Interactive Agency in Virginia Uses Google to Help Businesses Expand.
Interactive Agency in Virginia Uses Google to Help Brick and Mortar Businesses Expand to National Enterprises.
Interactive Agencies are marketing consultants with a specialization in organic internet marketing. These individuals understand the need for a solid internet presence for your business in today’s digital age, and they know how to capitalize on search engine marketing for your business without costing you an arm and a leg, so to speak. Interactive Agency can help your business:
- Reach sales goals easily
- Maintain a viable and effective internet presence
- Minimize your marketing budget
- Maximize your marketing efforts
… and more.
Businesses without much presence offline are now competing with businesses that maintain a brick and mortar establishment locally for the exact same clientele. And while some people believe shopping locally is the only way to go, many people are simply looking for the first store that pops up when searching for a product online. Therefore, brick and mortar businesses can no longer rely on simple word of mouth and local ads to build their business. Interactive Agencies can help ensure their marketing meets their own standards of integrity while capturing sales from people who do not have time to enjoy a shopping experience and are more concerned with ease and saving time.
Interactive Agency will look at your website to make sure you are capturing all the necessary elements to raise your ranking in Google, without having to pay for online marketing with a paid advertisement. Since Google and other search engines constantly change their algorithms to ensure no company is padding their website with false information, Interactive Agencies are needed to make sure you are always in compliance with these changes and begin capitalizing on them immediately. Without the help of Interactive Agency, your business stands to lose much more than the cost of working with these consultants. Your business stands to lose itself, closing its doors forever because it just could not compete with the high-tech, fast-paced world in which we now live.
Choosing Interactive Agency to work with your company should not be taken lightly. Interactive Agencies have several areas of expertise, so if you are looking for to excel in a specific niche (such as type of business, location, or even clientele) it is important that you work with SEO consultants who understand your niche and how people utilize the internet in relation to that niche. In other words, if you sell a specific widget, you should be interviewing Interactive Agencies who have knowledge of those widgets, since part of the power of SEO is utilizing keywords relating to the widget in a way that actually emulates how people search for your widget. It is all connected.
The Lucky Knot and Google in Virginia
Even brick and mortar businesses are finding the internet to be helpful in expanding. The Lucky Knot is no exception. As successful business owners of a local retail shop, Stavroulla Kokkinis, her mother, and her two sisters decided to expand with a more specialized shop right in the heart of Old Town, Alexandria. On July 4, 2012, The Lucky Knot was born. “We offer customers modern twists on classic American style. We love to support local designers who produce their products in the United States.” Because these women already owned a successful retail store locally, foot traffic was not hard to come by. However, they knew expanding their brand would require help from the internet. They launched their website in 2013, and after six short months, they saw 25% of sales occurring online.
“We use a lot of free tools that Google Provides,” says Stavroulla. Aside from AdWords, they have been noticed by bloggers who write and post on YouTube. “Being featured by one popular style blogger on YouTube was enough to increase our web traffic and sales. We love to post pictures and interact with our customers online.” As a result, the women of The Lucky Knot utilize social media to its fullest and analyze their efforts through Google Analytics. To maintain their business, The Lucky Knot uses several Google products, including:
- Google AdWords
- Google Analytics
- Google +
… and more.
Between their internet push and the foot traffic, business has been booming – so much so, they have been able to open a men’s shop right next door! “As a small business, we depend on local customers. But with the help of Google, we’re now nationwide.” The Lucky Knot has even started using Google Shopping “to make it easy for customers to find what they need.”
“Google has helped us grow from a small brick and mortar store to a nationwide brand. It’s like a dream come true. The internet has helped people recognize our brand and grow our business. Without Google, we’d be like a ship without a captain.”
Google By The Numbers In The State Of Virginia
Virginia boasts beauty and history all in one. Next to our nation’s capital, Virginia enjoys historic towns with wonderful shops, along with beautiful beaches and a culture bursting with national pride. Business owners flock to Virginia to surround themselves with the state’s beauty and contagious patriotism. However, this environment can make competition stiff. Google and its tools can help these businesses flourish and stand out from the crowd.
The Lucky Knot is one of many businesses and non-profit organizations in Virginia who benefit from Google’s suite of tools and products. For example:
- In 2013, Google helped Virginia businesses, website publishers, and non-profits see $1.7 billion of economic activity.
- 40,000 Virginia businesses and non-profits benefited from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $8.2 million worth of free advertising to 90 Virginia non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Interactive Agencies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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