How to reach your target audience with Google AdWords Display Network?

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How to reach your target audience with Google AdWords Display Network?

 

You can reach your target audience using Google AdWords Display Network with any combination of the following targeting variables:

People (audience) variables: Geographic location, age, gender, interests, buying intent

Content variables: Words, topics, website addresses (URL or domain names)

If your business is one of the following categories, then Google AdWords Display Network is the right digital advertising for your business because you can target audiences interested in your products and services, and even audiences with buying intent for your products and services:

Interest Categories: Affinity Audiences (Reach consumers in large numbers based on their long-term interests)

Art & Theater Aficionados

Auto Enthusiasts

Motorcycle Enthusiasts

Performance & Luxury Vehicle Enthusiasts

Truck & SUV Enthusiasts

Avid Investors

Beauty Mavens

Book Lovers

Business Professionals

Comics & Animation Fans

Cooking Enthusiasts

30 Minute Chefs

Aspiring Chefs

Do-It-Yourselfers

Family-Focused

Fashionistas

Fast Food Cravers

Foodies

Gamers

Action Game Fans

Adventure & Strategy Game Fans

Casual & Social Gamers

Driving & Racing Game Fans

Hardcore Gamers

Roleplaying Game Fans

Shooter Game Fans

Sports Game Fans

Green Living Enthusiasts

Health & Fitness Buffs

Home Decor Enthusiasts

Mobile Enthusiasts

Movie Lovers

Action & Adventure Movie Fans

Comedy Movie Fans

Family Movie Fans

Horror Movie Fans

Romance & Drama Movie Fans

Sci-Fi & Fantasy Movie Fans

South Asian Film Fans

Music Lovers

Blues Fans

Classical Music Enthusiasts

Country Music Fans

Electronica & Dance Music Fans

Folk & Traditional Music Enthusiasts

Indie & Alternative Rock Fans

Jazz Enthusiasts

Metalheads

Pop Music Fans

Rap & Hip Hop Fans

Rock Music Fans

Spanish-Language Music Fans

World Music Fans

News Junkies

Business & Economic News Junkies

Entertainment & Celebrity News Junkies

Local News Junkies

Men’s Media Fans

Political News Junkies

Women’s Media Fans

World News Junkies

Nightlife Enthusiasts

Outdoor Enthusiasts

Pet Lovers

Cat Lovers

Dog Lovers

Shoppers

Bargain Hunters

Luxury Shoppers

Shopaholics

Value Shoppers

Shutterbugs

Social Media Enthusiasts

Sports Fans

American Football Fans

Baseball Fans

Basketball Fans

Boating & Sailing Enthusiasts

Cycling Enthusiasts

Fight & Wrestling Fans

Golf Enthusiasts

Hockey Fans

Motor Sports Enthusiasts

Racquetball Enthusiasts

Running Enthusiasts

Skiing Enthusiasts

Soccer Fans

Swimming Enthusiasts

Tennis Enthusiasts

Water Sports Enthusiasts

Winter Sports Enthusiasts

TV Lovers

Documentary & Nonfiction TV Fans

Family Television Fans

Game, Reality & Talk Show Fans

Sci-Fi & Fantasy TV Fans

Details

TV Comedy Fans

TV Drama Fans

Technophiles

Thrill Seekers

Travel Buffs

Beachbound Travelers

Family Vacationers

Luxury Travelers

Snowbound Travelers

 

Buying Intent Categories: (In-market audiences) Reach customers actively researching and comparing products and services like yours

Apparel & Accessories

Details

Activewear

Costumes

Formal Wear

Bridal Wear

Suits & Business Attire

Handbags

Jewelry & Watches

Fine Jewelry

Watches

Wedding & Engagement Rings

Lingerie

Luggage

Men’s Apparel

Outerwear

Perfumes & Fragrances

Shoes

Athletic Shoes

Boots

Dress Shoes

Swimwear

Wallets, Briefcases & Leather Goods

Women’s Apparel

Autos & Vehicles

Auto Parts & Accessories

Auto Exterior Parts & Accessories

Auto Interior Parts & Accessories

Automotive Electronic Components

Car Batteries

Car Brakes

Engine & Transmission

High Performance & Aftermarket Auto Parts

Wheels & Tires

Auto Repair & Maintenance

Brake Service & Repair

Collision & Auto Body Repair

Glass Repair & Replacement

Oil Changes

Transmission Repair

Motor Vehicles

Motor Vehicles (New)

Motor Vehicles (Used)

Motor Vehicles by Brand

Acura

Alfa Romeo

Audi

BMW

Buick

Cadillac

Chevrolet

Chrysler

Citroën

Dodge

Fiat

Ford

GM-Daewoo

GMC

Honda

Hummer

Hyundai

Infiniti

Isuzu

Jaguar

Jeep

Kia

Land Rover

Lexus

Lincoln

Maserati

Mazda

Mercedes-Benz

Mercury

Mini

Mitsubishi

Nissan

Peugeot

Pontiac

Porsche

Renault

SEAT

Saab

Saturn

Scion

Subaru

Suzuki

Toyota

Vauxhall-Opel

Volkswagen

Volvo

Motor Vehicles by Type

Classic Vehicles

Compact Cars

Compact Cars (New)

