- For B2B small businesses: Launch LinkedIn, Google search, and Google display ads campaigns and test them for 3 months to see which one is more effective, efficient, and satisfactory for your business and customers.
- For B2C small businesses: Launch Google search, Google display, Facebook display, Instagram display, Amazon search, Amazon display ads campaigns and test them for 3 months to see which one is more effective, efficient, and satisfactory for your business and customers.
With 3 months of data you will be able to evaluate all campaigns and you will be able to keep the effective, efficient, and satisfactory campaigns and pause the others.
Small businesses need to test all major advertising vendors to see which ones are the most effective, efficient, and satisfactory for their businesses and customers.
For additional information about digital advertising for small businesses you can read the following articles:
https://www.msalesleads.com/who-is-the-world-leader-in-digital-advertising/
https://www.msalesleads.com/how-to-do-targeted-advertising/

You can read our previous article in the following link:
https://www.msalesleads.com/how-can-small-businesses-increase-their-website-traffic/
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
