Every digital marketing project, and every digital advertising campaign, needs the following five talents to strategically design, execute, and maintain every phase present in a digital marketing project or in a digital advertising campaign:
- Consultant and strategist expert in digital marketing projects and digital advertising campaigns.
- Project manager expert in digital marketing projects and digital advertising campaigns.
- Software engineer expert in WordPress, Social Networks, Blogs, Google marketing products, Google advertising products, Google SEO and website performance tests.
- Graphic designer expert in web design and digital ads design.
- Journalist copy writer expert in Google SEO, article marketing; and able to be researcher, interviewer, and subject matter expert in customer article campaign topics.
Every digital marketing project or digital advertising campaign, has the following phases that need to be planned, designed, executed, and maintain in this order:
- Develop, execute, and launch phase.
- Maintenance, test, adjust and report phase.
Every digital marketing project or digital advertising campaign has the following strategic tasks that need to be performed:
- Positioning image and value proposition message design.
- 19 Own digital media design and developing.
- 12 Google marketing products design and developing.
- Google SEO and website performance tests
- Google webmaster guidelines
- Article marketing campaign: design, execution, maintenance, testing, adjusting, and reporting.
- Digital advertising campaigns: design, execution, maintenance, testing, adjusting, and reporting.
Now, let’s put together in a table all the phases, tasks, and talents required to successfully execute a digital marketing project and a digital advertising campaign:
|Project or Campaign||Phases||Tasks||Talents|
|Digital marketing project||Consulting||Business questionnaire||Consultant|
|Strategy||Think, create, and produce the strategy||Consultant|
|Design||19 Own digital media design||Consultant|
|Develop||19 Own digital media develop.|
Landing page develop.
Call to action and conversion develop.
12 Google marketing products setup.
Google performance and seo tests compliance.
Google webmaster guidelines compliance.
Key phrase analysis (KA).
Article title and topics plan.
Article writing, publishing, and distributing.
|Maintenance||Testing, adjusting, and reporting article marketing conversion and engagement metrics.|
Testing, adjusting, and reporting Google seo and performance tests.
|Digital advertising campaign||Consulting||Business questionnaire.||Consultant|
|Strategy||Think, create, and produce the strategy.||Consultant|
|Design||Ads design.||Project Manager|
|Develop||Setup, design, and launch ads campaigns.||Project Manager|
|Maintenance||Test, adjust, and report conversion and engagement campaign metrics.||Project Manager|
This article was written on July 09, 2019.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me email@example.com or you can call me 305-918-9793.
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Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.
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