How useful is Alexa for Google AdWords Display campaigns?

Date :
Author :

How useful is Alexa for Google AdWords Display campaigns?

 

Very useful. Alexa is a very useful source of information for a Google AdWords Display campaign.

If your audience is at high traffic websites, then Alexa (www.alexa.com) is a very useful tool to find the high traffic websites addresses.

You find in Alexa the list of top traffic websites, globally, by country and by topic category.

 

Display Campaigns
Display Campaigns

 

There is a link named Top Sites (http://www.alexa.com/topsites) where you can list the top sites on the web: global, by country, and by category.

By category, you will find the following categories:

  • Adult
  • Arts
  • Business
  • Computers
  • Games
  • Health
  • Home
  • Kids and Teens
  • News
  • Recreation
  • Reference
  • Regional
  • Science
  • Shopping
  • Society
  • Sports
  • World

Each one of these categories is sub-categorized to a second level. For example, the News category is sub-categorized as follows:

  • Alternative ( 81 )
  • Analysis and Opinion ( 274 )
  • Breaking News ( 87 )
  • By Category ( 0 )
  • By Region ( 0 )
  • By Subject ( 0 )
  • Chats and Forums ( 7 )
  • Colleges and Universities ( 747 )
  • Current Events ( 110 )
  • Directories ( 26 )
  • Extended Coverage ( 21 )
  • Headline Links ( 58 )
  • Internet Broadcasts ( 25 )
  • Journalism ( 1,051 )
  • Magazines and E-zines ( 68 )
  • Media Industry ( 430 )
  • Museums and Archives ( 60 )
  • Newspapers ( 2,984 )
  • Personalized News ( 12 )
  • Satire ( 45 )
  • Weather ( 146 )
  • Weblogs ( 59 )

 

The top global 50 News websites are the following:

Https://www.reddit.com/

Cnn.com

Nytimes.com

Theguardian.com

Washingtonpost.com

Huffingtonpost.com

Bbc.co.uk/news/

Weather.com

Indiatimes.com

News.yahoo.com

Https://news.google.com/

Forbes.com

Foxnews.com

Shutterstock.com

Accuweather.com

Timesofindia.indiatimes.com

Bloomberg.com

Usatoday.com

Wsj.com

Reuters.com

Wunderground.com

Chinadaily.com.cn

Chron.com

Cnbc.com

Drudgereport.com

Money.cnn.com

Time.com

Nbcnews.com

Economictimes.indiatimes.com

Thehill.com

Latimes.com

Indianexpress.com

Theatlantic.com

Usnews.com

Cbsnews.com

Nypost.com

News.com.au

Nationalgeographic.com

Abcnews.go.com

Weather.gov

Thehindu.com

Cbc.ca/news/

Dw.com

Sfgate.com

Hindustantimes.com

Topix.com

Thedailybeast.com

Hollywoodreporter.com

Fortune.com

Smh.com.au

You can use Alexa to find top websites by several categories and sub-categories, making it a very useful source of information for your Google AdWords Display campaigns.

Alexa also offer the following useful marketing tools for your marketing campaigns:

SEO Tools

  • Keyword Difficulty Tool
  • Competitor Keyword Matrix
  • On-Page SEO Checker
  • SEO Audit Tool

Competitive Intelligence Tools

  • Audience Overlap Tool
  • Website Traffic Statistics
  • Find Similar Sites
  • Top Sites
  • Alexa Browser Extension
  • API

Alexa belongs to the Amazon company, which gives it a strong backup and support for their business, making it a trustable company to work with.

This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Google AdWords agency that you can visit at www.msalesleads.com

You can read our previous article in the following link:

http://www.msalesleads.com/who-is-the-world-leader-in-digital-advertising/