Every business should have their own digital media
Every business should setup, design, launch, use, and maintain the following 19 own digital media, as a requirement to position the business at the first page of Google, social media, Internet, mobile phones, and email marketing. Business will also need the Google marketing and advertising products, and the article marketing campaigns. But, regarding own digital media, these are the ones they should have:
- Domain name and website hosting with security specifications https.
- WordPress Website with responsive technology, and comply with Google TestMySite test for mobile phones, and Google Lighthouse SEO test.
- WordPress Blog with the following plugins: Google Tag Manager, Social Media Engagement, Yoast SEO, and Site Map.
- Landing Page with call to action button and Google Conversion Tag.
- Nap Consistency throughout all own media channels and directory listings.
- Medium Business Blog
- Quora Business Blog
- Reddit Business Blog
- Business Directory Listings
- Customers Reviews and Testimonials Management
- LinkedIn Company Page
- LinkedIn Business Group Page
- LinkedIn Personal Profile Page
- SlideShare Company Page
- Twitter Business Page
- Facebook Business Page
- Facebook Business Group Page
- Instagram Business Page
- MailChimp Newsletter Account
- Domain name and hosting with security specifications https.
Every business should have a domain name and website hosting with security specifications https. This security specification is an important variable for the Google search algorithm.
The domain name should be the business name or the business brand name.
Small and mid-size businesses can purchase the domain name and the hosting service with https security specifications at Network Solutions, who is one of the domain names and hosting services leaders in the industry.
- WordPress Website with responsive technology, comply with Google TestMySite test for mobile phones, and comply with Google Lighthouse SEO test.
There are two main reasons why a business website should be WordPress technology. The first one is that Google says that WordPress website technology takes care of the 80% of search engine optimization technicalities. The second reason is that WordPress is the world leader in website technology with 30% of the world market, followed by several others with no more than 6% of the world market each one of them.
The business WordPress website must be developed with responsive technology to adapt to any device screen size such as mobile, tablet, laptop, personal computers, and even smart TV.
The website also has to comply with the Google TestMySite test, which measures the speed at which the website loads at mobile phones. Google recommend this speed to be equal or smaller than 2.5 seconds.
Finally, the website has to pass the Google Lighthouse SEO test with a near to 100 score, which measure the technical specifications of the website to be search engine friendly.
- WordPress Blog with the following plugins: Google Tag Manager, Social Media Engagement, Yoast SEO, and Site Map.
Every business should have a WordPress blog within the website, in order to originally publish in the blog, all the articles that will be written and distributed throughout all the business own media channels. This is call the business article marketing campaign, which is the center of the digital marketing strategy to position the business at the first page of Google search results, social networks, email marketing, Internet websites, and mobile search.
The blog is where business articles are originally published, and then the articles must be sent to the Google Search Console for Google to index them, and then the articles distribution throughout all the business own digital media channels explained in this article. Original publication at the business blog; indexing at the Google Search Console; and distribution throughout all the business own digital media channels. This is the way business articles must be published, indexed, and distributed.
The blog should have installed several plugins that will help to position the business at the first page of Google search results: Google Tag manager, Social Media Engagement, Yoast SEO, and Site Map plugins.
- Landing Page with call to action button and Google Conversion Tag
Every business should have a well strategically thought and well-designed landing page in the website. This landing page will be used by the business in the digital advertising campaigns.
The landing page should have a call to action conversion button with the Google Conversion Tag inserted to it, in order to measure the Google Ads return on investment.
The landing page for the article campaigns is the blog template, which also should have several ubiquitous call to action buttons to give users several contacts, engagements, and conversions alternatives.
- Nap Consistency throughout all own media channels and directory listings.
Business NAP stands for business Name, Address, and Phone. It is an important variable for Google search algorithm. Your business name, address, and phone will be exactly the same in all your own digital media channels, directory listings, and any other type of digital presence.
Business name should be the same business domain name if possible.
- Medium Business Blog
Every business should have a Medium business blog to distribute the articles in this important media blog, and to create a business community in Medium. Article distribution is an important variable for the Google search algorithm.
Medium is one of the leaders in third party blog platform.
- Quora Business Blog
Every business should have a Quora business blog to distribute the articles in this important media blog, and to create a business community in Quora. Article distribution is an important variable for the Google search algorithm.
Quora is one of the leaders in third party questions and answers platform.
- Reddit Business Blog
Every business should have a Reddit business blog to distribute the articles in this important media blog, and to create a business community in Reedit. Article distribution is an important variable for the Google search algorithm.
Reddit is one of the leaders in social news aggregation and discussion website platform.
- Business Directory Listings
Every business should be listed in all major city, state, regional, and national business directories. These listings should comply with the NAP consistency explained above. The business name, address, and phone should be exactly the same in each directory listing.
This task can be performed manually by the business agency, or it can be performed automatically by vendors that offer this service such as Yext.
- Customers Reviews and Testimonials Management
Every business should take care of asking his customers to publish their testimonials and business reviews at the business Google My Business page. This task requires to be done by the customer because Google request the customer Google login to do this testimonial publication.
- LinkedIn Company Page
Every business should have a LinkedIn Company Page that will be used to publish the business articles and create a business community that follows the business at LinkedIn.
- LinkedIn Business Group Page
Every business should have a LinkedIn Business Group Page Page that will be used to publish the business articles and create a business community that follows the business group at LinkedIn.
- LinkedIn Personal Profile Page
Business owners, business founders, business management, and business authors should all have a LinkedIn Personal Profile Page, to create business networking and to get to be known by customers and prospects. The business articles should be distributed in the author LinkedIn personal profile page.
- SlideShare Company Page
Every business should have a SlideShare Company Page that will be used to publish the business articles and create a business community that follows the business at SlideShare.
- Twitter Business Page
Every business should have a Twitter Business Page that will be used to publish the business articles and create a business community that follows the business at Twitter.
- Facebook Business Page
Every business should have a Facebook Business Page that will be used to publish the business articles and create a business community that follows the business at Facebook.
- Facebook Business Group Page
Every business should have a Facebook Business Group Page that will be used to publish the business articles and create a business community that follows the business group at Facebook.
- Instagram Business Page
Every business should have an Instagram Business Page that will be used to publish the business articles and create a business community that follows the business at Instagram.
- MailChimp Newsletter Account
Every business should have a MailChimp account connected automatically to the business blog, to send the newsletter to customers and prospects with the articles written every week. This is the email marketing platform that will be used to distribute the articles and other business news to the customers and prospects emails every week.
This article was written on June 24, 2019.
You can read our previous article in the following link:
https://www.msalesleads.com/12-google-marketing-products-that-every-business-should-have/
This article, and all our previous articles, are originally published at our WordPress Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in the Google search console; in all our social network pages and groups; in all our third party platform blogs; and in our email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
You can read our recent case studies at the following link:
https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.
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