Google search experiment and findings

Google search experiment and findings

During the summer of 2019 our agency designed and executed a Google search experiment in order to know and understand what does a business need to have to appear on the first organic result within the first page of Google search results.

We did the search experiment with SEO agencies in English language. We searched for SEO agencies, in English language, using different relevant terms that we found on Google Keyword Planner, and we selected the agency that appeared on the number one organic result, for each relevant search term, and then we took each one of those agencies trough different tests to measure page content quality, website content quality, links quantity, search term at title and description meta tags, search term at page result URL, search term at page result content, website mobile speed, and website SEO performance.

We found the following results for the SEO agencies that appeared on the number one position within the first page of Google organic search results:

Page quality content: 32% of agencies had high quality page content, and 53% of agencies had medium quality page content.

Website quality content: 37% of agencies had high quality website content, and 46% of agencies had medium quality website content.

Search term at page result URL: 24% of agencies had the search term at the page result URL.

Search term at the page result content: 50% of agencies had the search term at the page result content.

Search term at the result title meta tag: 61% of agencies had the search term at the result title meta tag.

Search term at the result description meta tag: 48% of agencies had the search term at the result description meta tag.

Number of incoming or back links: 9% of agencies had between 0 and 100 links; 20% of agencies had between 100 and 1,000 links; 71% of agencies had more than 1,000 links.

Website mobile performance (loading speed): 2% of agencies had mobile loading speed between 0 and 2 seconds; 72% of agencies had mobile loading speed between 2 and 4 seconds; 26% of agencies had mobile loading speed larger than 4 seconds.

Website SEO performance: 2% of agencies had between 70 and 80 out 100 for website SEO performance test; 33% of agencies had between 80 and 90 out of 100 for website SEO performance test; 65% of agencies had between 90 and 100 out of 100 for website SEO performance test.

Tools and guidelines

We use the following tools and guidelines in the experiment:

Relevant search terms: We use Google Keyword Planner (GKP) to find the most relevant search terms for SEO agencies.

Page quality content: We use the Google Quality Rater Guidelines for high, medium and low quality content.

Website quality content: We use the Google Quality Rater Guidelines for high, medium and low quality content.

Search term at page result URL: We analyzed each page result URL to see if the search term was there.

Search term at the page result content: We analyzed each page result content to see if the search term was there.

Search term at the result title meta tag: We analyzed each search result to see if the search term was at the title meta tag.

Search term at the result description meta tag: We analyzed each search result to see if the search term was at the description meta tag.

Number of incoming or back links: We use different SEO tools (Ahrefs, SEM Rush, Moz, Ubersuggest) to obtain the incoming links for each SEO agency website.

Website mobile performance (loading speed): We use Google TestMySite tool to measure each SEO agency website mobile loading speed.

Website SEO performance: We use Google Chrome Extension Lighthouse to measure each SEO agency website SEO performance.

Results

We are publishing in this table the search experiment summarized results:

VariableResultResultResult
Page quality content32% high quality content53% medium quality content15% low quality content
Website quality content37% high quality content46% medium quality content17% low quality content
Search term at page result URL24% of agencies had search term at page result URL
Search term at the page result content50% of agencies had search term at page result content
Search term at the result title meta tag61% of agencies had search term at search result title meta tag
Search term at the result description meta tag48% of agencies had the search term at the result description meta tag
Number of incoming or back links9% of agencies had between 0 and 100 links20% of agencies had between 100 and 1,00 links71% of agencies had more than 1,000 links
Website mobile performance (loading speed):2% of agencies had between 0 and 2 seconds mobile loading time72% of agencies had between 2 and 4 seconds mobile loading time26% of agencies had greater than 4 seconds mobile loading time
Website SEO performance2% of agencies had between 70 and 80 out of 100 for website SEO performance33% of agencies had between 80 and 90 out of 100 for website SEO performance65% of agencies had between 90 and 100 out of 100 for website SEO performance

Search terms

Our agency used the following 46 relevant search terms, that were selected out of 156 search terms obtained from the Google Keyword Planner for SEO agencies terms:

seo agency

seo company

best seo company

local seo company

seo firm

search engine optimization company

top seo companies

professional seo services

seo service company

seo marketing company

best seo services

best seo agency

marketing seo services

organic seo services

seo marketing agency

search engine optimization agency

top seo agency

professional seo company

local seo agency

top seo services

business seo services

seo services agency

seo service provider

best local seo company

search engine marketing agency

local seo consultant

search engine optimization firm

international seo consultant

search engine marketing firm

expert seo services

professional seo agency

best search engine optimization company

seo consulting company

best seo consultant

seo marketing experts

seo marketing consultant

professional seo consultant

top seo consultants

international seo expert

expert in seo

seo services consultants

professional seo experts

best seo consulting company

online seo consultant

internet marketing seo consultant

seo internet marketing expert

SEO agencies

These were the SEO agencies that appeared on the first position within the first page of Google organic search results for the 46 relevant search terms:

