Best SEO Company in North Carolina Uses Google to Launch a Business.
Best SEO company in North Carolina uses Google to help new businesses launch and find their clientele when their clientele is looking for them.
Best SEO company is a SEO company that works diligently to stay ahead of the constant search algorithm changes and implement them into your online marketing campaign. SEO is a constantly changing and intricate concept that needs a company that not only stays on top of the changes, but understands how to implement such changes without changing your entire website or campaign. While this may sound like an easy task for a professional, there are plenty of professionals that do not truly understand why certain implemented ideas work and others do not.
SEO is more than a series of keywords and backlinks to your website. SEO is a series of steps that must consistently be updated and analyzed. These steps include the obvious keywords and backlinks, but the backlinks must be highly ranked and from credible sources. The best SEO company understands this and has the proper technology to determine the most optimal resources. Using the best SEO company will help you:
- Improve Your Google Ranking
- Stay in Front of Your Customers
- Stay Relevant
- Maximize Your Marketing Budget
The truth is, there are numerous SEO companies competing for your business; however, many of them do not understand the true depth behind SEO marketing and the constant supervision needed to properly optimize a campaign. Using anything less than the best SEO company can actually hurt your rankings in Google and other search engines and cost you more money than necessary to maintain a well-crafted internet marketing campaign. Therefore, it is essential you speak with your SEO provider to ensure they not only work for you, but they can provide proven results in a relatively brief amount of time.
One additional tip to ensure that you are working with the best SEO company for you is to build a trusteed relationship with your provider. You understand your business and its customers more than anyone. A third party vendor may understand the internet, but that provider does not know what your customers truly need or want without your guidance. Therefore, the best SEO company for you will appreciate and encourage your help and guidance in developing an amazing campaign to boost your business.
Savory Spice Shop and Google in North Carolina
Some businesses open their doors in a new area and, because of their use of internet marketing, have a line around the block in an untapped area. When New Yorkers, Bob and Cindy Jones, moved to North Carolina, they began looking for a new business opportunity that fit their personalities and would be successful. They stumbled across Savory Spice Shop, a franchise. “We’re both passionate foodies,” says Cindy. “We love to cook and entertain. We’d been looking for a place in Raleigh where we could use our gifts. We literally stumbled across the Savory Spice Shop franchise by doing a Google search.” Then in 2010, they opened their shop in which they sold mouth-watering herbs and spices, sauces and stocks, and specialty items.
Being only the third business in Lafayette Village (a new shopping area in North Raleigh), they turned to the internet to help boost awareness. SEO marketing and Google tools made success possible. Keeping in mind that mobile and desktop searching are equally important, there are certain SEO rules for mobile that need to be remembered when creating your online marketing campaign. In mobile marketing, it is important to remember that (1) the FIRST organic listing in mobile still gets 73% more clicks than the first and second sponsored links combined; (2) people mostly click on the top 4 organic listings in mobile; (3) organic searching is more effective than paid searching when bringing non-brand traffic from mobile; (4) Mobile SEO is about much more than just 10 blue links on a search page; and (5) Mobile SEO Works.
Google was also key in helping the business move forward and find their customers. “Google has played an integral part in helping people find this new village. People say they find us by Googling spices. And Google Maps helps people locate us when their GPS can’t.” Savory Spice Shop uses numerous Google tools to help their customers find them and their stores, such as:
- Google Maps
- Google AdWords
- Google Business Photos
In 2013, through the use of Google AdWords, the internet orders doubled from 2012. Cindy and Bob hope to open two more shops. Their shop even hosted an online cooking class featuring pastry chef Jenni Field with the use of Google Hangouts. “It was a lot of fun knowing that people were sitting in all parts of the world focusing attention on our products and who we are. We have customers from Germany and London who travel to Raleigh and make a point to come to Savory Spice Shop. Moments like that touch us. We’re really impacting people’s lives and how they eat and cook.”
Google By The Numbers In The State Of North Carolina
North Carolina has a rich history complete with a beautiful landscape. It is a perfect destination for both tourists and locals alike. Many entrepreneurs flock to North Carolina to take advantage of their history and beauty. However, due to the competition, they must find ways to stand out and be noticed. Google and their tools are helping new businesses succeed in this environment.
Savory Spice Shop is one of many businesses and non-profit organizations in North Carolina that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped North Carolina businesses, website publishers, and non-profits see $1.1 billion of economic activity.
- That calculates to 38,000 North Carolina businesses and non-profits benefiting from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $1.5 million of free advertising for 54 North Carolina non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google SEO Companies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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