- You will get new customers and new business partners
- You will increase your search ads campaign ROI
- You will increase your brand top of mind awareness
This article is addressed to small business owners, and I would like to given them the following advice: Begin to work in a SEO project to be at the first page of Google search results. You will get many business benefits. Takes time to be there. Another advice that I would like to give to small business owners whenever they search in Google: please review results in as many pages as you can to avoid online filter bubbles, which exist. Welcome to the real Internet world.
How long does it take for a small business to be at the first page of Google search results? This question has 2 answers: i) one day if you setup a Google AdWords paid campaign. ii) 2 to 3 years if you implement a SEO (search engine optimization) project. My advice to small business is to do both tasks during the first 2 to 3 years, and once you are positioned at the first page of Google organic search results, then you can stop the Google AdWords paid campaign, or at least reduce its scope and investment.
- You will get new customers and new business partners
According to Google, there are TRILLIONS of Google search each year, and as Google says, people search in Google when they want to GO, DO, KNOW, or BUY. Most probably many of those TRILLIONS of Google search are made for people searching for your products or services. Without doubt, being at the first page of Google search results is one of the main digital lead generation tools.
Google has a free keyword research tools named Google Keyword Planner that you can use to find out how many Google searches are made each month to search for your products and services. You can visit the following link for additional details about the Google Keyword Planner:
- You will increase your search Ads campaign ROI
According to Google research, a business gets USD $ 11 return for each USD $ 1 invested in AdWords, as long as the business also appears at the first page of Google organic search results. You can see the complete data at the following link:
https://economicimpact.google.com/about/#/?sections_activeEl=methodology
- You will increase your brand top of mind awareness
Some Google studies have shown that being at the first page of Google increase your brand top of mind awareness by 6.6% points. Sooner or later marketing industry will begin to talk about top of Google awareness, instead of top of mind awareness. Such is the power of Google for small business.
In the next article I will write about what Google can do for small business marketing. We will review some of the Google marketing products for small business.
Following I would like to invite you to see a TED conference about online filter bubbles which I hope you will enjoy:
Thanks for reading and sharing, I will see you in the next article.
Is your business at the first page of Google search results? Is your business working in a SEO Project?
You can read our previous article in the following link:
https://www.msalesleads.com/first-page-of-google-search-results-for-small-business/
About the Author:
This article was written by Julio R. Sanoja, SEO Consultant, author, and professor at MSalesLeads, a SEO agency in Miami, Florida. We help businesses all over the world, to go and grow their businesses online; position their brands, products and services; and get qualified leads and new customers. We have been doing this for the last 17 years.
You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793 if you need our services.
You can read our recent case studies at the following link:
https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; and the first page of Google. Julio offers online and in company Google SEO and first page of Google consulting, strategy, projects, coaching, conferences, training, courses, and workshops.
Julio and his agency have been featured at Expertise, Upcity, CV Magazine, Medium Digest, Voyage Mia, Design Rush, Business Insider.
Our agency website has obtained several Google featured snippets in search.
We have been featured by Design Rush as one of the top 25 SEO agencies that can adapt your SEO strategy in 2019.
