Digital branding in a foreign country can be done with a Google Ads Display campaign.
Google Ads Display campaigns can be segmented by the following variables:
People: Geographic location, age, gender, and interests.
Content: words, topics, websites.
Devices: laptops, tablets, mobiles.
Depending upon where the audience is, the agency can segment the campaign by a strategic combination of above variables.
The campaign must setup the Google Remarketing feature and the Google Conversion feature. Google Remarketing makes the user that clicks on the Ad to see the Ad during 30 days everywhere he or she browses Internet. Google Conversion feature allows the campaign to measure the number of conversions executed in the campaign.
Google Ads Display is one of the most powerful advertising tools to successfully execute a digital branding campaign in a foreign country.
Campaign is paid per click, therefore impressions that not receive clicks are free of charge. Top of mind awareness and branding is free of charge. Advertisers only pay if Ads receive clicks by the audience.
The key to a successful Google Ads campaign in a foreign country, is to design a well-focused audience segmentation strategy, and test and adjust the campaign segmentation variables regularly until campaign click through rate and conversion metrics get a high value greater than 5%.
For more information about Google Ads Display, Remarketing, and Conversion, please read the following articles about these topics:
This article was written on July 14, 2019.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.
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Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.
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