AdWords Management Company Ensures you simplify your Online Marketing
AdWords Management Company to ensure your Online Success
An AdWords management company can help your online business flourish. Many businesses struggle to find their way online. Online business can be difficult. These companies may buy a domain, create a website, write a few words, sign up for a social media account or three, and maybe even start a blog. Then they expect traffic to skyrocket and sales to jump.
Reality rarely correlates with expectations for most of these companies. While moving your marketing focus online is potentially profitable and scalable – it’s not easy. Many business owners have had nightmares of “SEO-this” and “PPC-that” while trying to understand the underbelly of the online business world.
The worst part about it all is that the pain and suffering can be avoided for many businesses. A simple (and often complimentary) consultation with an Internet marketing company should set you down the right path with regards to SEO. Google AdWords can be a bit tricky. Some businesses have figured out how to run a PPC campaign without the help of an AdWords Management Company. Most have not. Many AdWords items can be tricky. For example:
- AdWords Organization
- Improve Ad Efficiency
- Improve Keywords
- Improve ROI
- Measure Conversions
- Setting Up a new AdWords campaign
If any of the above confuses you, then you need professional help. A Google AdWords Management Company will ensure your business’s online marketing dollars don’t go to waste. Through proper research, keyword selection, analytics, and advanced functionality – your AdWords specialist will help you convert more while spending less.
Started from the Bottom – Now we here
Experience is often the number one indicator of success in the business world. The more time you spend doing something, the better you get at it. This seems to be the case for Sportsman’s Lodges in Baudette, Minnesota.
A first adaptor to the Internet, the small chain of lodges built their first website in the early 1990’s – before some major corporations even had a web presence. This has allowed the company, located in the “Walleye Capital of the World,” to understand the nuances of business online more than most. This factor combined with the excellent fishing, fine dining on-site, indoor pools, and live entertainment have led to family, friends, and corporations enjoying many vacations at the popular resort over the years.
Due to a major need for online marketing due to the lodge’s remote location – the company has become an expert in PPC campaigns without the help of a Google AdWords Management Company. Sometimes need facilitates growth over all else.
According to Sportsman’s Lodges’ marketing director Jacki LaValla, a faithful employee of the resort for over 20 years, “We use Google Analytics quite heavily. I’m not sure what we would do without it to figure out who is checking out our website. It’s been great to help us make better decisions, and spend less on things that aren’t working and more on things that are.”
Once the resort concludes their research through Google Analytics, LaValla prepares an AdWords campaign from the finding. While each AdWords campaign may be a little different, the company has now begun to use Google’s advertising platform for remarketing (or reaching a potential guest more than one time). As LaValla says, “One of the statistics in the industry is that someone will hear your name seven times before they really consider booking with you. We really think AdWords is a great, great tool for us.”
With expertise in Internet marketing, the lodges have seen remarkable growth over the years. Even in hard times, the resort has continued to grow. LaValla believes this is due to Google and the power of the Internet, as she said, “We’ve really concentrated heavily on online marketing in the recent years, and we’ve seen huge returns from it.”
These returns Sportsman’s Lodges have seen came during an economic downturn. After the recession in 2008, most businesses have seen sales drop. Many businesses have failed and went out of business. Internet marketing has allowed the resort to grow by nearly a third. Jacki states, “We feel that our 32 percent growth over that time is phenomenal.”
With all the new business, the lodges have begun to expand. New cabins are being built these days and the future looks bright. While loyal customers are vital for businesses – new customers are even more important.
Sportsman’s Lodges and their marketing director Jacki LaValla understand this fact. Through an expertise in Google AdWords and a vital need to find customers online, the resort has grown through their web presence.
Many businesses may not be as lucky. Unless your business has been around for some time now and has an understanding of Internet marketing, you may need some help getting your online marketing efforts up to par. One of the best ways to do just that is through the help of an AdWords Management Company.
Google By The Numbers In The State Of Minnesota https://www.thinkwithgoogle.com/
The lodges aren’t the only business in Minnesota using Google to fuel their growth. Actually, a number of native Minnesota businesses have harnessed the power of online marketing to see sales surge. Google had a hand in providing nearly $2.47 billion in economic activity for businesses in Minnesota, along with website publishers and non-profits.
That is not all. Over 26,000 businesses and non-profits in Minnesota found ways to benefit from Google’s advertising tools, AdSense, and AdWords. As well – 164 non-profits in Minnesota received $2,590,000 in free advertising from the Google Ad Grants program.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Adwords Management Company, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO (www.google.com), in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were takne from the Google USA Report 2014.
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