To do content marketing you have to either be a writer and subject matter expert about your company products and services, or you have to hire one writer that can become subject matter expert.
Content marketing have to be done by writers that can become subject matter experts about the company products and services.
What to write about?
Writers should write articles about the company customer’s needs, problems and questions related to the products and services.
The article topics should be all those topics related to the products and services: uses, characteristics, specifications, pricing, competition, comparisons, best of class, case studies, maintenance, testimonials, reviews, guides, manuals, advantages, disadvantages, research and findings. Each one of these topics should be a blog category, and each one of these topics categories should have a link from the website home page to the blog topic category page.
The article planning and strategy should include a categorization and sub-categorization of all the company products and services. Writers should write articles for each product and each service sub-category and for each product and each service topic category.
Companies can have one blog categorized with as many categories as needed for all the products and services they are trying to position on Google. Each product and service category should have a link from the website home page to the blog product and service category page.
The company blog should have categories and sub-categories for each product and service and for each topic related to the products and services.
Performing a key phrase analysis (KA) with the Google Keyword Planner (GKP) tool will help the writer to know what are the people searching for.
The articles should be published originally at the company blog, in their respective categories, and then they should be distributed in all the company owned media channels: social and professional networks company pages and company groups, third party blogs, Google search console, Google My Business, Google Publishing Center, email marketing platform.
The companies should follow this methodology for each product and each service they offer, and by doing this, they will be authority, not only for readers, prospects and customers, but also for Google algorithms and Google raters.
This writing methodology will position the company on the first page of Google search results.
Each company product and each company service should follow this methodology. It is a kind of niche content marketing, and it is the one and only way to conquer the first page of Google search results. You have to be an authority in each product and in each service that you are trying to position on Google search results.
Google will give the authority to the Blog URL where the writer is publishing the articles originally.
The articles might be written in English and Spanish if the company wants to conquer both languages.
H1 titles should be the customer’s needs, problems and questions. H2 titles should be the different article topics. Focus key phrase and title meta tag can also be the customer´s needs, problems, and questions. Description meta tag can be the answer to those customer’s needs, problems and questions.
The articles should be written by humans for humans, in a natural language, addressed to the customers.
For further information about how to write articles and other texts in the digital era please read the following article:
https://www.msalesleads.com/the-main-variables-of-an-article-and-other-texts-in-the-digital-era/
https://www.msalesleads.com/article-marketing-for-small-businesses/
For further information about how to write the author E-A-T information, please read the following article:
https://www.msalesleads.com/how-to-write-the-author-e-a-t-information-in-the-digital-era/
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our business WordPress Blog at https://www.msalesleads.com/blog/, and then they are distributed in the Google search console; in all our business social network pages and groups; in all our business third party blogs; and in our business email marketing platform.
