People search for your business by:
- By your brands names.
- By your products names.
- By your services names.
- By your customers and prospects needs.
This article is addressed to business owners and marketing managers that want to know how do people search for their businesses.
People search for your business by any of the following four major business search categories: brands, products, services, customer needs.
Digital marketing agencies must categorize and sub-categorized these major four business categories to perform keywords and key phrases analysis (KA).
Once these four major business search categories have been categorized and sub-categorized, then, digital marketing agencies must write down all possible search words and phrases that customers and prospects might use to search for businesses that supply those products and services that satisfy customers and prospects needs.
Once we have all possible words and phrases in each category and sub-category, then, we must feed the Google keyword planner tool with each key word and key phrase to get the real keywords and key phrases that customers and prospects are using to search for those products and services that satisfy their needs.
After getting the real keywords and key phrases that customers and prospects are using to search for the products and services they need to satisfy their needs, then, we have to list all those terms in a relevance order, from higher relevance to lower relevance.
We will take those keywords and key phrases with the highest relevance and with the highest use count. These will be our final keywords and key phrases list that we will use in the article marketing campaign to position the business at the first page of Google search results.
All these process and methodology is what we call in the industry KA, or Key Phrase Analysis; and it is a key task in a search engine optimization (SEO) projects for businesses.
How do people search for your business?
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.