How to hire a search engine optimization company? Case Study.

 

To hire a search engine optimization company, you have to evaluate at least the following 6 variables from the SEO Company:

 

  1. Consultant’s expertise.

 

  1. Google search ranking and featured Snippets.

 

  1. Case studies and specialized media coverage

 

  1. Articles quality and authors authority.

 

  1. Google website mobile performance and SEO performance tests.

 

  1. Qualified leads and conversion metrics

 

  1. Consultant’s expertise.

When businesses are in the process of hiring a search engine optimization company, to assign their SEO project, they should evaluate the potential SEO companies’ consultants’ expertise. Businesses should require the SEO consultants resume to review their SEO expertise and their SEO knowledge. Businesses should review the SEO consultants LinkedIn profile and their previous SEO customer’s testimonials and referrals. Businesses need to warranty that the SEO company that will be given the project to, must have a staff of experienced and knowledgeable SEO consultants.

SEO consultants must have read and understood the Google Webmaster Guidelines and the Google Quality Ratings Guidelines, which are probably the two most important Google SEO guidelines.

Additionally, SEO Consultants must be up to date with all the Google search algorithm changes, and one way to keep updated with the search engine changes, is to be subscribed and follow the following Google SEO original sources and the journalist that follow Google SEO original sources:

Official Google Webmaster Central Blog

John Muller – Senior Webmaster Trends Analyst at Google

Martin Splitt – Developer Relations at Google

Gary Illves – Webmaster Trends Analyst at Google

Danny Sullivan – Help the public better understand Google search

We also recommend that all SEO Consultants should watch all the YouTube SEO video classes given in the past by two former Google employees:

Matt Cutts – Former Google Distinguished Engineer

Maile Ohye – Former Google Developer Program Tech Lead

There are two SEO Consultants that we follow because their expertise, professionalism, and knowledge about SEO, and they are Marie Haynes from Marie Haynes Consulting and Eric Enge from Perficient Digital. SEO Consultants should subscribe to Marie Haynes SEO newsletter and they also should watch the weekly SEO video Here is Why from Eric Enge. Both are profound SEO sources.

Search Engine Rountable – Specialized media about Google search

Search Engine Journal – Specialized media about Google search

Search Engine Land – Specialized media about Google search

Last but not least, SEO Consultants should attend online to the annual Google IO keynote conference to learn about the latest Google products and platform innovations.

SEO Consultants and permanent learners. They have to be studying, learning, and applying all the new knowledge about Google SEO.

Because SEO consultants are forever learners, they end up being also speakers, trainers, and teachers about SEO, and they give seminars, conferences, training courses, and workshops to their customers.

 

  1. Google search ranking and featured Snippets.

The second variable that a business should evaluate is the SEO company search results ranking and feature snippets. A search engine optimization company should rank well at the Google search engine first page results, and should also has several feature snippets, or what Google call position zero, that is the highlighted or featured non clickable first result at the Google search engine first page results. Sometimes, these featured snippets are read by the Google voice assistant, when the search is made in a mobile, by a voice search.

Our SEO agency has the following Google search ranking and featured snippets at the first page of Google search results in English worldwide:

 

First page of Google results

Our SEO company gets at the first page of Google search results with the following query search phrases:

Top Google Consultants

Article marketing for small businesses

Remarketing list for small businesses

Top first page of Google consultants

Best Google agencies

Digital marketing proposal for the healthcare industry

Digital agencies for b2b small businesses

Agencies for small business in Miami

Digital agencies for small businesses in Miami

Digital agencies in Miami

AdWords agencies in Miami

AdWords consultants

Content marketing agencies in Miami

Best digital agencies in Miami

Best digital marketing agencies in Miami

Google agencies in Miami

B2B agencies in Miami

Lead generation consultants in Miami

Small business digital agencies

Evergreen articles for small businesses

Digital marketing for engineering firms

Top 10 digital marketing consultants in USA

AdWords consultants in New York

Lead generation consultants

 

Featured snippets or position zero

Our SEO agency gets featured snippets or position zero with the following queries search phrases:

Top Google Consultants

 

Featured Snippet Top Google Consultants
Featured Snippet Top Google Consultants

 

Article marketing for small businesses

 

Featured Snipped Article Marketing For Small Businesses
Featured Snipped Article Marketing For Small Businesses

 

Top first page of Google consultants

 

Featured Snippet Top First Page Of Google Consultants
Featured Snippet Top First Page Of Google Consultants

 

Best Google agencies

 

Featured Snippet Best Google Agencies
Featured Snippet Best Google Agencies

 

Digital marketing proposal for the healthcare industry

 

Digital marketing proposal for the healthcare industry
Digital marketing proposal for the healthcare industry

 

 

        3. Case studies and specialized media coverage.

 

Case Studies

A good case study to present to SEO project prospects is always the own SEO agency case study.

