Few tips about the business website and the new Google EEAT creators Bio

Google Ads Search case studies

Here are a few tips for your business or company website to comply with the Google Quality Raters Guideline latest update published by Google on December 15th, 2022:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

https://services.google.com/fh/files/misc/hsw-sqrg.pdf

  1. Include in the website design and development a Company page on the main menu, with all the commercial, legal, tax, owners, offices addresses, geographic locations, contact phones and emails information about the company.
  2. Include in the website design and development a Staff or Team member page on the main menu with each person EEAT Bio, with all their Expertise, Experience, Authoritativeness and Trustworthiness about the business, products and services.
  3. Include in the website design and development a Website Content Creators page on the main menu with the EEAT Bio of all the team members that are the creators of the website content.
  4. Include in the website design and development a Blog page on the main menu where you will originally publish all company articles included in the SEO strategy.
  5. Include in the Blog users all the EEAT Bios for all the team member that write each article published in the website Blog.
  6. Categorize and sub-categorized the Blog as much as possible, according to the business or company products and services search topics. Main Blog categories should include the followings for the business or company products and services: feature and benefits; problems they solve, needs they satisfy; pricing; best in class, competotirs; case studies, testimonials, reviews, portfolio; any other industry specific category such as legal when applicable.
  7. Create a page for each Blog Category and Sub-Category and include them at the Blog home page for easy access to readers.
  8. Include in the website ubiquitous header or footer, a link to each Blog Category and Sub-Category for easy access to readers.
  9. Use each products and services single pages as landing pages for their respective campaigns, both organic and paid campaigns. Each producto or service campaign should have its own SEO landing page with the same contact form to convert for all landing pages, therefore the Google Ads Conversion Tag is the same for all forms and it is setup in the Google Tag Manager.
  10. Use articles as landing pages if you consider is the page with the highest relevance for the product or service that is being promoted in the campaign.
  11. Include in the website, in an ubiquitous manner, probably at the top right side of the website, few call to actions buttons in a solid bright color to call the attention of the person and to invite the person that visits the website to click in any of those few call to action buttons to make the conversions whatever the conversion is, options for call to actions are: phone number to call; an email to write; a button to go and fill in a contact form; a button to the product page in the shopping cart; buttons to messangers platforms at WhatsApp, Facebook, Instagram and LinkedIn; button to request a quote or consultation form, etc, etc.
  12. Instal the Yoast SEO plugin at the website, to manage SEO properly https://yoast.com/
  13. Make sure the website pages load in less than 2 seconds, for the Largest Contentful Paint (LCP) time, in both mobile and desktops, testing the website loading speed at the PageSpeed test page https://pagespeed.web.dev/
  14. If your business website is an ecommerce website, we recommend Shopify technology since it is a Software as a Service (SaaS) platform, second to none; if your business or company website is not an ecommerce, we recommend WordPress technology, global leader in websites technology and recommended by Google for SEO performance.
  15. For more information about the latest update to the quality raters guidelines and the new extra E added to the former EAT Bio, please read the following Google update at https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t 

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on email
Email
Scroll to Top