How can small and mid-size businesses advertise in Internet?
Small and mid-size businesses can advertise in Internet executing any of the following digital advertising campaigns:
- Google AdWords search campaigns
- Google AdWords display campaigns
- LinkedIn Sponsored Content ad campaigns
- Facebook display campaigns
- Instagram display campaigns
- Twitter display campaigns
- Amazon search campaigns
- Amazon display campaigns
- EBay search campaigns
- EBay display campaigns
There are two types of advertising campaigns in Internet, search campaings and display campaigns. Search campaigns are those advertising campaigns that show the ad when people search in Internet. Display campaigns are those campaigns that show the ad when people browse Internet.
There is a whole and there are many parts in Internet. Google is the whole and all other websites and Apps are the part. Google is a monopoly in Internet search advertising, and Google is also a monopoly in Internet display advertising. Small and mid-size businesses can advertise in Google search and Google display.
There are many parts in Internet, and main ones are LinkedIn, Facebook, Instagram, Twitter, Amazon, EBay. Small and mid-size businesses can advertise in these parts too.
What is important for any small and mid-size business is to know where is the audience, and advertise where the audience is. For example, for B2B businesses, the audience is in Google search and LinkedIn, and for B2C businesses, the audience is in Facebook, Instagram, Amazon, EBay. Google Display.
All Internet advertising are Pay Per Click advertising, meaning that businesses only pay when users click the ad, and businesses do not pay when people see the ad.
We recommend for B2B businesses to advertise in Google search and LinkedIn.
We recommend for B2C businesses to advertise in Google display, Facebook and Instagram display, Amazon search and display, and EBay search and display.
You can read our previous article in the following link:
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.