How we got our first customers online. Case Study.

 

The audience

This 2 years’ case study, from a B2B small digital marketing agency, is addressed to B2B small business owners.

The story

This case study is about how MSalesLeads, a new B2B small digital marketing agency in Miami, obtained its first 7 customers online, and its first 40 qualified leads online, during its first 2 years in business, with a content marketing strategy, and a digital advertising strategy.

The history

I had a digital marketing agency in Venezuela during 13 years, from 2002 until 2015, named Empresa Web. I had to close the agency in 2015 due to Venezuela political, social, and economic condition. Then, in 2015, I opened a new digital marketing agency in Miami, Florida, named MSalesLeads. I, once again, had to start a new business from zero, and this time, in a new country, knowing nobody, and in a different language. New business, new country, different language, and knowing nobody. The only asset I had was the 13 years of experience with my previous digital marketing agency in Venezuela and 130 digital marketing projects and campaigns executed succesfully.

The results

I will begin with the end, and I will show you the digital marketing metrics we have obtained so far in 2 years in business, with a content marketing strategy and a digital advertising strategy. All these metrics have been obtained with only online content marketing and online advertising strategies. Everything has been done online. We have not done any physical marketing, advertising, or selling. This is to show B2B small business owners that they can get their prospects and customers online too.

These are the marketing metrics we have obtained so far in 2.5  years in business:

Customers: 8 customers

Customers sources: Google search, LinkedIn search, LinkedIn Sponsored Content Ads, LinkedIn Profinder.

Qualified prospects: 70 qualified prospects.

Qualified prospects sources: Google search, LinkedIn search, email marketing, LinkedIn Sponsored Content Ads, LinkedIn Profinder.

Blog articles: 252 articles written, published, and distributed.

Email Marketing organic list: 200 email marketing subscribers

Google search impressions: 2,506 Google search impressions per day. (average)

First page of Google impressions: 150 Google search first page impressions per day. (average)

Google search clicks: 10 clicks per day average at the Google search results

LinkedIn Company Page: 18 followers

LinkedIn Company Group: 11 members

Facebook Business Page: 74 followers

Facebook Company Group: 8 members

Twitter Business Page: 731 followers

Instagram Business Page:  1,308 followers

Google Plus: 5 followers

Google Plus Community:  2,868 members

Medium Blog: 55 followers

Quora Blog: 18 follower

Reddit: 1 reader

Google My Business Reviews: 4 business reviews

Google Analytics (average per month): 1,154 sessions, 539 users, 1.39 pages per session, 0:43 minutes per session.

Google Links: 921 links to the website

Featured in the media: Our agency, MSalesLeads, has been featured at Upcity, Expertise, CV Magazine, Medium Daily Digest, and Voyage MIA magazine.

The strategy

We designed and keep executing a content marketing strategy that consists in the production and distribution of relevant articles about our services and customer needs, in order to gain authority and trust in front of our prospects, customers, and Google algorithm. All above metrics have been obtained thanks to this content marketing strategy. So far, we have written, published, and distributed 220 articles during these past 2 years.

Recently, we have also done some digital advertising campaigns at LinkedIn.

A good digital advertising campaign at LinkedIn and Google AdWords search can give a B2B small business qualified leads in the short term, and as long as the campaigns are active.

A good content marketing campaign can give a B2B small business qualified leads in the mid and long term, in a permanent manner, as long as the campaign is active.

Articles must be published at the WordPress blog, and they also must be distributed at all owned media, such as social network business pages, social networks communities and group pages, email marketing subscribers, guest blog pages.

All Google marketing products, Google website performance tests, and Google webmaster, SEO, and links guidelines must be implemented in order to rank well at Google search results.

Please visit our complete step by step guide about how to plan and design a digital marketing strategy for a B2B small business at the following link:

http://www.msalesleads.com/how-to-plan-and-develop-a-digital-marketing-strategy-for-a-b2b-small-business/

The conclusion

Content marketing works for B2B small businesses. Content marketing can be used to position a B2B small business in the digital media and Internet. B2B small businesses will always be found, seen, and remembered by their customers and prospects if they execute a content marketing strategy through the production and distribution of relevant articles about their products, services and customer’s needs. This content marketing strategy takes time to give results, from 1 to 2 years. This is why we recommend to execute an advertising campaign during the first 2 years also, specifically at Google AdWords search, and at LinkedIn Sponsored Content Ads.

