Google Display Ads audience experiment for Denver Law of Attraction Biz

Google Ads Case Studies with higher than average CTR

During December 2021, Scott Aksamit from Denver Law of Attraction Biz hired us to launch a Google Display Ads audience experiement for his coaching business and marketing workshops. The objective of the experiement was to test several campaigns with different audiences, as many as possible, to see what audiences would give the higher CTR and Conversion rates. We design, setup and launch 7 different campaigns for 7 different audiences, for each the coaching business and the workshops, for a total of 14 campaigns, keeping the geographic and demographic targeting the same for all campaigns but using different affinity and custom audiences for each campaign. We run the experiment for 1 month, from December 10th 2021 until January 10th 2022. All campaigns together obtained 125,482 impressions; 1,486 clicks; 2 conversions; an average CPC of $ 0.28 per click and a total experiement investment of $ 413.75  Here are the metrics for the campaigns:

CampaignImpr.CostConversionsCost / conv.Conv. rateClicksCTRAvg. CPC
08dec21 LoA Free Coaching Demographics Only12,45734.71000.00%1170.94%0.3
09dec21 LoA Online Workshop  Affinity Audience Business Professionals6,51524.67000.00%911.40%0.27
08dec21 LoA Free Coaching Custom Audience Websites of Interest4,38012.46000.00%461.05%0.27
08dec21 LoA Free Coaching Custom Audience Websites of Competitors1,11410.14000.00%393.50%0.26
09dec21 LoA Online Workshop Custom Audience Apps of Interest1,23014.08000.00%262.11%0.54
09dec21 LoA Online Workshop Demographics Only5,73230.31000.00%1031.80%0.29
08dec21 LoA Free Coaching  Affinity Audience Business Professionals64,906118.951118.950.18%5430.84%0.22
08dec21 LoA Free Coaching Custom Audience Searches1,3827.79000.00%322.32%0.24
09dec21 LoA Online Workshop Custom Audience Websites of Competitors8609.3619.362.86%354.07%0.27
09dec21 LoA Online Workshop Custom Audience Searches9586.48000.00%191.98%0.34
09dec21 LoA Online Workshop Custom Audience Purchases1,53012.04000.00%422.75%0.29
28dec21 LoA Video Free Coaching Remarketing Audience7,05113.9000.00%100.14%1.39
08dec21 LoA Free Coaching Custom Audience Apps of Interest5393.23000.00%112.04%0.29
09dec21 LoA Online Workshop Custom Audience Websites of Interest1190.38000.00%21.68%0.19
08dec21 LoA Free Coaching Custom Audience Purchases16,709115.25000.00%3702.21%0.31
125,482413.752206.880.11%1,4861.18%0.28

 

 

 

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