,000 Wisconsin businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
  • Google Ad Grants Program raised $1,050,000 of free advertising to 97 Wisconsin non-profits.

This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Pay Per Click Expert, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.

The data and the images in this article were taken from the Google USA Report 2014.

You can read our previous article in the following link:

http://www.msalesleads.com/pay-per-click-advertising-company-and-google-in-west-virginia/

 

AdWords Consulting and Google in New York are important for your business

AdWords Consulting and Google in New York are helping local businesses with their digital marketing needs.

AdWords consulting can be one of the best investments for businesses looking to grow their online market share. The key to AdWords success is working with an expert who understands the value of your marketing dollars. AdWords consulting can:

  • Take a major marketing stress off your hands
  • Ensure you don’t waste your precious marketing dollars
  • Maximize the profits from your marketing efforts
  • Ensure you don’t get left in the dust by the competition

…And much more!

An AdWords expert understands how to stretch your marketing dollar further and maximize your profits. It can be difficult for businesses to find these types of experts. Top-tier AdWords consulting are tough to find and priced at a Premium.

When hiring AdWords consulting – you pay for the premium pricing to make more money. Think about this example. You have the choice between two AdWords consultants. One consultant charges $100 per hour and the other consultant charges $200 per hour. On paper, you may think the $100 per hour consultant is the best option for your business.

In reality, you’ll always get what you pay for with regards to AdWords consulting. The $100 an hour expert may increase your profits by 20-30%. The $200 per hour consultant can increase your profits by 80-90%. As long as you have a decent AdWords budget, you can see the more expensive consultant will be a better deal (over the long haul).

Businesses also should pay attention to how you’re being billed for AdWords consulting. If he, she, or the agency does not offer transparent billing – then you’ll want to avoid working with the agency or individual. Reputable AdWords experts offer transparent billing by the hour – in a similar manner as a lawyer billing for his or her time.

All in with Google in New York City

Every business operates in a different manner. Some businesses run as “brick and mortar” outfits. Other businesses prefer to operate on the world wide web and use AdWords consulting. Many businesses do a little bit of both, yet businesses in major cities (like New York City) often have a greater understanding of how important the web can be. One such business is Poppin, a New York City-based business built on the Internet.

Poppin has grown rapidly over the last five years. Since opening its doors, the company has gone from a small office supply company to the forefront of design innovation in the fashion capital of the United States. Since opening, Poppin has grown from 10 employees to over 100 employees. The company has been featured in InStyle and Vogue and shows no signs of slowing down.

“Poppin is becoming the single source for companies who want to create modern, inspiring workspaces that are open, collaborative, and allow for self-expression,” states Chairman and CEO Randy Nicolau. Over the course of 2014, the company doubles revenue and had products selling in over 2,000 retail locations. With product offerings tailor-made to furnish the new wave of businesses and startups, along with college dorm rooms – Poppin is showing no signs of slowing down.

Adwords Consulting
Adwords Consulting

In fact, many see the company continuing to grow. The company focuses on selling to companies, “”constantly growing, moving, adding people, and changing offices.” Due to the nature of their clientele, CEO Nicolau understands how important web search and Google are to his business’s success.

With over 500 product offerings (each in 10-15 colors), the world wide web is truly the only arena large enough to showcase all their products. Thus, Poppin uses some Google tools, including:

  • AdWords
  • Google Drive Google Apps
  • Google Product Listings Ads

…And more.

Randy knows AdWords has been huge for his company, “From day one, we launched with extensive Google campaigns,” he says. “To be able to expand into Product Listing Ads was a huge win, one that continues to pay dividends for us today.”

Poppin is a company fueled by youth, as Nicolau claims, in a company that is driven almost entirely by a millennial workforce, we could not exist without Google Drive and Google Apps. We are the quintessential Google-powered company.” Due to Poppin’s focus on the online side of the business, the company has seen accolades pour in. One such award was a spot on Crain’s Top 100 Places to Work in NYC.

