Google beat Facebook in Display advertising. Small Business Case Study.
Google display campaign beat Facebook display campaign in a ratio 4:1
On November 2017 our agency was contacted by Joanne Stone, owner of Joanne Stone Design, to launch a one week display campaign to generate qualified traffic to their website for a product promotion.
We designed and launched two display campaigns, one in Google AdWords Display and the other one in Facebook/Instagram Display.
Campaigns audience were women between 30 and 65 years, living in high income neighborhoods in Miami, New York, and Los Angeles.
Both campaigns were run during one week, from November 25th until December the 1st, 2017.
The Google AdWords Display campaign generated 370 visits to the website at a total cost of $ 90.71 or $ 0.24 per visit.
The Facebook/Instagram Display campaign generated 105 visits to the website at a total cost of $ 70.09, or $ 0.66 per visit.
The Google campaign generated 3.52 times more visits that the Facebook /Instagram campaign at a cost per visit 63% lower than the Facebook campaign.
Google Display campaign beat Facebook/Instagram Display campaign in both, the number of visits, and the cost per visit.
This was an expected result. Google Display is more effective and more efficient than Facebook/Instagram Display. The main reason for this result is that Google Display delivers the ad to the audience in Internet (the whole), which is an open network, which does not require any login; while Facebook/Instagram Display delivers the ad to the audience in two closed networks (the parts), which require login.
Google AdWords Display is the most effective, efficient, and satisfactory mass communication tool currently available in the market; where brands can deliver a text, image or video message to their target audience in any type of screen: mobile, tablets, laptops, TV, PC.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me email@example.com or you can call me 305-918-9793.