This article is addressed to small business owners.
Our advice to small business owners: Please request to your digital marketing agency to implement the following 3 Google digital marketing components in your digital marketing campaign: Google digital marketing products; Google webmaster guidelines and website tests; Google AdWords digital advertising.
Google Digital Marketing Products.
Google has designed and developed several digital marketing products to help small businesses with their digital marketing campaigns. Every small business should have setup and launched all these Google products, using the small business or business owner Gmail account. This is very important, please use your own small business or your own personal business Gmail account to setup these Google digital marketing products. Never use your digital marketing agency Gmail account to do this task.
Google Search Console
You can read all the detailed information about the Google Search Console in the following link:
As Google says, I quote and copy from the above Google link:
“Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.”
Google Analytics is a free tool that small businesses can use to measure and analyze all the website traffic statistics.
You can read all the detailed information in the following link:
Google My Business
Google My Business is a free tool that Google offers small businesses to list their businesses in Internet. As Google says, and I will quote and copy from Google My Business home page:
“Attract new customers with your free Google listing.”
“Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.”
You can read all the detailed information about Google My Business in the following link:
Google MAPS is a web mapping service designed and developed by Google that allows small businesses to list their businesses in the local maps.
Google MAPS helps you find local businesses, view maps, and get local driving directions.
Google MAPS also helps small businesses to appear at the first page of Google search results with enhanced map information about the business.
You can read all the detailed information about Google MAPS in the following link:
Google Webmaster Guidelines and Website Tests.
Google Webmaster Guidelines
Google Webmaster Guidelines are designed to help Google find, index and rank your website.
You should request your digital agency or your website developer to comply with these guidelines.
Please visit the following links for more details about these guidelines:
Google Page Speed Test
Page speed test is designed by Google to help small businesses to test the speed of their websites.
Please request to your digital agency or website developer to comply with website speed test.
You can visit the following link to test your website speed.
Recently Google launched a new Test My Site page for small businesses to test the website speed. Following the link:
Google Mobile Friendly Test
Google designed the mobile friendly test to help small businesses to optimized their websites for mobile equipment.
Please request to your digital agency or website developer to comply with this mobile friendly test for your website.
You can visit the following link to test your website for mobiles equipment’s.
Google Ads Digital Advertising.
Google offers small businesses two types of digital advertising. Both are called Google Ads. One is for the search engine advertising, which is called Google Ads Search; and the other is for Internet, which is called Google Ads Display.
Google Ads Search
Google Ads Search is the advertising that appears at the first page of Google search result when users do a search at Google.
The targeting variables for Ads Search are geographic location and keywords. Keywords matching options are broad match, broad match modifier, phrase match, exact match, negative match.
Small Businesses can appear at the first page of Google search results when their prospects and customers search for their products and services, using Google Ads Search.
Google Ads Display
Google Ads Display is the advertising that appears all over the Internet when users browse Internet.
Google Ads Display is probably the most powerful communication tool that is currently available in Internet. Ads Display is a 4.000 million people database that can be targeted by age, gender, geographic location, interests, buying intent, content words, content topics, and website addresses. There is no other advertising in Internet that can do this.
Small Businesses can reach their target audience using Google Ads Display Network with any combination of the following targeting variables:
People (audience) variables: Geographic location, age, gender, interests, buying intent.
Content variables: Words, topics, website addresses (URL or domain names).
Small Businesses can also create new audiences in their Google Ads Display campaigns, by asking Google to display the Ads to users who have visited selected websites.
In this articles we tried to inform small business owners about the importance of Google in their digital marketing campaigns.
As we always say in our articles, there are four major components in a small business digital marketing campaign: Media, Content, Google, and Ads. In this article we covered in detail the third component: Google.
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.