PPC Management Firm in Michigan Uses Google To Help Businesses Re-Invent Themselves.
PPC Management Firm in Michigan Will Use Google to help businesses create a new market or line to re-build and become successful again.
PPC Management Firm can help a business turn itself back into a successful enterprise seemingly overnight. In the new economy, many businesses find their previously successful business models and overall enterprise is no longer lucrative. People are no longer buying as they once did. Many businesses are looking to new and innovative strategies to help revitalize them and keep them relevant for the next 50 plus years. However, they must get the word out to their existing client base and their new target market that they have been reinvented. A PPC Management Firm can help accomplish this goal and spread the word to boost business in a new fashion.
The benefit to hiring a PPC Management Firm is the years of expertise and knowledge the firm possesses when dealing with online and internet marketing. This benefit can allow a firm who is in the process of reorganizing and reinventing itself find the audience for the new business model with ease in a cost effective manner. The guess-work of advertising a reinvented business is diminished, allowing the business owner and its employees the ability to focus on actually building the business as opposed to finding its customers. Using a PPC Management Firm can allow you, as the business owner to:
- Ease Into your New Services
- Find Your Target Audience
- Maximize your Marketing Budget
- Re-Create Your Brand
Once you have your new business model in place, your partnership with a PPC Management Firm will help you find your footing and grow leaps and bounds above your expectations. You will be able to appeal to already existing customers while appealing to a new client base with ease. The biggest problem you will have when working with this type of firm is keeping up with the growth that comes with the added expertise in your corner.
Keep in mind, when choosing to work with a PPC Management Firm, you are choosing to show your clients and potential clients that you care about their needs. You are choosing to show that the way they shop and what is important to them matters to you. In turn, they will trust your business to provide them the service they want and the quality they expect.
Sigma Luminous and Google in Michigan
In 2008, our economy shifted dramatically. Businesses that experienced great success over the prior decades were struggling to keep themselves above water. People were not buying and shopping the same ways they had previously and had a more judgmental eye when making buying decisions. Some businesses had to reinvent themselves completely to separate from the past and bring the company into the future. Sigma Luminous was once of those companies. Chris Naidoo was the owner of a Detroit-area automobile manufacturing company that was struggling. However, his firm has one area that stood out from the rest, an expertise in LED lighting for cars. So in 2012, he took that expertise and created a new venture in which he began offering energy-saving products and systems for commercial customers. And with that, Sigma Luminous was born.
“We started with building a website.” Once the website was built, he began utilizing Google’s AdWords to get the word out to his client base. Since the beginning, he has seen triple digit growth and took on corporate and government clients, such as the US Department of State, the University of Michigan, and Comcast, to name a few. “Our website is critical for us to sell beyond our geographic boundaries. We’ve now done business throughout the U.S., Caribbean, and Mexico thanks to our Google campaign. Never in our wildest dreams did we think someone in Jamaica would come to our website, find out products, and buy from us.” In 2013 alone, the digital return on investment was 837%. Sigma Luminous uses numerous Google products to help their customers find them and manage their day to day business. Some of the products include:
- Google AdWords
- Google Analytics
- Google Docs
Since its inception, Sigma Luminous has grown leaps and bounds above its expectations. Now, with thirty employees, they offer industrial and exterior LED lighting and “color-tuning technology” which is meant to help office workers stay in sync with their circadian rhythms. “The fact that we can provide jobs, help businesses cut energy costs and reduce US dependence on foreign energy is very gratifying. Fifty years ago, if you wanted to sell your product in multiple locations, you had to have boots on the ground. The internet has enabled us to expand into more territories. Without our website, we could not have done this.”
Google By The Numbers In The State Of Michigan https://www.thinkwithgoogle.com/
Michigan has always been known as the car capital of the United States. However, when US car manufacturing began to take a large hit, Michigan, and specifically Detroit, needed to find new and innovative ways to keep people employed. Many new manufacturing companies began to open, allowing those with the skills they had learned from the automotive manufacturing industry to find new work close to home. However, with innovation came competition and the new businesses had to find a way to keep their door open and people coming back. Google and its tools are a wonderful resource for these new businesses in Michigan to find and keep customers and return business.
Sigma Luminous is one of many business and non-profit organizations in Michigan who benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Michigan businesses, website publishers, and non-profits see $1.7 billion of economic activity.
- That calculates to 37,000 Michigan businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $2.5 million of free advertising to 70 Michigan non-profits.
- Google employs over 450 Michigan residents in the office in Cambridge.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google PPC Management Firm, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and Google AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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