Very useful. Alexa is a very useful source of information for a Google AdWords Display campaign.
If your audience is at high traffic websites, then Alexa (www.alexa.com) is a very useful tool to find the high traffic websites addresses.
You find in Alexa the list of top traffic websites, globally, by country and by topic category.
There is a link named Top Sites (http://www.alexa.com/topsites) where you can list the top sites on the web: global, by country, and by category.
By category, you will find the following categories:
- Adult
- Arts
- Business
- Computers
- Games
- Health
- Home
- Kids and Teens
- News
- Recreation
- Reference
- Regional
- Science
- Shopping
- Society
- Sports
- World
Each one of these categories is sub-categorized to a second level. For example, the News category is sub-categorized as follows:
- Alternative ( 81 )
- Analysis and Opinion ( 274 )
- Breaking News ( 87 )
- By Category ( 0 )
- By Region ( 0 )
- By Subject ( 0 )
- Chats and Forums ( 7 )
- Colleges and Universities ( 747 )
- Current Events ( 110 )
- Directories ( 26 )
- Extended Coverage ( 21 )
- Headline Links ( 58 )
- Internet Broadcasts ( 25 )
- Journalism ( 1,051 )
- Magazines and E-zines ( 68 )
- Media Industry ( 430 )
- Museums and Archives ( 60 )
- Newspapers ( 2,984 )
- Personalized News ( 12 )
- Satire ( 45 )
- Weather ( 146 )
- Weblogs ( 59 )
The top global 50 News websites are the following:
Https://www.reddit.com/
Cnn.com
Nytimes.com
Theguardian.com
Washingtonpost.com
Huffingtonpost.com
Bbc.co.uk/news/
Weather.com
Indiatimes.com
News.yahoo.com
Https://news.google.com/
Forbes.com
Foxnews.com
Shutterstock.com
Accuweather.com
Timesofindia.indiatimes.com
Bloomberg.com
Usatoday.com
Wsj.com
Reuters.com
Wunderground.com
Chinadaily.com.cn
Chron.com
Cnbc.com
Drudgereport.com
Money.cnn.com
Time.com
Nbcnews.com
Economictimes.indiatimes.com
Thehill.com
Latimes.com
Indianexpress.com
Theatlantic.com
Usnews.com
Cbsnews.com
Nypost.com
News.com.au
Nationalgeographic.com
Abcnews.go.com
Weather.gov
Thehindu.com
Cbc.ca/news/
Dw.com
Sfgate.com
Hindustantimes.com
Topix.com
Thedailybeast.com
Hollywoodreporter.com
Fortune.com
Smh.com.au
You can use Alexa to find top websites by several categories and sub-categories, making it a very useful source of information for your Google AdWords Display campaigns.
Alexa also offer the following useful marketing tools for your marketing campaigns:
SEO Tools
- Keyword Difficulty Tool
- Competitor Keyword Matrix
- On-Page SEO Checker
- SEO Audit Tool
Competitive Intelligence Tools
- Audience Overlap Tool
- Website Traffic Statistics
- Find Similar Sites
- Top Sites
- Alexa Browser Extension
- API
Alexa belongs to the Amazon company, which gives it a strong backup and support for their business, making it a trustable company to work with.
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Google AdWords agency that you can visit at www.msalesleads.com
You can read our previous article in the following link:
https://www.msalesleads.com/who-is-the-world-leader-in-digital-advertising/
