Small and mid-size businesses can reach their customers in Internet by two manners:
- Content marketing campaigns
- Advertising campaigns
Content marketing consist of the production, publication and distribution of content about the products, services, and customer needs, in text, image, or video formats.
Advertising campaigns consist of advertising campaigns in Google, Facebook, Instagram, LinkedIn, Amazon, Twitter, EBay and many other digital media and social networks.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.