Our SEO firm presents to our prospects and customers our own agency SEO case study:

You can read about our case studies in the following articles and case studies links:

https://www.msalesleads.com/how-our-digital-marketing-agency-gets-an-average-of-4-qualified-leads-per-month-case-study-our-story/

https://www.msalesleads.com/how-we-got-our-leads-this-month-and-what-lead-generation-campaign-we-recommended-to-them-case-study/

https://www.msalesleads.com/how-to-get-on-the-first-page-of-google/

https://www.msalesleads.com/category/case-studies/

 

Specialized media coverage

Specialized media coverage in an important variable to evaluate a potential SEO firm to hire. SEO and digital marketing media recognizes in a professional manner the top and best SEO and digital marketing agencies that have done professional SEO and digital marketing projects in a professional and knowledgeable manner, using the right Google SEO and digital marketing methodologies and guidelines.

Our agency has been featured by the following specialized media:

Design Rush and Business Insider:

https://markets.businessinsider.com/news/stocks/how-google-s-algorithm-has-changed-the-top-25-seo-companies-that-can-adapt-your-seo-strategy-in-2019-1027908182

Design Rush

https://www.designrush.com/agency/florida-digital-marketing

Expertise

https://www.expertise.com/fl/miami/digital-marketing-agencies

UpCity

https://upcity.com/local-marketing-agencies/lists/top-digital-marketing-agencies-in-miami?page=2

CV Magazine

https://www.cv-magazine.com/2018-msalesleads

Clutch

https://clutch.co/agencies/digital-marketing/miami?page=5

Voyage Mia

http://voyagemia.com/interview/meet-julio-sanoja-msalesleads-brickell/

 

        4. Articles quality and author authority.

 

Google does not measure articles quality or content quality in a direct and precise manner. However, Google measures in a direct a precise manner the CTR and the average session duration of an article, and Google publish these variables in Google Search Console and in Google Analytics. These two variables allow to measure the quality of an article by measuring its CTR and its session duration.

Google also recommends in its Official Google Webmaster Central Blog how a quality content should be written, and how to focus on content. Following the link to this Google recommendation. This is a must read to every author that writes content and publish it in Internet:

https://webmasters.googleblog.com/2019/08/core-updates.html

Our agency has obtained the following articles metrics:

Google Search Console

Following our agency articles with CTR higher than 5%:

 

Page Clicks Impressions CTR
https://www.msalesleads.com/is-your-business-search-engine-optimized/ 1 8 12.50%
https://www.msalesleads.com/2-digital-marketing-strategies-for-small-business/ 2 18 11.11%
https://www.msalesleads.com/how-can-a-small-business-go-and-grow-its-business-online/ 1 10 10%
https://www.msalesleads.com/what-are-the-benefits-for-a-small-business-to-receive-a-digital-marketing-consulting/ 1 10 10%
https://www.msalesleads.com/is-your-business-being-found-seen-and-remembered/ 2 27 7.41%
https://www.msalesleads.com/how-often-should-a-google-adwords-display-campaign-be-adjusted/ 22 303 7.26%
https://www.msalesleads.com/who-is-the-world-leader-in-digital-advertising/ 20 324 6.17%
https://www.msalesleads.com/digital-advertising-is-still-inefficient-but-necessary/ 11 189 5.82%
https://www.msalesleads.com/digital-marketing-requires-strategy-and-perseverance/ 9 156 5.77%
https://www.msalesleads.com/our-agency-has-been-featured-by-design-rush-as-one-of-the-top-25-seo-companies/ 5 91 5.49%
https://www.msalesleads.com/relief/ 9 165 5.45%
https://www.msalesleads.com/julio-sanoja/ 13 268 4.85%
https://www.msalesleads.com/can-facebook-beat-google-in-the-digital-advertising-business/ 14 302 4.64%
https://www.msalesleads.com/case-studies/page/10/ 1 22 4.55%
https://www.msalesleads.com/digital-advertising-agency-versus-traditional-advertising-agency-for-small-business/ 7 160 4.38%
https://www.msalesleads.com/consulting-questionnaire-from-a-digital-marketing-company-to-a-small-business/ 389 10302 3.78%
https://www.msalesleads.com/how-to-position-a-small-business-in-internet/ 16 443 3.61%
https://www.msalesleads.com/request-a-quote/ 4 113 3.54%
https://www.msalesleads.com/be-in-the-spotlight-of-any-major-media-with-a-google-adwords-display-campaign/ 4 123 3.25%

 

The Google Search Console give another SEO important variable for all SEO agencies, and this is the number of clicks that the agency articles receive per year.