WebFX

SEO

Ignite Visibility

Blue Corona

Neil Patel

Coalition

Trustcorp

Victorious

Thrive

2 Dogs Media

Bruce Clay

Screaming Frog

Over The Top SEO

ThatWare

Local SEO Hero

Top SEO Expertz

Delmain

FSE Digital

SEOtonic

ClickFlame

SEO4U

Try SEO Consultant

Main Street Host

David Carralon

Seven Atoms

Expert SEO Services

Experts Works

Hit Me SEO

Outspoken Media

Gotch SEO

Roofing SEO Team

Arindam Biswas

SEO ProHub

LeAds (MSalesLeads)

CR Global Digital Marketing

Backlinko

SEO Services Consultants

SEO Experts

Source Soft Solutions

SEO Web Consulting

Internet Marketing Ninjas

Intricate

Data

These were the data obtained during the search experiment

Keyword stats 01jul18 to 30jun19Avg. monthly searches# 1 Google SERP# 1 Google SERP URLPage Content E-A-TWebsite Content E-A-TBacklinksTestMysite – secSEO Lighthouse/100Page URL keyphrasePage content keyphraseMeta title keyphraseMeta description keyphrase
seo agencyN/D de 1 mil a 10 milWebFXhttps://www.webfx.com/seo-agency.htmlHighHigh95,8213.284YesYesYesYes
seo companyN/D de 10 mil a 100 milSEOhttps://www.seo.com/HighMedium507,8832.398NoYesYesYes
best seo companyN/D de 1 mil a 10 milIgnite Visibilityhttps://ignitevisibility.com/services/seo/HighHigh107,9192.774NoYesYesYes
local seo companyN/D de 1 mil a 10 milBlue Coronahttps://www.bluecorona.com/top-seo-company/local-seoHighHigh60,0634.291YesYesYesYes
seo firmN/D de 1 mil a 10 milNeil Patelhttps://neilpatel.com/blog/is-your-seo-firm-is-helping/HighHigh1,004,2782.6100YesYesYesYes
search engine optimization companyN/D de 1 mil a 10 milCoalitionhttps://coalitiontechnologies.com/seo-search-engine-optimizationMediumMedium582,9922.287NoNoYesNo
top seo companiesN/D de 100 a 1 milWebFXhttps://www.webfx.com/best-seo-company.htmlHighHigh95,8213.284NoNoNoNo
professional seo servicesN/D de 100 a 1 milTrustcorphttps://www.trustcorp.net/LowLow53.291NoNoNoNo
seo service companyN/D de 100 a 1 milSEOhttps://www.seo.com/HighMedium507,8832.398NoNoNoNo
seo marketing companyN/D de 100 a 1 milSEOhttps://www.seo.com/HighMedium507,8832.398NoNoNoNo
best seo servicesN/D de 100 a 1 milWebFXhttps://www.webfx.com/internet-marketing/best-SEO-services.htmlHighHigh95,8213.284YesYesYesYes
best seo agencyN/D de 100 a 1 milVictorioushttp://victoriousseo.com/MediumHigh1,3832.992NoNoNoNo
marketing seo servicesN/D de 100 a 1 milThrivehttps://thriveagency.com/digital-marketing-services/search-engine-optimization-seo/MediumMedium209,907392NoNoNoNo
organic seo servicesN/D de 100 a 1 mil2 Dogs Mediahttps://www.2dogsdesign.com/organic-seo-services/MediumHigh13,0822.992YesYesYesYes
seo marketing agencyN/D de 100 a 1 milBruce Clayhttps://www.bruceclay.com/MediumHigh386,0521.9100NoNoYesYes
search engine optimization agencyN/D de 100 a 1 milScreaming Froghttps://www.screamingfrog.co.uk/search-engine-optimisation/MediumMedium53,7623.385NoYesYesNo
top seo agencyN/D de 100 a 1 milOver The Top SEOhttps://www.overthetopseo.com/MediumMedium291,4063.295NoNoNoNo
professional seo companyN/D de 100 a 1 milThatWarehttps://thatware.co/advanced-seo/HighMedium903.783NoNoNoNo
local seo agencyN/D de 100 a 1 milLocal SEO Herohttps://localseohero.co.uk/MediumMedium1,0022.4100NoNoNoNo
top seo servicesN/D de 100 a 1 milTop SEO Expertzhttps://www.topseoexpertz.com/MediumLow6522.592NoNoYesYes
