Lead Generation Service Aids Colorado Businesses and Non-Profits
Lead Generation Service to Increase Sales and Donations
Colorado is known for their wide-open spaces and their many outdoor sports that can be enjoyed. There are many businesses that are headquartered in Colorado, and many of them advertise online. They use a lead generation service to help them to position their website in the search engine rankings in a way that they will get traffic and notice. This goes a long way to getting their name out there, and it also increases sales, orders, and donations.
While most businesses today have a website, many do not understand that much more goes into it. Even if you have the best website out there, if you do not have the proper search terms and keywords, you may be missing out on quite a bit of traffic. Google searches are how most people find things these days, and if you do not come up in the top few pages, it could mean that you will get lost in the shuffle. KOTA Longboards realized the importance of Google and their tools, which has made a big difference in their sales and their niche in the market.
KOTA Longboards Marketing to New Audience Via Google
A former US Navy fighter pilot, founded KOTA Longboards in 2012. “I’m 52 years old, and I represent the first generation that grew up with skateboards. I wondered why did we ever stop skateboarding? I thought I can fix this with a longboard product that would appeal to a much broader demographic, particularly to action-sports enthusiasts.” He saw an opening in the market, as skateboards were marketed to boarders much younger.
The website for KOTA is not only about selling their longboards; it gives a peek inside their values as well. “KOTA” is named after the Knights of the Air dogfighters of World War 1. “Our name connotes a code of honor, integrity, courage, and esprit de corps that defines how we conduct ourselves in the marketplace and how we challenge our constituents to conduct themselves,” says Michael Maloney.
To get their business name out there, they use a combination of Google tools, including Google My Business, Google+, and Google Analytics. The latter helps them to gather valuable data that allows them to make changes in their website according to the needs that are found. From making their site more mobile accessible to looking at how search terms and keywords affect their rankings, everything goes together to either make or break your business.
“We look at overall revenue and know it’s being created through how we market. Our customers’ purchasing habits have migrated from local to online,” says Michael. “Everything we do online impacts our brand. We’re completely retooling, based on what we’re learning from Google.” Michael continues to change up his advertising to keep his brand going strong in the market. Being responsive to Google Analytics and what they illuminate is what allows him to continue to grow his business and his profits.
Colorado Businesses and Non-Profits See Value in Google Tools
With the concentration on convenience, it is no wonder that people are choosing to use the Internet to find service providers, products, and more. To be at the ready for people who are doing Google searches, it is necessary that you have the right search phrases and keyword phrases to show up in the rankings at a high level. If you come up past the 2nd page or so, most people will not even see your business, as they tend only to look at what they find in the first page or two of search listings. A lead generation service can help you to place your business or high-profit higher in the rankings to get more exposure and more business.
With the $2.03 billion of economic activity that was done on the Internet with Colorado businesses and non-profits, you can see the importance in getting a portion of this financial outlay. This is a huge market for any business and non-profit, as it is the first thing that people look to in this day and age.
Non-Profits Finding Increased Donations Using Google Tools
Google has several different tools that can be used by non-profits and businesses alike to increase their exposure. Google AdWords, AdSense, and Analytics can all be used in combination with each other to allow a non-profit to gain more traffic and, hopefully, more donations. Since a non-profit depends upon donations and fundraising, it is important that they use every market possible, and that includes being a big presence online.
When a non-profit begins to look at their Google Analytics, they will see areas in which they may need to make changes. This allows for changes to move the non-profit up in the search rankings and get more traffic to the site, which will lead to more money raised. This is a great opportunity for a non-profit to not only let others know what they are about, but also make it convenient to donate or to participate in a fundraiser. This can go a long way to increasing the donations and helping non-profits to meet their goals.
Whether you own a large or small business, or you are in charge of a non-profit, by taking advantage of Google’s marketing tools, you can instantly make a difference in your traffic, as well as sales and donations. A lead generation service can be your go-to for help in tweaking your website to ensure that you increase your search engine rankings to make the most of your website and the possibilities that come with the Internet. Join the 41,000 Colorado businesses and non-profits that benefitted from Google AdWords and AdSense to help take your website to a new and improved level.
This article was written by the LeAds copywriter team. LeAds is a Google Lead Generation Service Agency, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
“The data in this article was based from the Google USA Report 2014.”
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