To generate qualified leads for B2B businesses, a digital marketing agency must design and execute the following Ads and Content campaigns:
- Design, setup, launch, and maintain a LinkedIn Sponsored Content advertising campaign, targeting the right audience by geographic location, industry type, industry size, job position, job seniority.
- Design, setup, launch, and maintain a Google AdWords Search campaign, targeting the right audience at the first page of Google paid search results, by geographic location and search terms.
- Design, setup, launch, and maintain an article campaign to target the right audience at the first page of Google organic search results, by geographic location and search terms.
- Design, setup, launch, and maintain an email marketing campaign to target the current prospects and customers with the articles.
- Design, setup, launch, and maintain a social networks content campaign to target the right audience with the articles.
- Design setup, launch, and maintain a webinar campaign to target prospects and customers with products and services conferences, and how they satisfy customer’s needs.
B2B businesses can generate qualified leads in a permanent manner if they implement these digital campaigns.
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for B2B small businesses. We help B2B small businesses to go and grow their businesses online. We help B2B small businesses to get qualified sales leads online.