Our SEO firm has received 2,520 number of clicks during the last year, which give an average of 6.9 number of clicks per day:

 

Search Console MSalesLeads Clicks 1 year
Search Console MSalesLeads Clicks 1 year

 

 

Google Analytics

Following our agency articles with average session duration higher than 2 minutes:

Página de destino Sesiones Duración media de la sesión in seconds
/from-a-digital-agency-in-miami-to-small-business-owners-and-business-professionals-in-miami-florida/ 1 3294.00
/consulting-questionnaire-from-a-digital-marketing-company-to-a-small-business/bbq 3 534.00
/how-to-reach-your-audience-with-relevant-content-in-the-digital-era/?fbclid=IwAR3AaKSgpsSxIo2RMN0Wv-HEswtfoHhgbq2R6roV6b3TOyFdovVxybnD4ik 1 456.00
/how-to-get-on-the-first-page-of-google-2/ 8 406.38
/from-a-digital-agency-in-miami-to-small-business-owners-and-business-professionals/ 8 354.38
/lead-companies-are-helping-connecticut-businesses/ 9 300.89
/why-small-business-digital-marketing-needs-content-ads-and-contentads-campaigns/ 15 279.27
/pay-per-click-advertising-company-and-google-in-west-virginia/ 17 234.18
/pay-per-click-management-company-and-google-in-south-carolina/ 10 233.70
/b2b-lead-generation-companies-seeing-big-results/ 19 220.05
/digital-advertising-roi-for-b2b-small-business/ 19 205.26
/how-can-a-digital-marketing-consultant-help-a-small-business-owner/ 29 198.21
/ppc-advertising-company-and-google-in-minnesota/ 17 194.41
/how-can-small-businesses-increase-their-website-traffic/ 10 189.80
/seo-outsourcing-in-tennessee-uses-google/ 7 188.71
/linkedin-consultants-for-b2b-businesses-in-usa/ 10 169.70
/lead-generation-services-can-make-adwords-work-for-you/ 10 168.90
/digital-marketing-advices-to-small-business-owners/ 15 157.87
/digital-content-marketing-agencies-for-small-businesses/ 15 153.20
/adwords-consultants-in-usa/ 26 152.50

     

Google Analytics also gives other useful SEO metrics that allows SEO agency to measure their own SEO campaign.

Numbers of users per years is a variable that shows SEO agency how many visitors they receive per year.

Our SEO company has received 4,783 users during the last year, which gives an average of 13 users per day:

 

Analytics MSalesLeads Users 1 year
Analytics MSalesLeads Users 1 year

 

Another important SEO variable that can be obtained from Google Analytics is how much website traffic comes from each channel.

Our agency has obtained 47 % of website traffic from the first pages of Google search results, which support the worldwide research studies that indicate that close to 60% of website traffic comes from the first pages of Google organic search results, placing this channel at the first place of website traffic worldwide. These statistics show how important is SEO, and how important is for all businesses and corporations to position their businesses and companies at the first page of Google organic search results.

 

Analytics MSalesLeads Main Traffic Channels 1year
Analytics MSalesLeads Main Traffic Channels 1year

 

 

         5. Google website mobile performance and SEO performance tests.

 

Google offers two free tools to help webmasters measure the website mobile loading speed and the website SEO performance.

Webmasters can measure the website loading speed at the following link:

https://www.thinkwithgoogle.com/feature/testmysite/

Google recommends webmaster to design websites that have mobile loading speeds less than 2.5 seconds

Our agency website has a mobile loading speed of 2.8 seconds. We are working to reduce this speed to comply with Google recommendations.

 

Test My Site
Test My Site

 

Google offers webmasters a tool called Lighthouse, which is a Chrome extension, and allows webmaster to measure website SEO performance. The closer to 100 value the better the website performs for SEO.

Our agency has a SEO performance value of 100

 

Lighthouse SEO
Lighthouse SEO

   

          6. Qualified leads and conversions metrics

 

Every Company or business hiring a search engine optimization company should evaluate the SEO Company organic lead generation capacity and the conversion rate. These two metrics show how good is the SEO company executing their own SEO project and getting qualified leads and converting those leads in customers.

Our SEO agency gets an average of 4 qualified leads per month from the first page of Google search results, with a conversion rate of 15%. We get 15 customers every 100 leads from the first page of Google search results.

Our SEO firm also gets qualified leads from our email marketing campaigns, from our LinkedIn article campaigns, and from our networking campaigns. However, the first page of Google search results is one of our main qualified lead generation tools. Companies and businesses that find our SEO agency at the first page of Google are needing a SEO project, and they are willing to hire our SEO company more than any other leads that we get from other channels.

