- Hire a digital marketing consultant to design the digital marketing strategy.
- Hire a digital marketing agency to execute the digital marketing strategy, and keep the digital marketing consultant to follow up and supervise the digital marketing agency work.
Small businesses need to design the digital marketing strategy before executing any digital marketing project. Strategy first, project execution later.
The digital marketing strategy must be designed by a digital marketing consultant and strategist.
Small businesses must execute the digital marketing project after the digital marketing strategy has been designed.
The digital marketing project must be executed by a digital marketing agency, and supervised by the digital marketing consultant.
The digital marketing consultant must follow up and supervise the digital marketing agency project. The digital marketing consultant act as a strategist, and also act as a project manager for the small business owner and for the marketing manager.
Most of the digital marketing agencies for small businesses do not have digital marketing consultants and strategist in their staff. Therefore, small businesses owners must hire the consultant separately.
Small businesses owners and marketing managers do not have the time to act as project managers. Therefore, small businesses owners must keep the consultant to act as their project managers to work together with the digital marketing agency.
When thinking about digital marketing trends, you should consider adding video to your business strategy. A video is a great way to communicate with your customers and engage them. Small businesses are focused on delivering the best customer experience economically and with personalized video email platform such as Covideo, they can satisfy their customers.
The consultant designs the strategy, and act as project manager for the small business owner, and for the marketing manager. The agency executes the project and the strategy under the consultant supervision.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.