How can a small business reach new customers in the digital era?

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How can a small business reach new customers in the digital era?

By designing, executing, monitoring, testing A/B, and adjusting, some of the following content campaigns to know which ones are the most effective, efficient and satisfactory campaigns:

Google AdWords Search

Google AdWords Display

Google Search Engine Optimization (SEO)

YouTube Ads

Facebooks Display Ads

LinkedIn Display Ads

Instagram Display Ads

Email Marketing

Mobile Text Message Marketing

Social Network Content Marketing

We have to do consulting and strategy before designing any campaign. We need to know our audience very well and we need to know their needs very well so we can create few good messages and we can design a well segmented and accurate campaign to spread out these messages. Reach all audience with rich content.

 

content campaigns
content campaigns

 

Once again, consulting and strategy is key for the campaigns success, plus a well segmented audience and a creative message. Then testing A/B and adjusting the campaigns according to the campaign metrics and engagement metrics.

You may be lucky enough and get one of your contents viral.

This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Digital marketing and advertising agency that you can visit at www.msalesleads.com

You can read our previous article in the following link:

http://www.msalesleads.com/how-can-a-small-business-advertise-in-internet-using-display-ads/