Consulting questionnaire from a digital marketing company to a small business.
Digital marketing companies for small businesses must perform a consulting and strategy phase at the beginning of every digital project and campaign.
We want to share with our readers the following consulting questionnaire that we prepared this week for a customer that wants to do a digital marketing campaign in Latin America to obtain new distributors and new end user customers for their products and services.
Our customer is a small business that sells software and Apps for small, medium and large companies in Latin America (Latam).
Our agency is a small digital marketing company for small businesses. However, we work with consulting methodologies, and therefore we always perform a consulting and strategy phase at the beginning of every project or campaign.
The questions we want to ask the customer are made to know and understand the business, its digital situation, products, services, audiences, customers, purchasing decision making process, market conditions, and competition. We want to know and understand very well all the business main areas in order to make a good analysis and design a winning digital marketing strategy.
These are the questions we ask to our customer:
- What is the product that you want to sell? Please describe it as much as possible.
- In which countries, states, cities, do you want to sell the product?
- In which languages do you want to do the digital marketing campaigns?
- What is the product used for? Please describe the product as much as possible and please describe what needs does the product satisfy.
- What is the product name?
- What is your brand name?
- Who are the product customers? Please describe them as much as possible. Gender, age, interests, job position, business area they work for.
- What type of companies can distribute the product? Please describe them as much as possible.
- What is the product website?
- What are the product social networks business pages?
- What words or phrases do you believe your customers use to search for your product in Google? This is for KA during consulting phase, for both, Google AdWords search campaigns and Google SEO Content marketing campaigns.
- What are your product competitors? Please indicate their website addresses.
- Please add any additional information you believe is useful to know.
- What are the job positions inside the companies or government that influence and make the purchasing decision?
- How did you get your current LATAM distributors?
- Can we talk to some of your distributors?
- How did you get your current LATAM end customers?
- Can we talk to some of your customers?
- Have you done any type of digital marketing or digital advertising campaigns in the past?
- How does your company make money?
- How do your distributors make money?
- What are your current distributors in LATAM by country?
- Are LATAM distributors exclusive by country?
- What are the generic Spanish description names for the product? How do the Human Resources Managers call it in LATAM? How do the IT Distributors call it in LATAM?
- What will be the campaign landing page for companies and government?
- What will be the campaign landing page for IT Distributors?
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing company for small businesses. We help small businesses to go and grow their businesses online.