Articles about Google Ads and Google SEO written by Julio Sanoja, Independent Consultant
We permanently search, research, read, study, learn, apply and share knowledge about the state of the art and trends of Google Ads and Google SEO technologies. We are a team formed by 3 Google Ads and Google SEO independent Consultants. The knowledge about the first page of Google paid and organic search results is our main working tool, along with the qualified lead generation strategy.
- All
- Case Studies
- Digital Marketing
- First page of Google
- Google Ads
- Lead generation
- SEO
- SEO Best in Class
- SEO Comparisons
- SEO Pricing and Costs
- SEO Problems
- SEO Research and Findings
- SEO Testimonials and Reviews
- All
- Case Studies
- Digital Marketing
- First page of Google
- Google Ads
- Lead generation
- SEO
- SEO Best in Class
- SEO Comparisons
- SEO Pricing and Costs
- SEO Problems
- SEO Research and Findings
- SEO Testimonials and Reviews
Few findings about Google Ads Search strategy and performance metrics
Over more than 20 years, since 2002 doing Google Ads Search, we would like to summarize in this text some findings that work relatively well …
Revisión y ajustes diarios de una cuenta de Google Ads.
A continuación se listan las tareas que incluye la revisión y ajustes diarios de una cuenta de Google Ads: Configuramos de forma manual la fecha …
Few tips about the business website and the new Google EEAT creators Bio
Here are a few tips for your business or company website to comply with the Google Quality Raters Guideline latest update published by Google on …
How to reduce cost per conversion in Google Ads Search campaigns
Some ideas to reduce cost per conversion in Google Ads Search campaigns: Current campaigns strategy: Pause all Campaigns/Ad Groups/Keywords that have not produced conversions during …
Google Ads data mining audience experiments.
Most of all the Google Ads campaigns, both search (for leads) and display (for brand marketing), get an average CTR (click through rate) below 2 …
Google Quality Raters General Guidelines. Highlights from the July 28th 2022 edition
This text presents the highlights for the July 28th, 2022 edition of the Google Quality Raters General Guidelines document, known as General Guidelines. To read …
Google Ads case studies with higher than average CTR
Google Ads Portfolio Case Studies from Julio R. Sanoja Julio R. Sanoja is a Google Ads Consultant with 20 years of remote digital experience designing, …
Google Marketing Live Keynote 2022 Highlights
These are the highlights from the Google Marketing Live Keynote 2022 conference held at Mountain View, California on May the 24th, 2022. You can view …
Google IO 2022 Keynote Highlights
These are the highlights from the Google Keynote IO 2022 conference held at Shoreline Amphitheatre, Mountain View, California on May the 11th, 2022. You can …