Adwords Consulting
Adwords Consulting

As Google continues to innovate, Randy anticipates his company will continue to use Google more and more with each passing year. He understands that “Our business would not be possible without the advent of the web. That is, not in the way we’ve imagined it.”

No matter what Poppin does – whether it be learning through Google Analytics or utilizing YouTube to unveil new, innovative products, Randy knows Google will be at the forefront of his marketing and growth. For Randy – Google provides, “A solution that keeps up with us as we experience hyper-growth.”

Google By The Numbers In The State Of New York https://www.google.com/adwords/

Being one of the largest and richest cities in the world (and state), not to mention a town at the forefront of technological advances – New York businesses use Google a lot and AdWords consulting a lot.

Adwords Consulting
Adwords Consulting

Poppin is one of numerous businesses in New York who benefits from Google’s suite of tools and products. For example:

  • In 2014, over 171,000 New York businesses took advantage of Google’s advertising tool (AdWords and AdSense).
  • This led to Google providing nearly $21.5 billion in economic activity to businesses in the state throughout 2014.
  • Google also provided over $22 million in free advertising to 772 New York non-profit organizations by way of the Google Ad Grants Project.
  • As well, Google has offices in New York City. Google employees over 4,000 New Yorkers full-time. The company has offices in the city and Clifton Park.

This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Adwords Consulting Agencies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.

The data and the images in this article were taken from the Google USA Report 2014.

You can read our previous article in the following link:

http://www.msalesleads.com/adwords-experts-and-google-in-new-mexico/

 

Sales Lead Generation Services Big Part Of Indiana’s Online Success

Sales Lead Generation Services From Google Help Indiana Local Winery Sees Big Impact

Having an active presence online is essential to most any business these days. Even if you focus your sales or services locally, unless you are living under a rock, you most certainly have clients or customers that do most of their searching online. That is why it is essential to not only have a website, but also take advantage of marketing tools, such as those offered by Google. There are many sales lead generation services that specialize in Google to help your site to move up in the search engine rankings and increase your profit and your traffic.

 

What do these services do exactly? They evaluate your site and make changes that will capture the notice of Google. Whether it is through some keyword changes, additions of media, or another tactic, a professional service will be able to use your Google Analytics to make changes and see how they work to continue making your site more search engine friendly.

Sales Lead Generation Services Help Indiana Companies See Big Results

Sales Lead Generation Services
Sales Lead Generation Services

Google Marketing Helped Easley Winery Reach New Level

Wine is a big business all over the world, and Easley Winery in southern Indiana found a new way to help get the name of their winery out to prospective visitors and customers. Mark and Meredith Easley took over the winery that was owned by Mark’s parents. The 40-acre farm was begun by his parent’s making wine in their basement, and they were part of the push to change Indiana law to allow wineries to operate in Indiana.

 

Their award-winning wines were known in their area, but they were not as well known in other areas of the country. Meredith says of when they first took over, “There was something called the Internet. It was still pretty new. We didn’t have a presence with a website, so we just jumped in.” And jump in they did. Since 2001, their website has given them great growth in other states and even countries. They went from selling 3,000 cases a year to 60,000 cases a year since then.

Sales Lead Generation Services
Sales Lead Generation Services

They use many of Google’s tools, including Google Calendar, Gmail, and Google Analytics. Says Meredith, “Google Chrome is what we run on as a company, and we use Google Analytics to look at what’s happening with our website. When it comes to creating Easley Winery’s ‘Internet face,’ Google tools have always been my favorite, because they’re so clean and easy to use. I’ve heard other people say, ‘oh, try this, try that.’ And I keep coming back to Google.”

 

From being made in an Indianapolis basement to the shelves of major retailers in seven states and two different countries, Easley Winery has moved into the world of “competing with global companies.” Being able to use their site for online promotions gives them the ability to make the same impression as larger companies and find their own niche in the wine industry.

