By using Google and Facebook Display Ads.
Never before a small business had the feasible opportunity to communicate with mass audience with rich content. During the 20th century if a small business wanted to communicate with mass audience it had to invest large amount of money to do advertising in the traditional mass media (TV, Radio, Printed Media).
Today, thanks to Internet, Google and Facebook, any small business can communicate with mass audience investing reasonable amount of money by executing a display advertising campaign in Internet using Google and Facebook Display Ads.
Using Google Display Ads, a small company can communicate with 3,000 million Internet users, by displaying all over the Internet a text, image or video Ad, segmented by country, state, city, age, gender, interests, content type (themes), content phrases, content words, and even website addresses. Google Display Ads segmentation is highly efficient, and yet not accurate.
Display Ads, in both Google and Facebook are Pay Per Click (PPC) Ads, meaning that the advertiser does not pay Google or Facebook for displaying the Ad, but pays them if a user clicks on the Ad. Displaying the Ad is free of charge. Top of Mind Awareness (ToMA) is free.
Using Facebook Display Ads, a small company can communicate with 1,500 million Facebook users, by displaying all over Facebook a text, image or video Ad, segmented by country, state, city, age, gender, interests, education level, marital status, college, university, place of work.
The key in both campaigns is to display a rich, valuable, and educational content in text, image or video format, to a well segmented audience.
Small businesses can begin to communicate with mass audience using Google Display Ads and Facebook Display Ads. Reach mass audience with rich content. Small businesses can teach and educate the world about their products and services. Welcome to the new advertising model, Internet pay per click display ads with Google and Facebook.
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