Does your business have NAP consistency and why it is important for local search


NAP stands for Name, Address, Phone. Business Name, Business Address, and Business Phone


It is very important for your digital marketing to have NAP consistency.

NAP consistency means that your business name, business address, and business phone must be exactly the same in all your digital media and listings: website, blogs, social network business pages, social network group pages, guest blogs, directory listings, business associations listings, search engine listings, PR campaigns, Google marketing products: Analytics, My Business, Search Console, MAPS, AdWords.

Every digital media where your business is registered must have the same business name, business address, and business phone.


NAP Consistency
NAP Consistency


Google takes into consideration this NAP consistency variable for the search algorithm, therefore if your business has NAP consistency, it will help to rank your business at the first page of Google search results. NAP consistency is an important local search ranking factor.

Please visit the following MOZ study about local search ranking factors

There are several paid services that you can use to check and review your business NAP consistency. One of them is Yext ( Using this service, you can check how your business appears online.

Please make sure your business has NAP consistency.


You can read our previous article in the following link:

About the Author:

This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.

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