A B2B marketing agency can help you get qualified leads by designing, launching, and maintaining a LinkedIn Sponsored Content Ads campaign.
LinkedIn Sponsored Content Ads campaigns are a very efficient digital advertising tool for a B2B marketing agency to get qualified leads for a B2B small business customer.
LinkedIn is a big data advertising platform that currently has 500 million users, 250 million monthly active users, and 133 million users from US.
These LinkedIn users can be segmented by the following 17 professional variables in a Sponsored Content Ads campaign:
- Geographic location: Country, State, City
- Company Name
- Company Industry (Industry type)
- Company Size by employee’s number
- Job Title
- Job Function
- Job Seniority
- Member Schools
- Field of Study
- Member Skills
- Member Groups
- Member Gender
- Member Age
- Years of Experience
- Company Followers
- Company Connections
Minimum monthly budget we recommend is $ 10 per day, for a total of $ 300 per month.
LinkedIn Sponsored Content Ads campaigns are Cost Per Click campaigns. LinkedIn does not charge any fee for publishing the content ads, but LinkedIn charge a fee (cost) if a user clicks on the content ad. This is why the advertising industry calls this advertising: cost per click advertising (CPC).
LinkedIn Ads CPC may range between $ 2 to $ 8 per click, depending upon the campaign segmentation.
LinkedIn Sponsored Ads Campaigns can take the user click to two different landing places: advertiser website, or a lead generation form. Advertiser website is chosen if the campaign objective is to increase website traffic. Lead generation form is chosen if the campaign objective is to collect qualified leads data.
We use in our agency the LinkedIn Sponsored Content Ads campaigns very often as a very efficient digital advertising tool to generate qualified leads for B2B small businesses.
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About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads online.