Sales Lead Generation Services
Sales Lead Generation Services

Since they realize the potential, Meredith wants to keep the momentum going in the right direction. She wants to keep learning more about how Google marketing tools work and how they can improve the online presence of Easley Winery. A website redesign is in the works, and her goal is to “present the best version of themselves” online and offline. Google is her partner in doing that.

Sales Lead Generation Services Can Make the Difference For Your Company

Google is the largest search engine in the world, and the vast majority of people use it daily. This means big potential for your business if you make the most of it. Google Analytics should be your first stop, as it can let you know how your site is doing, including what keywords you are ranking for (you may be surprised) and how you stack up against other like sites. This is what is used to make a plan to help your site to move up in the search engine rankings.

 

There are other Google tools that can be used as well to help you to move up in the rankings. From Google AdWords to Google AdSense, taking advantage of these tools can get more traffic to your site, as most people will not even look past the first few pages of searches.

Non-Profits Can Get Big Impact from Google Marketing Tools

While most non-profits tend to depend upon fundraisers like events and sales for the money needed, there is much that can be done online to help increase the level of donations. A website that is search engine optimized by sales lead generation services can get you more notice, and if you make it easy to donate online, it can even increase your donations to help you to meet your goals.

While most non-profits tend to steer away from spending money, as they want to use their money for their cause, sometimes it takes a little money to make money (or increase donations). The good news is that through the Google Ad Grants program, you can get free advertising. In fact, there was almost $2 million of free advertising given to over 100 non-profits through the program. It may be something to consider.

Don’t Wait to Make Your Impact On Google Sales Lead Generation Services https://www.thinkwithgoogle.com/

While you can leave things as they are with your site, why would you? Be like 19,000 other Indiana businesses that are benefitting from the advertising tools offered by Google. In 2014, these tools helped bring in $801 million to businesses and non-profits. Don’t you want to be part of that? LeAds is one company that offers sales lead generation services to help you to move up in the rankings and increase profit and traffic.

This article was written by the LeAds copywriter team. LeAds is a Google Sales Lead Generation Services Agency, specializing in Google AdWords https://www.google.com/adwords/ , Google SEO and Sales Lead Generation Services, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and Google AdWords work for your business.

“The data in this article was based on the Google USA Report 2014.”

You can read our previous article in the following link:

http://www.msalesleads.com/online-lead-generation-services-make-difference-for-illinois-businesses/

 

 

Lead Generation Specialist Aids in Big Profits for California Businesses

Lead Generation Specialist Increase Your Search Engine Rankings

Small to medium to large businesses all have one thing in common, and that is the potential for growth via the Internet. Google searches are one of the most common, and if you do not rate high in the search listings, you may be overlooked. That is why it is essential to find a lead generation specialist that can help you to move up in the search engine listings and get the exposure to lead to more traffic that will purchase your product or service, or make a donation to your non-profit.

Many people don’t understand what needs to be done to move up in the search rankings, or they are told to do things that won’t work or will cause them to move even further down the listings. That is why you want to get a professional to help you to increase your Google ratings. Lead generation specialists focus on this segment of business marketing, so be sure that you find someone that has experience and that has a proven track record of success.

Mistake Leads to Big Profits for One California Company

Jennifer Constantine enjoyed making homemade pannacotta (Italian custard) and one night in 2010 she put it into the refrigerator to set up and it froze solid. Before she threw it out, her fiancé tried one and thought it was delicious. JC Pie Pops was born on that day. Jennifer sold out of a cart in LA in 2011 and by 2013 she and her partner rolled out JC Pie Pops in almost 400 grocery stores. “It just exploded. Customers were excited about something that reminded them of their childhood, but in a very modern and fun way,” says Jennifer.

