How to market to B2B small business owners?
B2B small business owners execute the following 4 main digital tasks every day, as everybody else does:
- Search in Google
- Browse Internet websites
- Visit and browse social and professional networks
- Use email
Therefore, if you want to market your products and services to B2B small business owners, you have to deliver content and sponsored content ads about your products and services, at these four main digital places:
- First page of Google
- Internet websites
- Social and professional networks
First page of Google is conquered with Google AdWords Search advertising campaigns and with Google search engine optimization campaigns (SEO), through the production and distribution of articles about your products, services, customer needs and interests.
Internet websites are conquered with Google AdWords Display campaigns.
Social and professional networks are conquered with the production and distribution of articles campaigns, and with sponsored content advertising campaigns, mainly at LinkedIn.
Email is conquered with email marketing campaigns, delivering articles about the products, services, and customers’ needs and interests.
B2B small business owners can be marketed with content and sponsored content ads campaigns, in Google, Internet, Social and Professional Networks, and Email marketing. Articles production and distributions is the strategic campaign component. Sponsored content is the tactic campaign component.
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About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.