How to reach your audience in digital media?

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How to reach your audience in digital media?

 

This article is addressed to small and mid-size business owners.

How to reach your audience in Internet?

We will list few ideas about where and how small and mid-size businesses can reach their business audiences in digital media.

  1. First page of Google.

There are more than 4 billion Internet users in the world that perform searches in Google every day in PC, laptops, tablets, and mobile phones. These users search for your products and services every day in Google. There are 3.5 billion searches every day in Google.

Your business can appear at the first page of Google when users search for your products and services, either by paying Google for a Google AdWords search campaign, or by doing search engine optimization and content marketing to appear at the organic places.

Google recommends to appear at both places, paid and organic, to get a higher return on investment on the organic campaign. Google says that for each $ 1 you invest in the paid campaign you get a return of $ 2. Google also says that for each $ 1 you invest in the paid campaign and you also appear at the organic places, then you get a return of $ 8 for each $ 1 invested in the paid campaign. You can see the details in the following link:

https://economicimpact.google.com/about/index.html#/?sections_activeEl=methodology

You can visit the following link for additional information on Google AdWords Search:

https://adwords.google.com/home/

First page of Google is an effective and efficient lead generation tool for B2B and B2C small and mid-size businesses.

  1. Internet websites and Apps

Your business can reach any of the 4 billion Internet users implementing a Google AdWords Display campaign. 4 billion people use Internet daily in PC, laptops, tablets, and mobile phones.

Your business can appear in any website you select using a paid Google AdWords Display campaign, either with a piece of content or a piece of advertising, in text, image, or video format. You can segment or target the campaign by geographic locations (state, city, zip code), and by demographic variables (gender, age), and also by personal interest.

Google AdWords Display is the world most powerful digital advertising tool that can be used to deliver an ad or a content in any format (text, image, video) to any user in Internet, anywhere in Internet, in any website or App; and in any digital de device, either a laptop, PC, tablet, or mobile. Well segmented by geographic, demographic, and personal interest’s variables.

We always say that Google AdWords Display is second to none as the most effective and efficient communication tools that exist nowadays in Internet. No doubt about that. Higher reach can be accomplished with Google AdWords Display. Higher website traffic can be accomplished with Google AdWords Display. Higher website conversions can be accomplished with Google AdWords Display.

Top of mind awareness is free when using Google AdWords Display campaigns since Google does not charge for displaying the ad or content but Google only charge when a user clicks on the ad or content.

Your brand or business gets a free top of mind awareness when using Google AdWords Display campaigns. Not bad.

All Internet advertising is Pay Per Click (PPC) advertising, meaning that the advertiser does not charge the campaign executer for displaying the ad but only charge when users click on the ad.

All Internet advertising can be delivered in either text, image or video format.

All Internet advertising pricing is based in a bid system pricing.

You can visit the following link for additional information on Google AdWords Display advertising:

https://adwords.google.com/home/how-it-works/display-ads/

3. LinkedIn

LinkedIn has 500 million professional’s users. It is the largest and second to none professional network in Internet.

LinkedIn has 250 million monthly active users, and 133 million are from USA. Users can browse and use the LinkedIn professional network in PC, laptops, tablets, and mobile phones.

LinkedIn offers small and mid-size businesses two paid marketing products:

  • Sponsored Content
  • Sponsored InMail

Sponsored Content and Sponsored InMail can be segmented by the

following variables:

  • Geographic location (State, City or Town)
  • Company name
  • Company industry (business sector)
  • Company size (number of employees)
  • Job title
  • Job function
  • Job seniority

LinkedIn paid marketing products are a very efficient and effective

way to get qualified leads and new customers for a B2B small and

mid-size business.

You can visit the following link for additional information on LinkedIn

marketing solutions:

https://business.linkedin.com/es-es/marketing-solutions

 4. Facebook

Facebook is a social network with 2.13 billion monthly active users and 1.15 billion mobile active users, that can use the network in PC, laptops, tablets, and mobile phones.

Facebook offers small and mid-size businesses a paid marketing product also named Facebook display ads.

Small and mid-size businesses can use Facebook display ads to deliver a piece of content or a piece or add in text, image or video format to a segmented audience by several variables: geographic variables (state, city, zip code), demographic variables (gender, age), personal interests.

You can visit the following link for additional information on Facebook Ads:

https://www.facebook.com/business/products/ads

 5. Instagram

Instagram is a mobile social network with 800 million monthly active users and 500 million daily active users, that can use the network in mobile phones.

Instagram offers small and mid-size businesses a paid marketing product also named Instagram display ads.

Small and mid-size businesses can use Instagram display ads to deliver a piece of content or a piece or add in text, image or video format to a segmented audience by several variables: geographic variables (state, city, zip code), demographic variables (gender, age), personal interests.

You can visit the following link for additional information about Instagram Ads:

https://business.instagram.com/advertising/

6. YouTube

YouTube is a video platform with 1.3 billion monthly active users, that can use the platform in PC, laptops, tablets, and mobile phones.

YouTube offers small and mid-size businesses a paid marketing product named Google AdWords Display video ads for YouTube.

Small and mid-size businesses can use Instagram display ads to deliver a piece of content or a piece or add in text, image or video format to a segmented audience by several variables: geographic variables (state, city, zip code), demographic variables (gender, age), personal interests.

You can visit the following link for additional information on YouTube advertising:

https://www.youtube.com/yt/advertise/

7. Amazon

Amazon is an online shopping platform, the world largest online store, with 300 million users in PC, laptops, tablets, and mobile phones.

Amazon offers small and mid-size businesses a paid marketing or advertising product named Advertising Solutions.

Small and mid-sizes businesses can launch Amazon advertising campaigns segmented by several variables and deliver either an image or a video message to their segmented audience: geographic variables (state, city, zip code), demographic variables (gender, age), personal interests, shopping patterns.

You can visit the following link for additional information on Amazon advertising solutions:

https://advertising.amazon.com/

 8. EBay

EBay is global online shopping platform with 170 million buyers that can use the store in PC, laptops, tablets, and mobile phones.

EBay offers small and mid-size businesses a paid marketing or advertising product named EBay Advertising.

Small and mid-sizes businesses can launch EBay advertising campaigns segmented by several variables and deliver either an image or a video message to their segmented audience: geographic variables (state, city, zip code), demographic variables (gender, age), personal interests, shopping patterns.

You can visit the following link for additional information about EBay advertising:

http://www.ebayadvertising.com/

  1. Email Marketing.

Email marketing is a very efficient and effective way to communicate and deliver a message to prospects and customer in their PC, laptop, tablet, or mobile phone.

Small and mid-size businesses can integrate a MailChimp email marketing platform to their websites to automate email marketing subscription and delivery.

What is important and key doing email marketing is that the email list be organically built, only with the business or company prospects and customers. Email list should not be purchased or rented. Small and mid-size businesses should not send emails to a purchased email list.

The other two important issues about email marketing is the content you deliver to your prospects and customers and the frequency you use to deliver the content.

We recommend a frequency of once a week or once every two weeks. We recommend to send relevant and useful content for your prospects and customers. Usually these are the articles you produce about your products, services, and customer needs.

You can visit the following link for additional information on MailChimp email marketing:

   https://mailchimp.com/

 

 

How To Reach Your Audience
How To Reach Your Audience

 

 

You can read our previous article in the following link:

http://www.msalesleads.com/we-were-found-on-the-first-page-of-google-luxembourg/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.

Julio R. Sanoja
Julio R. Sanoja