The first page of Google organic search results has a ROI of 800%, when it is done with Google Ads, as Google shows in this economic report:

https://economicimpact.google.com/methodology/

 

This article was written on August 20, 2019.

You can read our previous article in the following link:

https://www.msalesleads.com/what-is-the-pricing-of-an-expert-seo-company/

This article, and all our previous articles, are originally published at our business WordPress Blog at https://www.msalesleads.com/category/articles/  , and then they are distributed in the Google search console; in all our business social network pages and groups; in all our business third party blogs; and in our business email marketing platform.

About the Author:

This article was written by Julio R. Sanoja, founder at MSalesLeads, a SEO agency in Miami, Florida. We help businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years.

You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793 if you need our services.

You can read our recent case studies at the following link:

https://www.msalesleads.com/category/case-studies/

Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; and the first page of Google. Julio offers online and in company Google SEO and first page of Google consulting, strategy, projects, coaching, conferences, training, courses, and workshops.

Julio and his agency have been featured at Expertise, Upcity, CV Magazine, Medium Digest, Voyage Mia, Design Rush, Business Insider.

Julio agency has obtained several Google featured snippets in search.

Our agency has been featured by Design Rush as one of the top 25 SEO agencies that can adapt your SEO strategy in 2019.

Julio R. Sanoja
Julio R. Sanoja

Digital marketing case studies.

 

Digital marketing case studies.

 

This article is addressed to small business owners and marketing managers that are searching for digital marketing and digital advertising case studies for small businesses.

We will present the following four case studies from some of our customers and from our digital agency.

 

Customer: ok2go

 

Website: (http://www.ok2go.co.il/eng)

 

Customer need: Get qualified leads

 

Campaign used: LinkedIn Sponsored Content Ads campaign

 

Results: 40 qualified leads in one month

 

Case study article: https://www.msalesleads.com/how-ok2go-got-40-qualified-leads-in-one-month-using-linkedin-sponsored-content-campaigns/

 

 

 

Customer: Joanne Stone Design

 

Website: https://www.joannestonedesign.com/

 

Customer need: Increase website traffic for 1-month promotion

 

Campaigns used: Google Ads display and Facebook/Instagram Ads display campaigns

 

Results: 370 website visits with Google campaign and 105 website visits with Facebook/Instagram campaign in 1 month, for a total of 475 website visits in 1 month.

 

Case study article: https://www.msalesleads.com/google-beat-facebook-in-display-advertising-small-business-case-study/

 

 

 

Customer: ok2go Chile

 

Website: http://www.ok2gochile.cl/

 

Customer need: Get qualified leads

 

Campaign used: LinkedIn Sponsored Content Ads campaign

 

Results: 4 qualified leads in 1 month

 

Case study article: https://www.msalesleads.com/how-to-get-qualified-leads-in-linkedin-case-study/

 

 

Customer: LeAds

 

Website: https://www.msalesleads.com/

 

Customer need: Get qualified leads

 

Campaign used: Google SEO campaign with article marketing.

 

Results: 4 qualified leads per month average

 

Case study article: https://www.msalesleads.com/how-our-digital-marketing-agency-gets-an-average-of-4-qualified-leads-per-month-case-study-our-story/

 

 

Digital Marketing Case Studies
Digital Marketing Case Studies

 

 

This article was written on October 1, 2018.

You can read our previous article in the following link:

https://www.msalesleads.com/where-and-how-can-a-small-business-find-new-customers/

This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793. You can see our recent case studies at https://www.msalesleads.com/category/case-studies/

Julio R. Sanoja
Julio R. Sanoja

How our digital marketing agency gets an average of 4 qualified leads per month? Case Study. Our Story.

 

How our digital marketing agency gets an average of 4 qualified leads per month?

This article is addressed to small business owners and marketing managers that want to know how they can get qualified leads every month through article marketing.

Our digital agency is a 3 years old agency.

Since march 2018, our digital agency has been getting an average of 4 qualified leads per month; after 3 years of executing a permanent article marketing campaign. 300 articles produced, published, and distributed during 3 years.

It took us 3 years and 300 articles to begin to position the agency at the first page of Google search results. We are just beginning.

Article marketing is the master piece of our strategy.

It has been only 3 years since we started the business in Miami.

We had a digital agency in Caracas, Venezuela from 2002 until 2015 when we decided to close the agency due to the economic, political, and social situation in Venezuela.

Our Venezuelan agency was named Empresa Web, and we executed 130 digital projects and campaigns during these 13 years of operations. Most of these customers were obtained through article marketing campaigns for search engine optimization, develop trust, develop authority, and positioning the agency at the first page of Google search results, social networks, and email marketing.