business seo servicesN/D de 100 a 1 milDelmainhttps://delmain.co/small-business-seo/MediumMedium2,5245.297NoYesYesYes
seo services agencyN/D de 100 a 1 milFSE Digitalhttps://www.fsedigital.com/seo/MediumLow5955.690NoNoYesNo
seo service providerN/D de 100 a 1 milSEOtonichttps://www.seotonic.com/MediumMedium1,8043.182NoYesNoYes
best local seo companyN/D de 100 a 1 milClickFlamehttps://clickflame.com/MediumMedium1,6213.897NoYesYesYes
search engine marketing agencyN/D de 100 a 1 milSEO4Uhttps://bestseo4u.co.uk/service/search-engine-marketing/MediumHigh3,6003.992NoYesYesNo
local seo consultantN/D de 100 a 1 milTry SEO Consultanthttps://tryseoconsultant.com/local-seo-consultant-services/MediumMedium326.497YesYesYesNo
search engine optimization firmN/D de 100 a 1 milMain Street Hosthttps://www.mainstreethost.com/seo-services/MediumMedium16,7103100NoNoNoNo
international seo consultantN/D de 100 a 1 milDavid Carralonhttps://davidcarralon.com/MediumHigh9,8402.890NoYesYesYes
search engine marketing firmN/D de 100 a 1 milSeven Atomshttps://www.sevenatoms.com/search-engine-marketing-agencyMediumHigh8,4634.488NoNoNoNo
expert seo servicesN/D de 100 a 1 milExpert SEO Serviceshttp://www.expert-seo-services.com/MediumMedium5475.5100YesYesYesYes
professional seo agencyN/D de 100 a 1 milExperts Workshttps://www.expertsworks.com/services/seoLowLow07.592NoNoYesYes
best search engine optimization companyN/D de 100 a 1 milHit Me SEOhttps://www.hitmeseo.net/LowLow663.869NoYesYesYes
seo consulting companyN/D de 100 a 1 milOutspoken Mediahttps://outspokenmedia.com/services/search-engine-optimization/HighHigh64,0682.287NoNoNoNo
best seo consultantN/D de 100 a 1 milGotch SEOhttps://www.gotchseo.com/seo-consultant/MediumMedium8,7462.892YesYesYesYes
seo marketing expertsN/D de 10 a 100Roofing SEO Teamhttps://www.roofingseoteam.com/LowLow123.792NoNoYesNo
seo marketing consultantN/D de 10 a 100Arindam Biswashttps://www.arindambiswas.com/LowLow2976.592NoNoYesNo
professional seo consultantN/D de 10 a 100SEO ProHubhttps://seoprohub.com/LowLow2524.183NoNoNoNo
top seo consultantsN/D de 10 a 100LeAdshttps://www.msalesleads.com/top-seo-consultants/HighHigh1433.585YesYesYesYes
international seo expertN/D de 10 a 100CR Global Digital Marketinghttps://chrisraulf.com/MediumMedium664100NoNoNoNo
expert in seoN/D de 10 a 100Backlinkohttps://backlinko.com/seo-expertHighHigh801,8733.998YesYesYesYes
seo services consultantsN/D de 10 a 100SEO Services Consultantshttps://www.seo-services-consultants.com/HighHigh15,0604.697YesYesNoNo
professional seo expertsN/D de 10 a 100SEO Expertshttps://www.seoexperts.com/HighHigh3414.887NoYesYesYes
best seo consulting companyN/D de 10 a 100Source Soft Solutionshttps://www.sourcesoftsolutions.com/best-seo-consulting-services/MediumMedium25,8113.581YesYesYesYes
online seo consultantN/D de 10 a 100SEO Web Consultinghttps://www.seo-web-consulting.com/MediumMedium1,3982.9100NoYesYesYes
internet marketing seo consultantN/D de 10 a 100Internet Marketing Ninjashttps://www.internetmarketingninjas.com/services/MediumMedium815,8123.280NoNoNoNo
seo internet marketing expertN/D de 10 a 100Intricatehttps://intricatedigital.com/MediumMedium2213.583NoNoSiSi

You can read our previous article in the following link:

https://www.msalesleads.com/how-to-do-content-marketing/

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