Content marketing (articles) for mid and long term results.

Advertising campaigns at Google AdWords search and LinkedIn Sponsored Content Ads for the short term results.

 

 

First Customers Online
First Customers Online

 

 

You can read our previous article in the following link:

http://www.msalesleads.com/how-a-b2b-marketing-agency-can-help-you-get-qualified-leads-using-linkedin-sponsored-content-ads-campaigns/

About the Author:

This article was written by Julio Sanoja Rial, owner, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads and new customers online.

Julio R. Sanoja
Julio R. Sanoja

 

How ok2go got 40 qualified leads in one month using LinkedIn Sponsored Content campaigns? Case Study.

 

How ok2go got 40 qualified leads in one month?

On October 12, 2017 David Stone, Director at ok2go Latam, contacted us to request help for the following need: “I need someone to help me put some adds in LinkedIn and other social medias to look for distributors in Latin America, this has to be in Spanish”.

Ok2go needed distributors in Mexico, Colombia, Peru, Ecuador, and Argentina.

Ok2go develops and sells software and apps for human resources presence and assistance control.

Ok2go wants to develop the Latin America market by selling through local distributors in each of the mentioned countries.

Distributors must be local companies, and must be IT distributors, and/or payroll outsourcing companies.

From October 12 to October 16 David and I talked several times by phone, email, and LinkedIn message to agree upon the price and scope of our services.

On October 17 we began the consulting and strategy phase.

On October 21 we delivered strategy and proposal.

The strategy we designed was based upon two LinkedIn Sponsored Content campaigns. One campaign, targeting IT companies by industry type, in the mentioned countries. The other campaign, targeting payroll outsourcing companies in the mentioned countries, by company name.

On October 22 we began the LinkedIn banner design.

On October 30 we launched the two LinkedIn Sponsored Content campaigns.

From October 30 until December 3 ok2go obtained 40 qualified leads from Mexico, Colombia, Ecuador, Peru, and Argentina, with an advertising investment of USD $ 607.42 giving a cost per lead of $ 15.18 per lead.

On December 4 we paused the campaign because ok2go had enough qualified leads and enough work to convert those leads in distributors.

By the date we are writing this article, December 12, ok2go has 2 qualified leads for distributors in each of the following countries: Mexico, Colombia, Peru, and Argentina.

Only one month, and 2 LinkedIn Sponsored Content campaigns was enough to get the distributors needed for ok2go to develop the Latin America market for the ok2go products and services. With an investment of only $ 607.42 in advertising.

LinkedIn Sponsored Content campaigns is a very efficient tool to get qualified leads for B2B campaigns.

 

 

Qualified Leads
Qualified Leads

 

 

Qualified Leads
Qualified Leads

 

You can read our previous article in the following link:

http://www.msalesleads.com/how-to-generate-qualified-leads-for-b2b-businesses/

About the Author:

This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads online.

Julio Sanoja
Julio Sanoja

empresaweb

Customer website: www.empresaweb.com.ve

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 years

Number of LeAds: 350

Amount Invested: USD $ 7,300

Cost per LeAd: USD $ 20.86

academyimg

Customer website: www.academyimg.com

Type of Campaign: Google Search and Google Display – Mobile

Period of Campaign: 2 month

Number of LeAds: 110

Amount Invested: USD $ 1,017

Cost per LeAd: USD $ 9.25 per LeAd

persuadir

Customer website: www.persuadir.com

Type of Campaign: Google Search and Google Display

Period of Campaign: 2 months

Number of LeAds: 6

Amount Invested: USD $ 1.770

Cost per LeAd: USD $ 295 per LeAd (Sales value: USD $ 4.500 per lead)

tuencomienda

Customer website: www.tuencomienda.com

Type of Campaign: Google Search and Google Display

Period of Campaign: 8 months

Number of LeAds: 234

Amount Invested: USD $ 784

Cost per LeAd: USD $ 3.35/LeAd

tumateriaprima

Customer website: www.tumateriaprima.com

Type of Campaign: Google Display Network

Period of Campaign: 5 months

Number of LeAds: 52

Amount Invested: USD $ 944

Cost per LeAd: USD $ 18.15/LeAd