We are a digital marketing and advertising agency in Miami and we would like to address this article to Miami B2B small business owners to tell them how to approach a B2B small business digital marketing project or campaign.
All B2B small business needs a permanent lead generation campaign.
One of the main lead generation tool or tactic for any B2B small business is to be at first page of Google search results whenever a person searches for the small business products and services. A B2B small business can do two things to be at the first page of Google search results:
- Design and execute a Google AdWords Search campaign (paid Google search results)
- Design and execute a Google SEO project (organic search results)
We as a digital marketing and advertising agency in Miami will not write in this article about the Google AdWords Search campaign, but we will write about the Google SEO Project.
The Google search algorithm has around 200 variables, but the 2 most important are content and links. Google places at the first page of Google search results those websites that have the most relevant and authoritative information for the user query. To be relevant and authoritative you have to have good quality content in your website. You have to be an author in the topics related to your products and services, and in your customer’s needs.
How to be relevant and authoritative in your products and services? How to be relevant and authoritative in your customer´s needs? The answer is writing articles about your products and services and about your customer’s needs. This is our best advice as a digital marketing and advertising agency in Miami to all B2B small business in Miami. Write and publish articles about your business.
Whenever a person in a company or business needs a new vendor or a new supplier for certain product or service, most probably that person goes to Google search and make a query using three types of keyword or key phrase, either some type of name for the product or service needed, or some type of name for the need to be satisfied with the product or service that is searching for, or some type of name for the business or industry where the B2B small business belongs to. This is the SEO project hypothesis. This is the reason why we have to write and publish articles about the product and services, the customer needs, and the business or industry names. This is the content strategy for the SEO project. We as a digital marketing and advertising agency in Miami likes to work all digital projects or campaign with a well-designed strategy. We consider that the most important phase in any digital marketing campaign in the strategy phase.
Now we have to design the topics and the keywords and key phrases that we want to position in Google search results. Here is where the key task appears for the SEO project and that is: Categorize and sub-categorize the following 3 variables: all the B2B small business products and services, all the customer´s needs that these products and services satisfy or fulfill, and all the business or industry names. For each of these categories and subcategories an article will be written, using the word or phrase that was used to describe the category and subcategory, for all products and services, customer’s needs, and business or industry names.
- Categorize and subcategorize the products and services.
- Categorize and subcategorize the customer´s needs that each product and service satisfy.
- Categorize and subcategorize the business or industry names.
Let´s make few tables to better describe this key project task, which is the content strategy for the SEO project:
SEO Products categorization
| Subcategory 1 | Subcategory 2 | Subcategory 3 | |
| Category 1 | Article P1,1 | Article P1,2 | Article P1,3 |
| Category 2 | Article P2,1 | Article P2,1 | Article P2,3 |
| Category 3 | Article P3,1 | Article P3,2 | Article P3,3 |
SEO Services categorization
| Subcategory 1 | Subcategory 2 | Subcategory 3 | |
| Category 1 | Article S1,1 | Article S1,2 | Article S1,3 |
| Category 2 | Article S2,1 | Article S2,1 | Article S2,3 |
| Category 3 | Article S3,1 | Article S3,2 | Article S3,3 |
SEO Customer´s needs categorization
| Subcategory 1 | Subcategory 2 | Subcategory 3 | |
| Category 1 | Article N1,1 | Article N1,2 | Article N1,3 |
| Category 2 | Article N2,1 | Article N2,1 | Article N2,3 |
| Category 3 | Article N3,1 | Article N3,2 | Article N3,3 |
SEO Business or Industry name categorization
| Subcategory 1 | Subcategory 2 | Subcategory 3 | |
| Category 1 | Article B1,1 | Article B1,2 | Article B1,3 |
| Category 2 | Article B2,1 | Article B2,1 | Article B2,3 |
| Category 3 | Article B3,1 | Article B3,2 | Article B3,3 |
Each of these above articles has to follow the 5 P´s of any digital content marketing strategy for a B2B small business that you see in the following article link: Produce, Publish, Post, Promote and Position.
https://www.msalesleads.com/the-5-ps-of-digital-content-marketing-for-small-business/
As times goes by and you keep writing the articles and publishing, posting, promoting and positioning them in Internet, you will begin to get the first page of Google search results. Any SEO project may take 1 or 2 years to achieve the first page of Google search results for your products and services and for your customer´s needs.
Following a video about Blogging:
Thanks for reading and thanks for sharing. We will see you in the next article. You can visit our digital marketing and advertising agency in Miami in the following link www.msalesleads.com
Is your B2B small business executing a SEO project? Is your B2B small business at the first page of Google search results? Is your B2B small business getting qualifyed leads from Google search results?
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a digital marketing and advertising agency in Miami for B2B small business.
You can read our previous article in the following link:
https://www.msalesleads.com/online-marketing-and-how-to-price-seo-projects/
