How we got our international qualified leads this month. Case Study.
So far, this month, our digital agency has been found at the first page of Google and at LinkedIn, by the following companies, to request us digital marketing advices:
1. International Sport Federation at Luxembourg.
2. Boutique Spa in Miami, USA.
3. Mattress manufacturing company in China.
4. Consulting firm in Puerto Rico.
5. Sport training equipment manufacturing company in Florida, USA.
Inbound marketing works, content marketing works. Positioning your company at the first page of Google works, positioning your company at LinkedIn works. Keep writing stories about your brands, products, services, and customer needs. Keep publishing these stories, and keep distributing these stories. Go digital. As Nora Ephron mother used to say: “Everything is copy”
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.
We were found on the first page of Google Luxembourg. Case Study.
An international sport federation from Luxembourg found our Miami digital agency on the first page of Google Luxembourg, and invited us to bid on a creative concept project.
This last week our Miami digital marketing agency, received an invitation to bid on a creative concept project for an international sport federation located at Luxembourg.
We are still surprised how an international sport federation from Luxembourg found our Miami agency on thefirst page of Google and invited us to bid on the creative concept project.
We decided to write this short article about this event just to show, to small and mid-size business owners, that to be on the first page of Google search results is a strategic digital marketing objective, and a very efficient and effective lead generation tool from all over the world. This time from Luxembourg to Miami.
We are happy, very happy. During our 2 years old as a Miami digital marketing agency, we had never got a qualified lead from Europe so far, and this is the first one of many to come, thanks to Google and thanks to our 2 years SEO efforts. Thanks Google.
There are two relevant events here. First one to find our Miami agency on Google at Luxembourg; and second, to pass a curative process and be selected among other agencies to bid on the creative concept project. This show us that we are doing something good.
To be at the first page of Google search results give your business authority and trust. Be found on Google is a must for small and mid-size businesses around the globe nowadays. Our agency has been working hard, for the last two years, since founded, to rank high on Google search results. We have written, published, and distributed, near 250 articles about our products, services, and customer needs. We are getting there.
For obvious reasons we will not mention the international sport federation name since the bid submission deadline is on march 23rd 2018, and the publication date of this article is previous to the submission date. We will write a future article about the bid outcome and results, and then, we will mention the sport federation name. For the time being we consider that mention the international sport federation name is not relevant, but what is relevant is that an international sport federation in Luxembourg found on Google a digital marketing agency located in Miami, and invite it to bid on a creative concept project for their international sport events and for their media concept. Keep writing. SEO works.
Thanks to Google, thanks to our copywriters, thanks to our digital marketing consultants and strategists. Our Miami digital marketing agency is appearing at the first page of Google search results in Europe. We are happy, very happy. SEO works. Keep writing.
First page of Google
You can read our previous article in the following link:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.
Julio R. Sanoja
How we got our first customers online. Case Study.
The audience
This 2 years’ case study, from a B2B small digital marketing agency, is addressed to B2B small business owners.
The story
This case study is about how MSalesLeads, a new B2B small digital marketing agency in Miami, obtained its first 7 customers online, and its first 40 qualified leads online, during its first 2 years in business, with a content marketing strategy, and a digital advertising strategy.
The history
I had a digital marketing agency in Venezuela during 13 years, from 2002 until 2015, named Empresa Web. I had to close the agency in 2015 due to Venezuela political, social, and economic condition. Then, in 2015, I opened a new digital marketing agency in Miami, Florida, named MSalesLeads. I, once again, had to start a new business from zero, and this time, in a new country, knowing nobody, and in a different language. New business, new country, different language, and knowing nobody. The only asset I had was the 13 years of experience with my previous digital marketing agency in Venezuela and 130 digital marketing projects and campaigns executed succesfully.
The results
I will begin with the end, and I will show you the digital marketing metrics we have obtained so far in 2 years in business, with a content marketing strategy and a digital advertising strategy. All these metrics have been obtained with only online content marketing and online advertising strategies. Everything has been done online. We have not done any physical marketing, advertising, or selling. This is to show B2B small business owners that they can get their prospects and customers online too.
These are the marketing metrics we have obtained so far in 2.5 years in business:
Google search impressions: 2,506 Google search impressions per day. (average)
First page of Google impressions: 150 Google search first page impressions per day. (average)
Google search clicks: 10 clicks per day average at the Google search results
LinkedIn Company Page: 18 followers
LinkedIn Company Group: 11 members
Facebook Business Page: 74 followers
Facebook Company Group: 8 members
Twitter Business Page: 731 followers
Instagram Business Page: 1,308 followers
Google Plus: 5 followers
Google Plus Community: 2,868 members
Medium Blog: 55 followers
Quora Blog: 18 follower
Reddit: 1 reader
Google My Business Reviews: 4 business reviews
Google Analytics (average per month): 1,154 sessions, 539 users, 1.39 pages per session, 0:43 minutes per session.
