Digital marketing advices for small businesses.
This article is addressed to small business marketing managers and small business owners that are searching for digital marketing advices for their businesses.
We will list in this article our main Digital marketing advices for small businesses.
- Work with a digital marketing agency for small businesses.
Here is a list of top 8 digital marketing agencies for small businesses.
You need the expertise of a digital marketing agency for small businesses, that has worked in digital marketing projects and campaigns for small businesses for many years and know how to design and execute a digital marketing strategy for a small business. Establish a trustable business relationship with your agency. If you do not trust your agency, do no work with it. The agency is your adviser, and it must be a mutual respectful, sincere, and frank relationship.
The digital agency selection process should be as professional as possible, even, it should include a request for proposal document if possible.
- Create a monthly and yearly digital marketing budget for your small business, according to your financial capabilities and your business needs.
This budget should be permanent, year after year. It can increase or decrease according to your business needs and capabilities, but it must be permanent, year after year. Talk to your digital agency about your budget, and how the digital marketing strategy can align with your budget. Be frank with your agency. You need a digital marketing budget. It is an investment for you brands, products, services, and customers. It will educate your customers, increase your revenues, and give you a right return on investment.
- Be patient.
To position brands, products, and services in digital media and Internet takes years. Just, as it is in the physical world to position a business, brands, products, and services. It takes years, so you must be patient. Your agency has to design and execute a digital marketing strategy, test it and adjust it, and work on it in a permanent manner year after year, with your planned budget. There is no short cut to success in digital marketing. It takes discipline, planning, strategy, budget, perseverance, and patience.
- Do not improvise.
Work with a strategy, a long term strategy. Your digital agency will help you to design a long term strategy.
We recommend our customers and prospects to request a proposal for the strategy to several agencies and see the different strategies that each agency propose. Then select the strategy that you like the best and work with that agency. Ask for case studies to all the agencies invited to the strategy proposal.
- Use all the Google marketing products available for small businesses:
Search Console, Analytics, My Business, Maps, Google Plus, Google Communities, Tag Manager.
- Comply with all the Google webmaster guidelines, that include SEO and links guidelines.
- Comply with all the Google website performance tests.
This compliance will help you with your SEO objectives, and will make user experience better.
- Develop all your owned digital media:
Develop your business website and blog with WordPress responsive technology, and install all the recommended plugins for SEO and user engagement. The website must include a landing page for the content and advertising campaigns.
Register your business in all business directories and business associations related to your business.
Develop all social network business pages, business communities, business groups, and business blogs.
Be NAP consistent. Your business name, address, and phone must be the same in all your digital media: domain name, business name, brand name, business directories, business associations, social networks, communities, groups, blogs, and Google products.
Develop an email marketing platform to send a newsletter to customers and prospects once a week.
- Design and execute a permanent and long term content marketing strategy for SEO, branding, and lead generation objectives.
- Design and execute a short and mid-term advertising tactic for branding and lead generation objectives.
You can read our previous article in the following link:
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.