Our prospects and customers found our agency in Google, when they searched for digital agencies in Venezuela. Our second lead generation tool was Social Networks, mainly LinkedIn, and email marketing. At the beginning we also did Google Ads.

We opened the new digital agency in Miami in 2015, and we named it MSalesLeads. We knew from our previous experience in Empresa Web, that we needed to design and execute an article marketing campaign to position the new agency at the first page of Google search results, social networks, LinkedIn, and email marketing; in Miami, and other USA cities.

We have been doing article marketing for 3 years so far, and we have produced, published, and distributed near 300 articles during these last 3 years, since 2015 until the present 2018.

After 3 years of an article marketing campaign, and near 300 articles produced, our agency is getting an average of 3,000 Google search impressions per day within the first 6 pages of Google search results, and an average of 150 Google search impressions per day at the first page of Google search results. This is our qualified lead generation tool.

From march 2018 to the present date, august 2018, we have been obtaining an average of 4 qualified leads per month from the first page of Google organic search results, thanks to the article marketing campaign. Pure Inbound marketing. We also get qualified leads in a minor quantity from LinkedIn and email marketing.

The article marketing campaign is the center and master piece of all our strategy. The article marketing campaign has given our agency trust and authority in front of our prospects and customers, and also, in front of Google search algorithm.

We developed trust and authority through the article marketing campaign. It took us 3 years to achieve this important digital marketing goal, but we are happy and proud, and we are beginning to obtain the results. We are just beginning. As per our previous experience in Empresa Web, the number of qualified leads per month will increase with time.

Our agency has been featured at Expertise and Upcity as one of the top digital agencies in Miami. We have also been featured at CV Magazine as a most outstanding agency for lead generation solutions in Florida. Our articles have been featured at Medium Digest. We have been interviewed at Voyage Mia. We have obtained Google featured snippets in search.

So far, during these 3 years, we have executed 10 digital marketing projects and campaigns, all these customers have been obtained online, at the first page of Google search results, LinkedIn, and email marketing. We are just beginning to get qualified leads from the first page of Google search results. It took us 3 years and 300 articles, to position the agency at the first page of Google search results in Miami and in the rest of the country. We will keep the article marketing campaign in a permanent manner, as we recommend to our customers.

Our prospects find our agency in Miami and other cities, when they search in Google for digital marketing agencies with one of the following search terms, among others, at the first page of Google search results:


“digital agencies for b2b small businesses”

“agencies small business Miami”

“digital agencies for small businesses in Miami”

“digital agencies in Miami”

“AdWords agencies in Miami”

“AdWords consultants”

“content marketing agencies in Miami”

“best digital agencies in Miami”

“best digital marketing agencies in Miami”

“Google agencies in Miami”

“b2b agencies in Miami”

“lead generation consultants in Miami”

“small business digital agencies”

“digital agencies for small businesses”

“article marketing for small businesses”

 

For additional information about digital marketing for B2B businesses and article marketing, you can read the following articles:

https://www.msalesleads.com/how-to-plan-and-develop-a-digital-marketing-strategy-for-a-b2b-small-business/

https://www.msalesleads.com/article-marketing-for-small-businesses/

 

 

 

 

How our digital agency gets an average of 4 qualified leads per month
How our digital agency gets an average of 4 qualified leads per month

 

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/digital-marketing-ideas-for-a-local-service-business/

This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

Our agency has obtained a Google featured snippet in search. Case Study.

 

A featured snippet in search is a featured search result that Google places at the top of the first search results page, in a special featured manner. Google considers that this result is the best answer to the search query.

A featured snippet in search shows that Google trust this content, and Google believes that this content is a good answer to the user search query.

Small businesses may achieve featured snippets in search by executing an article marketing campaign.

Small businesses may achieve featured snippets in search by producing, publishing, and distributing articles about their products, services, and how they satisfy customer needs.

This is what Google says about featured snippets in search in its support page:

“When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”

“The summary is a snippet extracted programmatically from what a visitor sees on your web page. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.”

“Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google. We are always working to improve our ability to detect the most useful snippet, so the results you see may change over time. You can provide feedback on any Featured Snippet by clicking the “Give Feedback” link at the bottom of the box.”

Our agency has obtained a Google featured snippet in search for the search term: “article marketing for small businesses”, and we are happy and proud about it. Once again, this result shows that article marketing gives many advantages to small businesses.

You may read the following article to learn further information about article marketing for small businesses:

https://www.msalesleads.com/article-marketing-for-small-businesses/

 

 

Featured Snippet in Search
Featured Snippet in Search

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/top-seo-agencies/

This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

How can small businesses get earned media? Case Study.

 

How can small businesses get earned media?

 

Small businesses can get earned media by writing, publishing, and distributing articles about their products and services, and how they satisfy their customer needs. This is article marketing.