Compact Cars (Used)

Convertibles

Convertibles (New)

Convertibles (Used)

Coupes

Coupes (New)

Coupes (Used)

Crossovers

Crossovers (New)

Crossovers (Used)

Diesel Vehicles

Diesel Vehicles (New)

Diesel Vehicles (Used)

Hatchbacks

Hatchbacks (New)

Hatchbacks (Used)

Hybrid & Alternative Vehicles

Hybrid & Alternative Vehicles (New)

Hybrid & Alternative Vehicles (Used)

Luxury Vehicles

Luxury Vehicles (New)

Luxury Vehicles (Used)

Microcars & Subcompacts

Microcars & Subcompacts (New)

Microcars & Subcompacts (Used)

Motorcycles

Motorcycles (New)

Motorcycles (Used)

Off-Road Vehicles

Off-Road Vehicles (New)

Off-Road Vehicles (Used)

Pickup Trucks

Pickup Trucks (New)

Pickup Trucks (Used)

SUVs

SUVs (New)

SUVs (Used)

Scooters & Mopeds

Scooters & Mopeds (New)

Scooters & Mopeds (Used)

Sedans

Sedans (New)

Sedans (Used)

Sports Cars

Sports Cars (New)

Sports Cars (Used)

Station Wagons

Station Wagons (New)

Station Wagons (Used)

Vans & Minivans

Vans & Minivans (New)

Vans & Minivans (Used)

Vehicles (Other)

Bicycles & Accessories

Boats & Watercraft

Campers & RVs

Commercial Vehicles

Baby & Children’s Products

Baby & Children’s Apparel

Baby & Toddler Apparel

Children’s Apparel

Child Car Seats

Childcare & Education

Childcare

Early Childhood Education

Diapers & Baby Hygiene Products

Infant & Toddler Feeding

Infant Feeding Supplies

Toddler Meals

Strollers & Baby Carriages

Toys & Games

Beauty Products & Services

Bath & Body Products

Hair Care Products

Makeup & Cosmetics

Skin Care Products

Spas & Beauty Services

Tanning & Sun Care Products

Business Services

Advertising & Marketing Services

Business Financial Services

Business Printing & Document Services

Business Technology

Enterprise Software

CRM Solutions

Collaboration & Conferencing Tools

ERP Solutions

Helpdesk & Customer Support Solutions

Network Systems & Services

Hosted Data & Cloud Storage

Network & Enterprise Security

Network Equipment & Virtualization

Network Management

Web Services

Domain Registration

Web Design & Development

Web Hosting

Corporate Event Planning

Office Supplies

Office Furniture

Payment Processing & Merchant Services

Payroll Services

Staffing & Recruitment Services

Computers & Peripherals

Computer Accessories & Components

Computer Monitors

Memory & Storage

Computers

Desktop Computers

Laptops & Notebooks

Tablets & Ultraportable Devices

Printers, Scanners & Faxes

Consumer Electronics

Audio

Pro Musician & DJ Equipment

Speakers

Stereo Systems

Camcorders

Cameras

Camera Lenses

Digital SLRs

Game Consoles

Nintendo Consoles

Sony PlayStation

Xbox

Home Theater Systems

Mobile Phones

Televisions

Dating Services

Education

Foreign Language Study

Post-Secondary Education

Arts & Design Education

Business Education

Cosmetology Education & Training

Technology Education

Primary & Secondary Schools (K-12)

