Small businesses can increase reach and engagement in digital marketing by launching a Google display advertising campaign.
There are two types of small businesses digital marketing campaigns: content campaigns and advertising campaigns.
Content campaigns have low reach and low engagement because they are organic campaigns, and organic campaigns have low reach and low engagement because organic content last few days in social networks and digital media.
Display advertising campaigns have high reach and high engagement because they are paid campaigns, and paid campaigns have high reach and high engagement because advertising last as long as the campaign is active.
The most recommended content campaign for small businesses is the article marketing campaign which give many benefits to small businesses. You can read more about article marketing in the following article:
The most recommended display advertising campaign for small businesses is Google Display Ads campaign which has higher and better metrics than Facebook/Instagram Display Ads campaigns.
For B2B small businesses we also recommend LinkedIn Display Ads campaigns which generate qualified leads in an effective, efficient, and satisfactory manner to small B2B businesses.
There is a third option to increase reach and engagement in digital marketing, and that is a combination of both content marketing and Google display ads campaigns.
Small businesses can launch a Google display ads campaign using a content as the advertising piece.
Note: Article campaigns have high reach and high engagement after several years of article production, publication, and distribution. Small businesses need at least 3 to 5 years, and 300 to 500 articles, to get high reach and high engagement with article marketing. It takes time, but it is worth it. First page of Google organic search results is warrantied.
You may read the following article to learn further information about article marketing for small businesses:
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.