Google Ads advertising campaigns have many useful features for advertisers, but there is a very particular functionality to which we will dedicate our article today that Google calls “Remarketing.”
What is Remarketing in Google Ads Advertising?
When an Internet user clicks on a Google Ads ad, either search or display ad, and lands into the advertiser website, he is telling Google that he is interested in that product or service, and Google adds a cookie to the user computer. Google knows that this user is interested in the advertiser products and services.
This cookie allows Google to know where this user is browsing Internet, and thereafter Google will show again the ad to the user for 30 days, in both the Google display network and the Google search network.
In the following links Google explains in detail about Remarketing and the benefits for companies:
https://support.google.com/adwords/answer/2453998?hl=en
Google says about remarketing the following:
“Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices”.
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Google AdWords agency that you can visit at www.msalesleads.com
You can write me to juliosanoja@msalesleads.com or you can call me to 305-918-9793.
You can read our previous article in the following link:
https://www.msalesleads.com/how-to-increase-traffic-to-your-website/
