How can small businesses reach their audiences with digital marketing?
Small businesses can reach their audiences with digital marketing by being permanently at the following four digital places: i) first page of Google search results; ii) social networks; iii) email; iv) Internet.
People are constantly and permanently doing one or more of the following four digital tasks: searching in Google, browsing social networks pages, checking and reviewing their emails, and browsing Internet. These are probably the four main digital tasks people perform daily.
Small businesses can be in those four places with content and ads, with a valuable message for their audiences. These four places can be converted in a powerful lead generation tool for small businesses.
First page of Google
Small businesses can and should be at the first page of Google search results when their prospects and customers search for their products and services. There are two manners to be at the first page of Google search results; one is by launching a Google AdWords search advertising campaign, and the other is by launching a Google SEO search engine optimization campaign.
First page of Google search results has 17 places. The first four and the last 3 are Google AdWords search pay per click advertising places, and the 10 places in the middle are the organic free paid search results.
Small businesses can and should be in both places, the paid advertising places and the organic free places.
Small businesses can and should be at the first page of Google search results whenever a prospect or customer searches for their products and services.
One of the main tasks of a digital marketing agency is to place their clients at the first page of Google search results.
First page of Google search results is one of the most powerful lead generation tool available today for small businesses.
People visit and browse social networks every day. Whether it is Facebook, Instagram, Twitter, LinkedIn or any other social network; people are fascinating with social networks.
Small businesses can reach their audiences at social networks by two manners. One is by launching a social network pay per click advertising campaign; and the other is by publishing in a frequent and permanent manner digital content for their prospects and customers at the social networks.
Small businesses can reach their prospects and customers at social networks by launching both, a pay per click advertising campaign and a digital content marketing campaign.
Small businesses audiences will see either the small business advertising or the small business digital content.
As it was done with the first page of Google search results, it will be done with social networks. Content and ads will be the two components to reach prospects and customers at social networks.
People check, review and read their email daily.
Small businesses can reach their audiences, prospects and customers at their email by sending digital content once a week, once biweekly, or once a month.
The same digital content that is used to be at the first page of Google search results, and the same content that is used to publish at social networks, it is the same digital content that can be used to be sent to prospects and customers emails in a frequent and permanent manner.
The important matter though, is that the digital content should add value to the audience. It must be a valuable content.
Prospects and customers appreciate valuable content, because valuable content educate and inspire the audience.
People browses Internet daily. For multiple and different purposes.
Small businesses can reach their audiences, prospects and customers in Internet by launching a pay per click Google AdWords display advertising campaign.
Google AdWords pay per click display advertising campaigns is one of the most powerful communication tools available today in Internet. Advertising message can be delivered by a banner or by a video.
Using Google AdWords display advertising, small businesses can target their audiences, prospects and customers by geographic location, age, gender, interests, buying intent; and also small businesses can target their audiences, prospects, and customers by targeting content, words, topics, and websites addresses. Either by targeting people, or by targeting content, small businesses can reach their prospects and customers using Google AdWords display advertising in Internet.
Google AdWords display advertising will “chase” the small business prospects and customer throughout Internet, and will show the banner or the video with the small business message. Small business audience sooner or later will see the advertising wherever they browse Internet.
Small businesses can reach their audiences, prospects and customers, with digital marketing by delivering valuable content and valuable ads in social networks, Internet, and emails. Sooner or later, small businesses will reach their audiences in these four digital places: first page of Google search results, social networks, emails, and Internet. Two digital marketing components are needed: content and ads.
Content can be delivered in different formats, however the classical format in the article with a relevant image inserted.
Digital Ads are all smart advertising, and all of them can be targeted by geographic locations, age, gender, interest, buying intent, words, topics, content and other additional targeting variables.
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About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.