Small businesses can get earned media by doing article marketing.

Small businesses can have three type of digital media: owned media, paid media, and earned media.

Owned media is the digital media that can be administered and managed by the small business. Examples of owned media are the small business website, blog, social networks pages, social network group pages, social network communities’ pages, social networks blogs, email marketing platform, directories listings.

Paid media is the digital media that can be obtained by small businesses by paying advertisers or media owners. Examples of paid media are Google Ads campaigns, Facebook Ads campaigns, Instagram Ads campaigns, LinkedIn Ads campaigns, Amazon Ads campaigns; major media sponsored content campaigns, press releases, PR campaigns.

Earned media is the digital media that small businesses can get for free. Earned media is a free promotional media that small businesses get thanks to their own promotional efforts, mainly by article marketing and customer satisfaction. Examples of earned media are likes, comments, and shares at social networks; virality at social networks; reviews at Google My Business, reviews at other online business directories; interviews at major media; interviews at niche media; listings at niche media; recognitions at niche media; featuring at niche media; links to owned media articles; featuring at niche marketplaces; listings at niche marketplaces.

Our agency, MSalesLeads, has obtained several earned media during two and a half years of operations:

  1. MSalesLeads was featured at UpCity as one of the top digital marketing agencies in Miami.
  2. MSalesLeads was featured at Expertise as one of the top 17 digital marketing agencies in Miami.
  3. MSalesLeads was interviewed at Voyage MIA magazine as one inspiring story.
  4. MSalesLeads was featured at CV Magazine as a most outstanding agency for lead generation at Florida.
  5. MSalesLeads was featured at Medium Daily Digest as a top featured story in today´s highlights on July 17, 2018.
  6. MSalesLeads has been featured by Design Rush as one of the top 25 SEO agencies in 2019
  7. We are recognized as a top Florida Digital Marketing Agency on Design Rush in 2019

Article marketing and customer satisfaction are two important business activities in today’s digital economy; and both activities can get you earned media as an additional benefit for your business and for your customers.

 

 

How can small businesses get earned media
How can small businesses get earned media

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/key-advice-to-small-businesses-owners-and-marketing-managers/

This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

How we got our leads this month and what lead generation campaigns we recommended to them. Case Study.

 

Our agency got 5 qualified leads this month of june. Three of them from the first page of Google organic search results, and the other two from our organic content marketing campaign at LinkedIn. 3 from Google first page, and 2 from LinkedIn.

There are two types of campaigns for lead generation for small businesses. Advertising campaigns and Content campaigns. Our agency does not use advertising campaigns anymore, even though we used them the first two years of operation. Our agency has been using content campaigns since our foundation in 2015. We have written, published, and distributed so far 250 articles about our services and how they satisfy customer needs. It has been, and it still is, a permanent content campaign, which has given our agency up today, 150 daily impressions at the first page of Google organic search results nationwide.  This is our main qualified lead generation tool nowadays.

After 2.5 years of a content marketing campaign, our agency gets most of its monthly leads through the first page of Google organic search results, and the other ones through the content campaign at LinkedIn.

A content campaign takes 2 to 3 years to give results, and that is why we recommend advertising campaigns the first two years along with the content campaigns. After 2 or 3 years of the content campaign, you can pause the advertising campaigns. This is always our recommendation to our prospects and customers. The first 3 years you should do both advertising and content campaigns. After the third year you can pause advertising campaigns and keep only the content campaigns. It takes 2 to 3 years to position your brands, products, and services organically with the content campaign at the first page of Google, at social networks, and at email marketing.

At the end of this article there is a link to our previous article about lead generation campaigns for B2B and B2C small businesses, both, advertising and content campaigns.

Here are the 5 qualified leads that our agency got this month and what lead generation campaigns we recommended to them:

 

  1. Solar panel small business at Florida 

This solar panel small business in Miami needs to get qualified leads in Florida. The audience are home neighborhood owners in Florida that want to install solar panel at home to get savings, fiscal, and environmental benefits from solar panel energy.

We recommended two lead generation campaigns to this prospect. The first campaign we recommended was a Google AdWords Display campaign to get leads in the short term, in a matter of days after launching the campaign. The second campaign we recommended was a content marketing campaign for the long term, 2 to 3 years, to position the business in the state of Florida at the first page of Google organic search results, at the social networks, and at the email marketing; through the production, publication, and distribution of articles about the solar panels and how they can satisfy user’s needs.

Google does not know who wants solar panel at Florida home neighborhoods, but Google knows who lives at the home neighborhood at Florida. Therefore, Google will deliver the ad to the home habitants that live at the home neighborhoods at Florida. Google will deliver the ad to these home habitants at their mobile, tablet, laptop, PC, and TV.

