Local SEO Services in New Mexico Use Google to Grow Your Business in Your Community.
Local SEO services in New Mexico use Google to businesses expand their reach within their own community and bring the community together.
Local SEO services create a distinct advantage to anyone looking to build their business in a local community. Not only are these services adept at studying the internet and how the algorithms sort through and index websites, but they are in-tune with the local community, how they shop, and what matters to them when researching and shopping online. Local SEO services bring the best of both worlds to those working to build their presence online: the knowledge of the internet and a hometown vibe. Using local SEO services help you:
- Relate to your clientele
- Stay relevant
- Maximize your marketing budget
- Minimize your marketing waste
Local SEO services are the key to showing your customer base that you appreciate them and understand their wants and needs as consumers and as neighbors. This type of partnership allows you to show your customer base that you want to be part of their community, not just sell to it. Many shoppers believe in buying local and want to help small businesses succeed, especially if they feel the small business is invested in their community.
Most importantly, when marketing online, you have to stand out and show you are not the average retailer or business. One way to accomplish this task is working with local SEO services to demonstrate that you care about the needs of the community and are willing and able to fill a needed niche. While the community and its people individually may know of several of your competitors, showing that you are local and care will put you in the lead for their business. To add to this local feel, your local SEO services should help give your web presence a personal feel so that your customer base can connect on a personal and local level.
No matter the local SEO services you choose to assist you, you must both be on the same page where your presence is still your voice. Their goal is to help your voice be heard, not make your voice for you. Choose the company that works and wants to know and understand you and what is important to you. That company will then find the way to take your message and express it to make it important to your neighbors. You, as a business owner, know your business and your local SEO services company should help cultivate your message.
New Mexico Clay and Google in New Mexico
Changes in the economy and local climate can change a business strategy at a moment’s notice. This is how New Mexico Clay went from an online wholesaler to a local store with classes to a combination of both. In 1998, Brant Palley launched a basic website for his pottery and ceramics wholesale supplies business. Then, in the early 2000’s, many manufacturers moved overseas, slowing down his wholesale business. Brant revamped his businesses, turning his warehouse into a customer-friendly shop with pottery-making classes and retail-focused products. Now, Brant has developed his business into a wholesale and retail business utilizing his website to extend his reach globally.
Brant and many other business have learned that SEO strategies, along with many Google tools, help make a business successful. Regarding SEO strategies, Brant knew to follow four basic concepts that are important in any kind of marketing: identify consumer needs; track consumer habits; analyze competitors and their offerings; and creating website content that matches your customer needs. These combined strategies help businesses easily stay in-touch with the needs of the consumer and relate them to the wants of their business.
Brant then turned to Google AdWords. In 2008, he began utilizing Google’s advertising program to create targeted keywords to connect him to his potential clients looking for his niche products. “We’ve been at the same location for twenty-seven years. We’re a real store with real artists working here. We’re here to help people be creative. Advertising has changed since the old days. Now we’re doing it on the internet, without spending thousands of dollars.” Brant uses numerous Google tools to help him reach his customer base and stay relevant, such as:
- Google AdWords
- Google Webmaster Tools
- Google +
About 20% of New Mexico Clay’s revenues come from online sales. Brant is already developing new ideas and opportunities to expand his business, such as providing 3D ceramic printers, specialty clay bodies, and even special effects supplies. “Breaking Bad was filmed here. The TV and movie industry is gaining traction in New Mexico.” One thing Brant knows for certain is, “You have to be easy to find on the internet.”
Google By The Numbers In The State Of New Mexico
New Mexico offers beautiful deserts and mountainous landscapes that are the heart of the Southwest. With such beauty, it is no wonder so many businesses flock to New Mexico to start their business and become part of the local community. However, because the competition in the area is abundant, business owners must find a way to stand out from the competition while honoring the rich culture of the surrounding land. Google and its tools can help business owners achieve this seemingly impossible feat.
New Mexico Clay is one of many businesses and non-profit organizations in New Mexico that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped New Mexico businesses, website publishers, and non-profits see $75.5 million of economic activity.
- That calculates to 6,100 New Mexico businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $488,000 of free advertising for 8 New Mexico non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Local SEO Services specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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