You can get B2B qualified leads in LinkedIn by strategically designing and launching a LinkedIn Sponsored Content Ads campaign.
LinkedIn Sponsored Content Ads campaigns allow you to target your audience by the following variables:
- Geographic location
- Type of Industry
- Size of Company (by employee’s numbers)
- Company Department
- Job Position
By using and combining these above 5 targeting variables, you can display your Sponsored Content Ad in front of your campaign audience; and, if, any of the campaign audience click on the campaign Ad call to action button, you will get all the contact information from that user, which has just become a qualified lead for your business. All the qualified leads contact information (12 variables, including, not only contact, but also company information; all from LinkedIn user’s data base), is sent to you in an excel file every day, at your Campaign Manager page. It is just very effective, efficient, and satisfactory tool for B2B qualified lead generation.
Clicks are not cheap, however, leads are qualified. Cost per Click might varies between $ 2 and $ 10 per click, depending upon the industry and the job position you are targeting at. Remember that this is a display ad campaign, therefore it is a bidding system, as all other digital search or display campaigns. Your cost per click will depend upon on how much your competitors or other bidders are willing to pay for the click or for the qualified lead.
In any case, LinkedIn Sponsored Content Ads campaigns are a very effective, efficient, and satisfactory qualified lead generation tool for business to business companies (B2B). We recommend it to our B2B customers.
Following two of our customer’s case studies using LinkedIn Sponsored Content Ads campaigns to get qualified leads for their businesses:
This article was written on May 21, 2019.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.
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Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.
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