This article is addressed to local service business owners and marketing managers that are searching for digital marketing ideas for their local service businesses.
Our agency gets several requests for proposals or request for quotes every month from different types of local service businesses such as heath, healing, spa, addiction treatment, solar panels, business loans, printing, consulting, legal, among others. These local service businesses are located in Miami, where our office is located; and others, are located in other Florida cities, New York, Washington DC, Houston, San Francisco.
Our agency gets these request for proposals every month because we are found at the first page of Google search results when these local service businesses search for digital agencies.
We always recommend to our prospects and customers, first of all, to build and develop what we call the digital infrastructure; and then design and launch the digital content campaign, and the digital advertising campaign.
- Build and develop the digital infrastructure.
- Design and launch the digital advertising campaign.
- Design and launch the digital content campaign.
- Build and develop the digital infrastructure.
The digital infrastructure for a local service business consist of all the owned media any local business can build and develop in Internet, and these are:
- A Website developed in WordPress technology.
- A Blog developed in WordPress technology.
- The Website and the Blog must comply with Google website performance tests.
- The Website and the Blog must comply with Google Webmaster Guidelines, including links and SEO guidelines.
- Setup and launch all the main Google marketing products: Search Console, Analytics, My Business, Plus, Communities, MAPS, Tag Manager.
- Setup and launch all the Social Network personal pages: LinkedIn, Facebook, Instagram, Twitter, Google Plus.
- Setup and launch all the Social Network business pages: LinkedIn, SlideShare, Facebook, Instagram, Twitter, Google Plus, YouTube.
- Setup and launch all the Social Networks groups or communities’ pages: LinkedIn, Facebook, Google Communities.
- Setup and launch all the Guest Blog pages: Merchant Circle, Reddit, Quora, Medium.
- Setup and launch the Email marketing platform.
- Register the business at National and Regional Directory listings.
- Register the business at Business Associations listings.
- Comply with NAP consistency (Name, Address, Phone must be the same in all the owned media channels or digital infrastructure).
- Design and launch the digital advertising campaign.
A local service business should design and launch a Google Display Ads campaign to reach their audience in their mobile phones in their local geographic area.
A local service business does not need a Google Search Ads campaign since they can position the business at the first page of Google organic search results with the Google marketing products and with the on page SEO tasks. Maybe at the beginning they might need the Google Search Ads campaign, while the organic positioning is achieved.
A local service business does not need a Facebook/Instagram Display Ads campaign because a Google Display Ads campaign is more effective, efficient, and satisfactory than a Facebook/Instagram Display Ads campaign.
A LinkedIn Display Ads campaign might work for a local service business, depending upon the type of business they are in.
- Design and launch the digital content campaign.
The recommended digital content campaign for a local service business is the article marketing campaign. For more details about an article marketing campaign for a local service business please read the following article about this topic:
https://www.msalesleads.com/article-marketing-for-small-businesses/
For further details about digital marketing ideas for a local service business you may read the following article that has more details about this topic:
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