Study Abroad Programs

Test Preparation & Tutoring

Employment

Accounting & Finance Jobs

Career Consulting Services

Clerical & Administrative Jobs

Education Jobs

Executive & Management Jobs

Government & Public Sector Jobs

Health & Medical Jobs

IT & Technical Jobs

Internships

Legal Jobs

Resumes & Portfolios

Retail Jobs

Sales & Marketing Jobs

Temporary & Seasonal Jobs

Event Tickets

Concert & Music Festival Tickets

Performing Arts Tickets

Broadway & Theater Tickets

Sports Tickets

American Football Tickets

Baseball Tickets

Basketball Tickets

Hockey Tickets

Soccer Tickets

Financial Services

Banking Services

Debit & Checking Services

Savings Accounts

Credit & Lending

Auto Loans

Business Loans

Credit Cards

Credit Reports & Monitoring Services

Mortgage

Personal Loans

Student Loans

Financial Planning

Estate Planning

Retirement Planning

Insurance

Auto Insurance

Health Insurance

Home Insurance

Life Insurance

Travel Insurance

Investment Services

Tax Services

Gifts & Occasions

Flowers

Gift Baskets

Holiday & Seasonal Items

Christmas Items & Decor

Halloween Items & Decor

Valentine’s Day Items & Decor

Party Supplies & Planning

Event Planning Services

Party Supplies

Personalized Gifts

Photo & Video Services

Event Photographers & Studios

Photo Printing Services

Wedding Planning

Home & Garden

Home & Garden Services

Architectural Services

Carpet Installation

Door & Window Installation

Electrician Services

Flooring Services

General Contracting & Remodeling Services

Home Cleaning Services

Home Inspection Services

Interior Design & Decorating Services

Landscape Design

Locksmith Services

Painting Services

Pest Control

Plumbing Services

Roofing Services

Home Appliances

Cooking Ranges & Stoves

Dishwashers

Microwaves

Refrigerators

Small Appliances

Coffee & Espresso Makers

Juicers & Blenders

Mixers

Vacuums

Washers & Dryers

Home Decor

Curtains & Window Treatments

Fireplaces

Lights & Fixtures

Rugs & Carpets

Home Furnishings

Bedroom

Home Office

Home Storage & Shelving

Kitchen & Dining Room

Living Room

Nursery

Home Improvement

Flooring

Kitchen & Bathroom Cabinets

Kitchen & Bathroom Counters

Paint

Plumbing Fixtures

Tools

Home Security

Outdoor Items

BBQs & Grills

Garden & Outdoor Furniture

Lawn Mowers

Pools & Spas

Real Estate

Commercial Properties

Commercial Properties (For Rent)

Commercial Properties (For Sale)

Moving & Relocation

Residential Properties

Residential Properties (For Rent)

Apartments (For Rent)

Houses (For Rent)

Residential Properties (For Sale)

Apartments (For Sale)

New Apartments (For Sale)

Preowned Apartments (For Sale)

Houses (For Sale)

New Houses (For Sale)

Preowned Houses (For Sale)

Software

Antivirus & Security Software

Audio & Music Software

Business & Productivity Software

Design Software

Tax & Accounting Software

Video Software

Sports & Fitness

Fitness Products & Services

Exercise Equipment

Fitness Classes & Personal Training Services

Gyms & Athletic Clubs

Outdoor Recreational Equipment

Camping & Hiking Equipment

Fishing Equipment

Sporting Goods

Golf Equipment

Winter Sports Equipment & Accessories

Telecom

Cable & Satellite TV Providers

Internet Service Providers

Mobile Phone Service Providers

Travel

Air Travel

Air Travel by Class

Business & First Class

Economy Class

Bus & Rail Travel

Car Rental

Economy, Compact & Mid-size Car Rental

Full-size & Standard Car Rental

Luxury, Convertible & Specialty Car Rental

Minivan & SUV Rental

Cruises

Hotels & Accommodations

Hotels by Star Rating

1 & 2 Star Hotels

3 Star Hotels

4 Star Hotels

5 Star Hotels

Vacation Rentals

Trips by Destination

Trips to Asia-Pacific

Trips to Bali

Trips to Bangkok

Trips to Beijing

Trips to Fukuoka

Trips to Hong Kong

Trips to India

Trips to Kyoto-Osaka-Kobe

Trips to Malaysia

Trips to Melbourne

Trips to Nagoya

Trips to New Zealand

Trips to Philippines

Trips to Seoul

Trips to Shanghai

Trips to Singapore

Trips to Sydney

Trips to Taipei

Trips to Tokyo

Trips to Vietnam

Trips to Europe

Trips to Amsterdam

Trips to Barcelona

Trips to Berlin

Trips to Canary Islands

Trips to Croatia

Trips to Frankfurt

Trips to Greece

Trips to Ireland

Trips to London, UK

Trips to Madrid

Trips to Moscow

Trips to Paris

Trips to Prague

Trips to Rome

Trips to Turkey

Trips to Latin America

Trips to Buenos Aires

Trips to Caribbean

Trips to Costa Rica

Trips to Mexico

Trips to Rio de Janeiro

Trips to São Paulo

Trips to Middle East & Africa

Trips to Egypt

Trips to Israel

Trips to Morocco

Trips to South Africa

Trips to United Arab Emirates

Trips to North America

Trips to Atlanta

Trips to Austin

Trips to Boston

Trips to Charlotte

Trips to Chicago

Trips to Dallas-Fort Worth

Trips to Denver

Trips to Detroit

Trips to Fort Lauderdale

Trips to Hawaii

Trips to Houston

Trips to Las Vegas

Trips to Los Angeles

Trips to Miami

Trips to Minneapolis-Saint Paul

Trips to Montreal

Trips to Myrtle Beach & Grand Strand

Trips to Nashville

Trips to New Orleans

Trips to New York City

Trips to Orange County, CA

Trips to Orlando

Trips to Philadelphia

Trips to Phoenix

Trips to Portland, OR

Trips to Salt Lake City

Trips to San Antonio

Trips to San Diego

Trips to San Francisco Bay Area

Trips to Seattle

Trips to St. Louis

Trips to Tampa Bay Area

Trips to Toronto

Trips to Vancouver

Trips to Washington, D.C.

 

 

Google AdWords Display Network
Google AdWords Display Network

 

This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a digital marketing and advertising agency that you can visit at www.msalesleads.com

You can read our previous article in the following link:

http://www.msalesleads.com/google-adwords-is-the-best-and-the-worst-digital-advertising/

Our next article will be about how to calculate and estimate a Google AdWords campaign ROI. Let´s do the math to find it out.