You can reach your audience with relevant content in the digital era by permanently and with high frequency, produce, publish, and distribute articles and other relevant texts about your products, services, and brands, and how they satisfy your prospects and customer’s needs, and how they solve you prospects and customer’s problems.
You should originally publish your articles and other relevant texts, in your WordPress website blog, and you should distribute them in your own digital media.
You may use the advertising big data bases from Google, LinkedIn, and Facebook/Instagram, to increase engagement and conversion rates.
When you distribute your relevant content in your own digital media, you get very low engagement rates, and therefore, you get very low conversion rates. Low engagement in your own digital media is due to two main reasons; one, is that your own digital media audience is very small, since it is an organic growth audience; and the second reason is that your own digital media were made to sell advertising, and they are managed by algorithms that do not allow your content to be massively distributed in the platform. This is call filter bubbles. However, you need to distribute your relevant content in your own digital media because it helps to position your products, services, and brands at the first page of Google search results, Internet, and other digital media.
When you distribute your relevant content in the Google, LinkedIn, and Facebook/Instagram advertising big data bases, you also get very low engagement and conversion rates, just because these advertising big data bases are still very inaccurate, but in a very large audience, therefore your absolute engagement and conversion metrics are much larger than in your own digital media distribution.
In conclusion, you should produce relevant content in a permanent manner with high frequency; then publish that content originally in your WordPress website blog; and finally distribute that relevant content in your own digital media; and in the Google, LinkedIn, and Facebook/Instagram advertising big data bases. By doing so, you will reach your audience with relevant content, and you will get larger conversion rates.
This article was written on July 25, 2019.
You can read our previous article in the following link:
https://www.msalesleads.com/how-to-do-digital-branding-in-a-foreign-country/
This article, and all our previous articles, are originally published at our business WordPress Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in the Google search console; in all our business social network pages and groups; in all our business third party blogs; and in our business email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
You can read our recent case studies at the following link:
https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; the first page of Google; digital marketing; and digital advertising. Julio offers online and in company Google SEO and first page of Google consulting, strategy, conferences, training, courses, and workshops.
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