We obtained this lead at the first page of Google organic search results. The solar panel small business searched for digital agencies in Miami and our agency appeared at the first page of the Google search results.

 

  1. Sugar, gluten, and smoking cessation small business at Miami 

This sugar, gluten, and smoking cessation small business at Miami needs to get qualified leads for their business. The audience are Miami habitants that want to stop consuming sugar, gluten, and tobacco.

We recommended a Google AdWords Display campaign for the short term results, and a content marketing campaign for the long term results.

Google does not know who wants to stop consuming sugar, gluten, and tobacco in Miami; but, Google knows who has visited this small business competitor’s website in Miami; therefore, Google will display the ad to the Miami habitants that have recently visited other websites that offer sugar, gluten, and tobacco cessation services.

We obtained this qualified leads at the first page of Google search results. This small business searched for digital agencies in Miami and our agency appeared at the first page of Google organic search results.

 

  1. Small business consulting firm at Houston

This small business consulting firm in Houston needs to get qualified leads to sell a psychological test software and a business training software to small and mid sizes businesses in USA. The audience are human resources managers at mid sizes companies in USA, and human resources firms’ managers at USA.

We recommended to this small business consulting firm for the short term results to launch a LinkedIn Sponsored Content Ad campaign to deliver the content ad to the human resources managers at mid-size companies in USA, and to human resources firms managers at USA. LinkedIn big database advertising platform knows these audiences very well, therefore LinkedIn can deliver the content ad to these audiences when they browse through LinkedIn either at their mobile, tablet or laptop. Please keep in mind that LinkedIn big advertising database is segmented by several variables, including company type, company size, company name, job function, and job seniority.

We recommended a content marketing campaign for the long term results, through the production, publication, and distribution of articles about the software’s and how they satisfy customer needs.

We obtained this qualified lead at LinkedIn, through our content marketing campaign at LinkedIn.

 

  1. Small call center business at Pakistan 

This is a small call center in Pakistan with 100 seats that needs to get qualified leads in USA to offer their call center services. The audience are auto insurance companies in USA.

We recommended to this small call center at Pakistan, for the short term results, to launch a LinkedIn Sponsored Content Ad campaign to target auto insurance companies in USA and their executives. LinkedIn knows the auto insurance companies in USA and their executives. LinkedIn can deliver the content ad to these executives when they browse LinkedIn at their mobile, tablet, or laptop.

We recommended to this call center a content marketing campaign for the long term results, through the production, publication, and distribution of articles about the call center services and how they satisfy the customer needs.

We obtained this qualified lead this month at LinkedIn, through our content marketing campaign.

 

  1. Capital loans for small business at Washington DC

This capital loans for small business firm in Washington DC needs to get qualified leads for its business. The audience are small business owners in USA that need capital for their businesses.

We recommended to this Company to launch two advertising campaigns for the short term results. One LinkedIn Sponsored Content Ad campaign to target small business owners in USA, and one Google AdWords Display campaign to target visitors to competitor’s website in USA.

We recommended a content marketing campaign for the long term results, through the production, publication and distribution of articles about the capital loans and how they satisfy customer needs.

We obtained this lead at the first page of Google search results. This company searched for digital agencies for small businesses and our agency appeared at the first page of Google search results.

 

 

 

How we got our leads this month
How we got our leads this month

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/lead-generation-campaigns-for-b2b-and-b2c-small-businesses/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

Google beat Facebook in Display advertising. Small Business Case Study.

 

Google display campaign beat Facebook display campaign in a ratio 4:1

 

On November 2017 our agency was contacted by Joanne Stone, owner of Joanne Stone Design, to launch a one week display campaign to generate qualified traffic to their website for a product promotion.

We designed and launched two display campaigns, one in Google AdWords Display and the other one in Facebook/Instagram Display.

Campaigns audience were women between 30 and 65 years, living in high income neighborhoods in Miami, New York, and Los Angeles.

Both campaigns were run during one week, from November 25th until December the 1st, 2017.

The Google AdWords Display campaign generated 370 visits to the website at a total cost of $ 90.71 or $ 0.24 per visit.

The Facebook/Instagram Display campaign generated 105 visits to the website at a total cost of $ 70.09, or $ 0.66 per visit.

The Google campaign generated 3.52 times more visits that the Facebook /Instagram campaign at a cost per visit 63% lower than the Facebook campaign.

Google Display campaign beat Facebook/Instagram Display campaign in both, the number of visits, and the cost per visit.

This was an expected result. Google Display is more effective and more efficient than Facebook/Instagram Display. The main reason for this result is that Google Display delivers the ad to the audience in Internet (the whole), which is an open network, which does not require any login; while Facebook/Instagram Display delivers the ad to the audience in two closed networks (the parts), which require login.

