“If you want to reach, you need to Ad”
“If you want to reach rich, you need to content Ad”
Let´s say you have a business in Miami and you want to do some advertising campaigns for your business, how would you do it?
One way to approach it is by producing a nice piece of rich content and display it in the following display ads networks: Google Display Ads, Facebook Display Ads, Instagram Display Ads, LinkedIn Display Ads. You can segment each of these campaigns by country, state, city, language, age, gender, interests, websites, phrases, words, profession, job position. For sure you will reach mass audience with rich content. Your targeted audience will get to know your brand, products and services.
Another way to approach it is by investing in Google Search Ads, so when your prospects search for your products and services, they will find your company in the first page of Google search results.
A third way to approach it is by investing in mobile SMS text campaign and in email marketing campaign.
A fourth way to approach it is by producing, publishing and posting in a constant and frequent manner, articles about your products and services. This will position your company in social networks and in the first page of Google search results. This approach needs time to achieve results. This is the organic approach.
In any advertising campaign you should do consulting and strategy first, design and execution second, monitoring, testing and adjusting third. All campaigns should include test A/B.
“If you want to reach, you need to Ad”
“If you want to reach rich, you need to content Ad”
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Digital marketing and advertising agency in Miami that you can visit at www.msalesleads.com
You can read our previous article in the following link:
https://www.msalesleads.com/how-can-a-small-business-reach-new-customers-in-the-digital-era/
