Digital marketing projects and digital advertising campaigns: phases, tasks, and talents.

Every digital marketing project, and every digital advertising campaign, needs the following five talents to strategically design, execute, and maintain every phase present in a digital marketing project or in a digital advertising campaign:

  1. Consultant and strategist expert in digital marketing projects and digital advertising campaigns.
  2. Project manager expert in digital marketing projects and digital advertising campaigns.
  3. Software engineer expert in WordPress, Social Networks, Blogs, Google marketing products, Google advertising products, Google SEO and website performance tests.
  4. Graphic designer expert in web design and digital ads design.
  5. Journalist copy writer expert in Google SEO, article marketing; and able to be researcher, interviewer, and subject matter expert in customer article campaign topics.

Every digital marketing project or digital advertising campaign, has the following phases that need to be planned, designed, executed, and maintain in this order:

  1. Consulting
  2. Strategy
  3. Design
  4. Develop, execute, and launch phase.
  5. Maintenance, test, adjust and report phase.

Every digital marketing project or digital advertising campaign has the following strategic tasks that need to be performed:

  1. Strategy
  2. Positioning image and value proposition message design.
  3. 19 Own digital media design and developing.
  4. 12 Google marketing products design and developing.
  5. Google SEO and website performance tests
  6. Google webmaster guidelines
  7. Article marketing campaign: design, execution, maintenance, testing, adjusting, and reporting.
  8. Digital advertising campaigns: design, execution, maintenance, testing, adjusting, and reporting.


Now, let’s put together in a table all the phases, tasks, and talents required to successfully execute a digital marketing project and a digital advertising campaign:


Project or CampaignPhasesTasksTalents
Digital marketing projectConsultingBusiness questionnaireConsultant

Project Manager

StrategyThink, create, and produce the strategyConsultant

Project Manager

Design19 Own digital media designConsultant

Project Manager

Graphic Designer

Develop19 Own digital media develop.

Landing page develop.

Call to action and conversion develop.

12 Google marketing products setup.

Google performance and seo tests compliance.

Google webmaster guidelines compliance.

Key phrase analysis (KA).

Article title and topics plan.

Article writing, publishing, and distributing.



Project Manager

Graphic Designer

Software Engineer


MaintenanceTesting, adjusting, and reporting article marketing conversion and engagement metrics.

Testing, adjusting, and reporting Google seo and performance tests.

Project Manager

Software Engineer


Digital advertising campaignConsultingBusiness questionnaire.Consultant

Project Manager

StrategyThink, create, and produce the  strategy.Consultant

Project Manager

DesignAds design.Project Manager

Graphic Designer

DevelopSetup, design, and launch ads campaigns.Project Manager

Graphic Designer

Software Engineer

MaintenanceTest, adjust, and report conversion and engagement campaign metrics.Project Manager

Software Engineer






Digital Marketing Projects And Digital Advertising Campaigns Phases Tasks And Talents
Digital Marketing Projects And Digital Advertising Campaigns Phases Tasks And Talents




This article was written on July 09, 2019.

You can read our previous article in the following link:

This article, and all our previous articles, are originally published at our business WordPress Blog at , and then they are distributed in the Google search console; in all our business social network pages and groups; in all our business third party blogs; and in our business email marketing platform.

About the Author:

This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me or you can call me 305-918-9793.

You can read our recent case studies at the following link:

Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.

Our agency has been featured by Design Rush as one of the top 25 SEO agencies that can adapt your SEO strategy in 2019:

Julio R. Sanoja
Julio R. Sanoja

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