Lead Generation Specialist
Lead Generation Specialist

Jennifer understands that the company website and social media engage her customers. “People truly live online now. The end goal is to get them to a store to buy the product, but they can’t do that without knowing where to get it and what it is they’re going to buy,” she says. JC Pie Pops uses Google for Work to keep everyone connected, as well as other tools to gain exposure and to draw more prospective customers and distributors to the company. All of these tools work together to ensure that everything runs smoothly and efficiently.

Lead Generation Specialist
Lead Generation Specialist

JC Pie Pops is in 3000 stores nationwide today and has plans for expansion into 10,000 stores by 2017. They are creating new product lines, have hired more employees, and are looking at 10 times year after year growth for this year. “The Internet is the reason that we’re able to grow as fast as we are. There would never be a story with this trajectory 20 years ago,” explains Jennifer.

Connecting with customers is an essential part of Jennifer’s business, and she uses her website and social media to connect. Parents send pictures of their children eating a JC’s Pie Pop, and she wants them to connect with her company like this. “This product is like America on a stick. So we’re going to make sure the business stays that way, too.”

Lead Generation Specialist
Lead Generation Specialist

California Businesses and Non-Profits Make the Most of Google Marketing Tools https://www.thinkwithgoogle.com/

California has long been a leader in the new and exciting field of technology. Businesses in California have long understood the importance of the Internet in their business equation. In 2014, $29.6 billion were spent over the Internet in California to businesses, non-profits, and website publishers. This is an amazing amount of money, but it could be even higher if everyone understood how Google could help their business or non-profit.

To get a piece of this economic activity, you have to position your website in the best position possible. This means that you need to have the right keywords and information that will catch the search engine’s attention and move you up in the rankings. For most searches, prospective customers and clients do not look past the first page or two of search results. If you are not near the top, then your business may not even come up, and this means less traffic and less business. Why would you not want to do everything you can do to move up in the rankings?

Non-Profits See Peak in Donations Using Online Tools

Non-profits are dedicated to making change in the world, and this means that their money is carefully spent to make the biggest impact. Many non-profits do not see online marketing as an important step in their fundraising, but it can make a big difference and can more than makeup for the cost of hiring a lead generation specialist.

Google has aided 321,000 California businesses and non-profits in 2014 to increase their profit and donations. By using AdWords and AdSense, they have made the Internet into a very lucrative way to change the way that they sell their products or services, or to fundraise.

California is known for many things, and it is also the home of Google. With offices all over the state, it is no wonder that so many California businesses and non-profits have taken advantage of what they have to offer. If your business or non-profit depends upon word of mouth to get the word out about what you have to offer, think about how you market differently. By using the Google marketing tools, such as Google Analytics, AdWords, and AdSense in conjunction with each other, you can help prospective customers find your site and you can gain their business or their donation.

Make no mistake, by using the Internet you can get new, qualified leads and increase your sales, orders, or donations. A lead generation specialist, like LeAds, can help you to create a site that will get noticed and set up a program that will get your business higher in the rankings.

This article was written by the LeAds copywriter team. LeAds is a Google Lead Generation Specialist, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.

“The data in this article was based from the Google USA Report 2014.”

You can read our previous article in the following link:

http://www.msalesleads.com/lead-company-way-to-success-for-arkansas-businesses/

 

empresaweb

Customer website: www.empresaweb.com.ve

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 years

Number of LeAds: 350

Amount Invested: USD $ 7,300

Cost per LeAd: USD $ 20.86

academyimg

Customer website: www.academyimg.com

Type of Campaign: Google Search and Google Display – Mobile

Period of Campaign: 2 month

Number of LeAds: 110

Amount Invested: USD $ 1,017

Cost per LeAd: USD $ 9.25 per LeAd

persuadir

Customer website: www.persuadir.com

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 months

Number of LeAds: 6

Amount Invested: USD $ 1.770

Cost per LeAd: USD $ 295 per LeAd (Sales value: USD $ 4.500 per lead)