Digital marketing projects or campaigns for small businesses must comply with Google webmaster guidelines.
Be honest and natural with your content production and distribution; and you will comply with the Google webmaster guidelines.
Google has developed several webmaster guidelines and website tests to help Internet users to get the most relevant and useful information when they perform a Google search.
In this article we will list the main Google webmaster guidelines and website tests to help small businesses with their digital marketing campaigns.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
Google wants to organize the world information to be able to deliver the most relevant and useful information to the search users. Google has designed the webmaster guidelines to reach this objective.
Google wants us to be honest and natural when we design and develop our websites and contents.
Basic principles for the guidelines are the following, copied from Google guidelines page:
“Make pages primarily for users, not for search engines.”
“Don’t deceive your users.”
“Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
“Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”
Following the Google webmaster guidelines and website tests:
Webmaster Guidelines
Google Webmaster Guidelines are designed to help Google find, index and rank your website.
You should request your digital agency or your website developer to comply with these guidelines.
Please visit the following links for more details about these guidelines:
https://support.google.com/webmasters/answer/35769?hl=en
Content Guidelines
Content guidelines are designed by Google to help small businesses with the content production. Please request to your digital agency to comply with these content guidelines.
Please visit the following links for more details about these guidelines:
https://support.google.com/webmasters/topic/4598733?hl=en&ref_topic=6001981
https://support.google.com/webmasters/answer/6259634
Quality Guidelines
Quality guidelines are designed by Google to help small businesses with their website and content development.
Please request to your digital agency to comply with these Quality guidelines.
https://support.google.com/webmasters/topic/6001971?hl=en&ref_topic=6001981
Page Speed Test
Page speed test is designed by Google to help small businesses to test the speed of their websites.
Please request to your digital agency or website developer to comply with website speed test.
You can visit the following link to test your website speed.
https://developers.google.com/speed/pagespeed/insights/
Mobile Friendly Test
Google designed the mobile friendly test to help small businesses to optimized their websites for mobile equipment.
Please request to your digital agency or website developer to comply with this mobile friendly test for your website.
You can visit the following link to test your website for mobiles equipments.
https://search.google.com/test/mobile-friendly
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.