Google Links: 921 links to the website
Featured in the media: Our agency, MSalesLeads, has been featured at Upcity, Expertise, CV Magazine, Medium Daily Digest, and Voyage MIA magazine.
The strategy
We designed and keep executing a content marketing strategy that consists in the production and distribution of relevant articles about our services and customer needs, in order to gain authority and trust in front of our prospects, customers, and Google algorithm. All above metrics have been obtained thanks to this content marketing strategy. So far, we have written, published, and distributed 220 articles during these past 2 years.
Recently, we have also done some digital advertising campaigns at LinkedIn.
A good digital advertising campaign at LinkedIn and Google AdWords search can give a B2B small business qualified leads in the short term, and as long as the campaigns are active.
A good content marketing campaign can give a B2B small business qualified leads in the mid and long term, in a permanent manner, as long as the campaign is active.
Articles must be published at the WordPress blog, and they also must be distributed at all owned media, such as social network business pages, social networks communities and group pages, email marketing subscribers, guest blog pages.
All Google marketing products, Google website performance tests, and Google webmaster, SEO, and links guidelines must be implemented in order to rank well at Google search results.
Please visit our complete step by step guide about how to plan and design a digital marketing strategy for a B2B small business at the following link:
Content marketing works for B2B small businesses. Content marketing can be used to position a B2B small business in the digital media and Internet. B2B small businesses will always be found, seen, and remembered by their customers and prospects if they execute a content marketing strategy through the production and distribution of relevant articles about their products, services and customer’s needs. This content marketing strategy takes time to give results, from 1 to 2 years. This is why we recommend to execute an advertising campaign during the first 2 years also, specifically at Google AdWords search, and at LinkedIn Sponsored Content Ads.
Content marketing (articles) for mid and long term results.
Advertising campaigns at Google AdWords search and LinkedIn Sponsored Content Ads for the short term results.
First Customers Online
You can read our previous article in the following link:
This article was written by Julio Sanoja Rial, owner, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads and new customers online.
Julio R. Sanoja
How ok2go got 40 qualified leads in one month using LinkedIn Sponsored Content campaigns? Case Study.
On October 12, 2017 David Stone, Director at ok2go Latam, contacted us to request help for the following need: “I need someone to help me put some adds in LinkedIn and other social medias to look for distributors in Latin America, this has to be in Spanish”.
Ok2go needed distributors in Mexico, Colombia, Peru, Ecuador, and Argentina.
Ok2go develops and sells software and apps for human resources presence and assistance control.
Ok2go wants to develop the Latin America market by selling through local distributors in each of the mentioned countries.
Distributors must be local companies, and must be IT distributors, and/or payroll outsourcing companies.
From October 12 to October 16 David and I talked several times by phone, email, and LinkedIn message to agree upon the price and scope of our services.
On October 17 we began the consulting and strategy phase.
On October 21 we delivered strategy and proposal.
The strategy we designed was based upon two LinkedIn Sponsored Content campaigns. One campaign, targeting IT companies by industry type, in the mentioned countries. The other campaign, targeting payroll outsourcing companies in the mentioned countries, by company name.
On October 22 we began the LinkedIn banner design.
On October 30 we launched the two LinkedIn Sponsored Content campaigns.
From October 30 until December 3 ok2go obtained 40 qualified leads from Mexico, Colombia, Ecuador, Peru, and Argentina, with an advertising investment of USD $ 607.42 giving a cost per lead of $ 15.18 per lead.
On December 4 we paused the campaign because ok2go had enoughqualified leadsand enough work to convert those leads in distributors.
By the date we are writing this article, December 12, ok2go has 2 qualified leads for distributors in each of the following countries: Mexico, Colombia, Peru, and Argentina.
Only one month, and 2 LinkedIn Sponsored Content campaigns was enough to get the distributors needed for ok2go to develop the Latin America market for the ok2go products and services. With an investment of only $ 607.42 in advertising.
LinkedIn Sponsored Content campaigns is a very efficient tool to get qualified leads for B2B campaigns.
Qualified Leads
Qualified Leads
You can read our previous article in the following link:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads online.
