This article is addressed to small business owners and marketing managers that want to know about Artificial Intelligence (AI) and how it affects digital marketing for small businesses.
Our analysis and understanding about AI indicates that AI will improve effectiveness, efficiency, and satisfaction of digital marketing for small businesses.
Our studies about AI also indicate that AI will benefit article marketing versus other type of content marketing such as posts, memes, phrases quotes, pictures, videos.
Article is and will be the strategic component of a digital marketing campaign for small businesses. Now, more important than ever, with Google search algorithm using AI.
AI will also benefit digital advertising, both search and display.
AI will make search and display digital advertising more effective, efficient, and satisfactory, for users and for advertisers.
AI will make Google search results more relevants.
Google is and will be the leader in search and display advertising. Google is and will be the leader in AI for digital marketing and digital advertising. Google will keep beating Facebook at display advertising.
Search results relevancy improve with AI. Google will keep the current Internet search monopoly.
We recommend our small business customers to post the article and/or the article link with a relevant image at the social networks, instead of posting other type of low value content mentioned above.
Articles about the products, services, and customer needs should be the type of content to post at the social network.
For further information about this topic you can check the following articles:
Artificial Intelligence is an intrinsic property that some software and hardware have, in order to become intelligent and improve permanently without the need of human intervention, with a machine learning process. It is also called machine intelligence.
Software and hardware with artificial intelligence have the capacity of learning and improving by themselves, without the human intervention. The final objective of Artificial Intelligence is to make machines think and response like a human brain.
Corporations are using AI to improve the quality of their products and services at exponential growth and lower costs.
AI global leaders are Google, Apple, Microsoft, IBM, Salesforce, Amazon, Facebook, LinkedIn. Each one of these companies are using AI to improve their products and services to satisfy customers’ needs in a more effective, efficient, and satisfactory manner.
Digital marketing, digital content marketing, and digital advertising will improve exponentially in the coming years thanks to AI.
Google will lead the AI digital marketing and digital advertising. Other players such as Facebook, Microsoft, LinkedIn will be Google followers.
Digital marketing and digital advertising along with AI will benefit relevant articles (content), and relevant ads. Google search ads, Google display ads, and Google SEO will lead the market. Other players will be followers.
First page of Google search results will continue to be the crown jewel of digital marketing for small businesses. Google search algorithm is currently using artificial intelligence as part of its search variables. It is called Rank Brain, and it is currently one of the top 3 variables in the search results, after content and links.
Relevant articles about the products, services, and how they satisfy customer needs will continue to be the strategic component of small businesses digital marketing campaigns.
For further information about artificial intelligence you may watch the following YouTube videos:
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.