Google AdWords Display is the most effective, efficient, and satisfactory mass communication tool currently available in the market; where brands can deliver a text, image or video message to their target audience in any type of screen: mobile, tablets, laptops, TV, PC.

You can read more about this topic in the following article:

https://www.msalesleads.com/can-facebook-beat-google-in-the-digital-advertising-business/

 

 

 

Google beat Facebook in Display
Google beat Facebook in Display

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/digital-marketing-advices-for-small-businesses/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

How to get qualified leads in LinkedIn. Ok2go Case Study.

 

How to get qualified leads in LinkedIn.

 

David Stone, Ok2go Latam Director, on January 2018, asked our agency to get qualified leads for Ok2go Chile distributor.

Ok2go Chile distributes the Ok2go Israel products and services in Chile.

Ok2go Israel develops and sells software and apps for human resources presence and assistance control.

Our agency designed and launched a LinkedIn Sponsored Content Ads campaign for Ok2go Chile to get qualified leads in LinkedIn.

We segmented the campaign to the following audience:

Geographic targeting: Chile.

Industry type: Manufacturing and Services companies.

Company size: Medium and large companies.

Job Functions: Human resources, Sales, IT, and Finance.

Job Seniority: Senior Executives.

During the campaign first week we got the following 4 qualified leads for Ok2go Chile:

  • Entel Chile: one of the largest mobile companies in Chile.
  • SGS Chile: one of the world leading inspection companies.
  • Eurocorp Chile: one of the largest construction companies in Chile.
  • VTR Chile: one of the largest telecommunication companies in Chile.

Once again, we demonstrated that LinkedIn Sponsored Content Ads campaigns are a very effective, efficient, and satisfactory lead generation tool for B2B businesses.

The first week campaign investment was USD $ 70. Cost per leas was USD $ 17.50 per qualified lead.

 

 

How to get qualified leads in LinkedIn
How to get qualified leads in LinkedIn

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/google-agencies-for-small-businesses/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja

How to get on the first page of Google. Case Study.

 

How to get on the first page of Google

 

To get on the first page of Google you have to write, publish, and distribute articles about your products, services, and customer needs, in a permanent manner.

Our agency (MSalesLeads) is a 2.5 years old digital marketing agency for small businesses in Miami.

Since the day we launched our agency online, on December 2015, we began a search engine optimization (SEO) project to get on the first page of Google, as a qualified lead generation strategy, and a qualified website traffic strategy.

After these 2.5 years of hard working in the SEO project, we get on the first page of Google organic results for the following relevant terms, which give us permanent qualified website traffic and permanent qualified lead generation:

 

“digital agencies for b2b small businesses”: position 1, 2, 3

“agencies small business Miami”: position 1, 2, 3

“digital agencies for small businesses in Miami”: position 1, 2, 3

“digital agencies in Miami”: position 4

“AdWords agencies in Miami”: position 6

“AdWords consultants”: position 2

“content marketing agencies in Miami”: position 10

“best digital agencies in Miami”: position 4

“Google agencies in Miami”: position 1

“b2b agencies in Miami”: position 2

“lead generation consultants in Miami”: position 6

“small business digital agencies”: position 2

“digital agencies for small businesses”: position 2

“best first page of Google agencies”: position 3

“article marketing for small businesses”: position zero (Google Snippet)

“remarketing list for small businesses”: position 1

“evergreen articles for small businesses”: position 1

 

There are many other relevant search terms that get our agency on the first page of Google. We just mentioned here the most relevant and the better positioned.

According to our Google Search Console, the last 28 days, our agency has had an average of 2,226 daily impressions on Google search results; an average of 190 impressions on the first page; and an average of 9 clicks per day.

The first page of Google search results has been an effective, efficient, and satisfactory lead generation tool for our agency.

We keep working on the agency SEO project to keep positioning the agency on the first page of Google for national and regional relevant search terms.

So far, we have written, published and distributed 260 articles about our products, services, and customer needs.

The first page of Google search results is the crown jewel of the digital marketing, since it is the most effective, efficient, and satisfactory lead generation tool for small businesses, whether b2b or b2c.

It takes for a SEO project 2 to 3 years to position a small business on the first page of Google. It is a long time, but it is worth doing it.

The details of the SEO project for our agency, and for any small business that wants to get on the first page of Google are written in the following article:

https://www.msalesleads.com/how-to-plan-and-develop-a-digital-marketing-strategy-for-a-b2b-small-business/

 

 

 

How to get on the first page of Google
How to get on the first page of Google

 

 

 

You can read our previous article in the following link:

https://www.msalesleads.com/google-agencies-in-miami/

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.

Julio R. Sanoja
Julio R. Sanoja